2016 WINNERS & FINALISTS Project of the Year Content Marketer of the Year WINNER WINNER Sainsbury’s magazine (Seven) Amanda Todorovich, Director of Content Marketing, Cleveland Clinic FINALISTS n #nsfavourites (DutchGiraffe / Digital Creatives & FINALISTS n G+J Custom Content) n Team of Dan Briscoe, Vice President of Marketing and n ARC Magazine (Lincoln Electric) Skyler Moss, Director of Digital Marketing, HCSS n Lenovo (King Content) n Thao Le, Vice President, Marketing, Hyland’s, Inc. n Traction News (Tireweb Marketing / Lush Digital Media) n Tobias (Toby) Lee, CMO,Thomson Reuters,Tax & Accounting n Two Bellmen (Marriott International, Inc.) n Dusty DiMercurio, Head of Content Marketing n The World’s First Magazine with Food and Strategy, Autodesk (NPO Tôhoku Kaikon / Dentsu Inc) n Margaret Magnarelli, Managing Editor/Senior Director, Marketing, Monster Agency of the Year for agencies with less than 100 employees INDIVIDUAL CATEGORY WINNERS WINNER & FINALISTS STRATEGY Velocity FINALISTS Content Marketing Launch of the Year n 256 Media n Brand New Content WINNER n Imprint Traveler – Marriott International, Inc. n PM, poslovni mediji FINALISTS n Future Ready Workforce – Dell Agency of the Year for agencies more n Hans Smallgoods – King Content than 100 employees n Microsoft Office Goes Big with Content Marketing for Microsoft by Column Five WINNER n Vardagspuls – Brand New Content C3 Creative Code and Content GmbH Best Content Marketing Program FINALISTS n Centerline Digital n Marcus Thomas LLC WINNER Monster’s B2C Content Strategy – Monster n Meredith Xcelerated Marketing (MXM) n Pace FINALISTS n Bupa – King Content n dunnhumby Insights – dunnhumby n Foodbrigade – Sligro Food Group by LVB Networks The Content Marketing n Salesforce Interactive – Salesforce Awards are sponsored by A UBM Company Best Content Marketing Multi-Year Program Most Innovative Content Distribution Strategy WINNER WINNER Measurable Marketing Quality for Trelleborg Marine Vardagspuls – Brand New Content Systems by Stein IAS FINALISTS FINALISTS n 11 Steps To Enterprise Social Media Advocacy Guide – n IBM Security: SecurityIntelligence.com for PostBeyond IBM Security by Skyword & Racepoint Global n Building Icons for Colliers International by Igloo Media n Optum Game Changer Campaign – Optum n PR Newswire Multichannel Content Distribution n Planner Personality Interactive Quiz for Strategy – PR Newswire CrowdCompass by Cvent n The Storytellers – AnalogFolk n WebPT Tackles ICD-10 – WebPT Native Advertising/Sponsored Content as part Best Marketing Automation in Content Marketing of a Content Marketing Program WINNER WINNER Content Marketing + Automation Delivers Strong ROI at APIs: The Building Blocks of the App Economy – CA St. Edward’s University – St. Edward’s University Technologies FINALISTS FINALISTS n IBM Bluemix Trial Nurture for IBM by OgilvyOne n Line//Shape//Space – Autodesk n Leveraging Marketing Automation to Reduce n PostNord – Spoon Inefficiencies and Drive Influenced Pipeline – Eaton n The Naked CEO – CPA Australia n Optum Game Changer Marketing Automation – Optum n Trust your brand: Letting South Australia’s tourism n SecureWorks: Marketing Automation in Content experiences speak for themselves for South Australia Marketing – SecureWorks Tourism Commission by Wagstaff Worldwide Highest Conversion Response from a Content Marketing ROI/Measurement Program Content Program WINNER Lenovo – King Content WINNER The Modern Marketer’s Field Guide – Emma FINALISTS n #Pumpkincan 2.0 for LIBBY’S Pumpkin by Marcus FINALISTS Thomas LLC n Agency Management System Buyer’s Guide for n Salesforce: ROI – Salesforce Vertafore by Yesler n Thought Leadership Content Program driving business n High-Performance Marketing Plan eBook – Act-On Software to HCL – HCL Technologies Ltd. n IBM developerWorks: Bluemix Content Marketing n TravelNevada Wins Big With Millennial Content Strategy – IBM Campaign for TravelNevada by Fahlgren Mortine n SPOOR Magazine for NS (Dutch National Railways) by G+J Custom Content Best Integration of Mobile Devices in a Highest Subscriber Growth Content Marketing Program WINNER WINNER xiQ Mobile App Success Story: Genpact MarketWatch Mo- The Intronis Blog – Intronis MSP Solutions by Barracuda bile App configured for Sales Intelligence – xiQ, Inc. FINALISTS FINALISTS n HubSpot Blog – HubSpot n GM New Owner Digital Resource Guide Apps for n Pet Code with Tobuscus and Gryphon for Petco Animal General Motors by MRM//McCann Supplies by Edelman n The VERYX Mobile VR Experience for Key Technology n WWF Netherlands Branded Channel Make-over for by Stein IAS Wereld Natuur Fonds Nederland by LVB Networks The Content Marketing Awards are sponsored by A UBM Company In-Person (Event) Content Marketing Strategy Paid Advertising/Content Marketing Integration WINNER WINNER ASICS x 2015 New York City Marathon for ASICS America GE Caulks & Sealants for Momentive by Marcus Thomas LLC by Red Door Interactive FINALISTS FINALISTS n #LoveWins by FSC Interactive, 360i, & Communify n “Grow Your Business Genius Bar” at Navigate by n Avanade Digital Business Social Media Content & Paid Continuum Managed Services Ad Strategy – Avanade n CommunityLIVE – Hyland, creator of OnBase n Drink Price Tool – BevSpot n Growth Crossings – The Economist Events n Woodford Folk Festival Blog – Brilliant Content n The #SecretSauce of Small Business by Capital One Spark Business – Capitol One Best Branded Content Campaign Agency/Client Content Marketing Partnership WINNER EBS’ Anytime branded content campaign – EBS WINNER FINALISTS Velocity and Xerox: Partners in Content – Velocity n #GuardPets for AT&T by Rodgers Townsend n FINALISTS Millennials Matter – Deloitte Touche Tohmatsu n EnVeritas Group + Wingate University -Enveritas Group Limited / The Partners n Hewlett Packard Enterprise | Content Marketing n The #SecretSauce of Small Business by Capital One Partnership – D Custom Spark Business n SecureWorks + ANNUITAS – ANNUITAS n Wells Fargo: #WhyIWork for Wells Fargo by Pace n WorkIntelligent.ly – Ricoh Builds a Content Marketing Dream Team with Agency Partners for Ricoh USA Inc. DISTRIBUTION by Weber Shandwick, Breakaway Communications, & Dodge Communications Best E-newsletter Best Content Strategy WINNER SHIFT Happens: SHIFT Communications’ Agency WINNER Newsletter – SHIFT Communications 2015 Blue Cross Blue Shield of MN Content Strategy by FINALISTS Nina Hale, Inc. n CeridianVoice – Content to Tackle Today’s HR FINALISTS Challenges by Ceridian n Dell NextGen Content Strategy Framework – Dell Inc n FedEx Updates Enewsletter for FedEx by Hanley n dunnhumby Customer Science -dunnhumby Wood Marketing n Foodbrigade – Sligro Food Group by LVB Networks n GE Lighting Lounge: Having an Enlightened n Workfront Marketing and Sales Strategy Playbook: The Conversation – Arras Keathley Definitive Guide to Marketing Teams – Workfront n INTHEBLACK eNewsletter by CPA Australia Integrated Content Marketing Program Integrated Use of Social Media in (Print/Digital Integration) Content Marketing WINNER WINNER 2015 UPS Wishes Delivered Campaign for UPS by T3, Mylan and Disney Ogilvy & Mather FINALISTS n All-Star Challenge: Channel Partner Sales Blitz by FINALISTS n #5in5— Industry Experts Answer Five Questions in Five Yeager Marketing Minutes – Optum n Beyond the Brand: Why Business Decision Makers Buy n Emerson’s I Love STEM + 125th Anniversary for Into Strong Cultures – gyro Emerson by FleishmanHillard n Lowe’s Creative Ideas – Meredith Xcelerated Marketing n Orio: How a car ad became a viral brand campaign – Spoon (MXM) n Ricky Gervais Series for Optus – Emotive n Paying Taxes 2016 – PwC Best Use of Facebook in Content Marketing Best Use of Video/YouTube/Vimeo in Content Marketing WINNER Unique Audience Relevancy: The Fellow Fan for Arby’s by WINNER ROAR Groupe Two Bellmen – Marriott International, Inc. FINALISTS FINALISTS n Live Your Life with Moxie – GYK Antler n #GoodWeird with Lenovo by Portal A n Moving Seniors to Action – for the Better Medicare n IKEA TV series – Åkestam Holst / OTW Alliance by APCO Worldwide n Intriguing People + Unique Homes – Zillow n Tuvalete Merhaba (Hello Potty) – Selpak n WesternUnion.com American Dream n Visit The USA – Winter Dreaming Campaign for Brand Campaign – Western Union USA by Sparkloft Media & MediaCom n Best Use of Visual Social Media in Content Marketing Best Use of LinkedIn/SlideShare in Content Best Use of Visual Social Media in Marketing Content Marketing WINNER WINNER Play Positive™ Sportsmanship In Focus Tools – High Five Sweet Baby Ray’s – Various Campaigns by GYK Antler Marketing (H5M) FINALISTS FINALISTS n #HomemadeHacks for Zillow by Yesler n Educate, Encourage, Engage: SunTrust LinkedIn Lights n Citibank Dining #WhatsOnYourPlate for Citibank by the Way to Financial Well-Being for SunTrust by Imagination MEC Global n Illustrated Slideshare Presentations for Cancer Prevention n Harvard Medical School’s Visual Storytelling on and Survivorship Tips – Dana-Farber Cancer Institute Instagram – Harvard Medical School n Queensland Treasury – Buidling our online presence n Salesforce – Visual Social by Salesforce with LinkedIn for Queensland Treasury by Strategic Communication n Southworth Paper’s Land the Job for Southworth Best Corporate Blog Paper (by Neenah) by WITH/agency WINNER The Coolfront Blog by Coolfront Technologies Best Use of Twitter in Content Marketing FINALISTS WINNER n HealthCalling – St. Joseph Health IBM developerWorks rocks Twitter! – IBM n It’s Your Financial Life: We’re here to help – BMO n SHIFT Communications Blog by SHIFT