London Borough of Culture Award PROSPECTUS 2019 COPYRIGHT Greater London Authority May 2019 Published by Greater London Authority City Hall The Queen’s Walk London SE1 2AA london.gov.uk enquiries 020 7983 4100 minicom 020 7983 4458 ABOUT THE LONDON BOROUGH OF CULTURE PROSPECTUS This prospectus is one of a series of documents we advise you to read before preparing and applying for the award scheme. Please also read the application guidance and the FAQs. Find out more london.gov.uk/boroughofculture/apply 3 CONTENTS Foreword 05 Preparing your application 33 About London Borough of Culture 09 How to apply 34 An extraordinary year of culture 10 Applicant support programme 34 What will the programme look like? 12 Application assessment 36 The awards 17 Key dates 37 Types of award 18 Partnerships 38 Match funding 22 For more information 46 The criteria 27 Celebrating creativity 28 Making an impact 29 Deliverability 29 LONDON BOROUGH OF CULTURE PROSPECTUS 2019 5 Foreword Culture is so intrinsic to our city. The first London Boroughs of Culture, It’s in our DNA as Londoners. It has Waltham Forest and Brent, are showing the power to transform and inspire, their power to unite communities and to bring people from all walks of life inspire young people. Some 70,000 together, and makes our city a leading people went to Waltham Forest’s light across the world. I’m proud to spectacular opening weekend, with represent such a creative, dynamic just under a quarter from outside and vibrant city as Mayor – and I’m the borough. Brent’s emerging delighted to be opening the next programme is similarly ambitious. round of our flagship London Borough I’m sure the London Borough of of Culture competition. Culture’s inclusive nature and artistic ambition will continue to strengthen London leads the way for culture and our city’s reputation for culture, while creativity. From our world-renowned helping to bring the next generation museums, art galleries, theatres and of creative talent to new audiences. music venues, to our community centres, libraries and skateparks, our I am delighted to be inviting London cultural heritage is the envy of the world. boroughs to apply for the next However, it’s the communities that competition round and I wish you live here that truly bring culture to life. every success in your bid to become Our creativity connects us and brings the next London Borough of Culture. an excitement and an edge to our city that makes us proud to be Londoners. My vision is for everyone in London to be able to access, experience and contribute to our culture. This is the main reason why I launched the London Borough of Culture. Sadiq Khan, It harnesses the power of culture Mayor of London and creativity to bring Londoners together, and in the process helps to build stronger, more resilient and more creative communities. For young people, it brings culture to their own doorstep, and enables them to feel a sense of ownership and belonging and to make positive life choices. LONDON BOROUGH OF CULTURE PROSPECTUS 2019 You’ll often hear us say that culture is Brent has an equally inspiring programme London’s DNA. It’s the reason millions for 2020. Coinciding with the Euros, of tourists flock here, it creates jobs and young people are at the heart of Brent’s contributes £52 billion to our economy vision - there will be a Museum of All each year. Brent Life, a new Anthem for the borough and wonderful mile-long street party. But more than that, amid the hustle and bustle of the city and the pressures And our six Cultural Impact Award- of urban living, culture provides much winning boroughs are full steam ahead needed balance and enriches our lives. with their brilliant exemplary projects. The Mayor has a bold vision for culture The benefits of being awarded the title – he wants all Londoners to benefit. London Borough of Culture are clear, Only a third of us are making the most so I invite you to marshal your most of the great culture on offer in our ambitious and inspiring ideas and send city, but London Borough of Culture in your bid to be the Mayor’s next is changing that. London Borough of Culture. In Waltham Forest, culture is bringing communities together, creating a tangible sense of civic pride and helping young people build confidence. Fifteen thousand residents backed their bid and half a million extra visitors are expected to attend. Justine Simons OBE, Deputy Mayor for Culture It is bringing culture to the doorstep, and Creative Industries shining a spotlight on the hidden gems and unique character of boroughs across London. Local heroes Sir Matthew Bourne OBE and Damon Albarn visited their old schools, inspiring the next generation through heart-warming performances. 500 children danced a special version of The Nutcracker, while a whole school sang ‘Friday, I’m in love’ by The Cure. 7 9 About London Borough of Culture An extraordinary year for culture 10 What will the programme look like? 12 LONDON BOROUGH OF CULTURE PROSPECTUS 2019 AN EXTRAORDINARY YEAR London Borough of Culture supports FOR CULTURE programmes that are locally rooted but connected to wider regional, national and London is the cultural capital of the international dialogues, with the aim of world – with world class institutions drawing visitors to the winning boroughs and globally renowned talent, it remains from across London and beyond. the envy of all who visit. The Mayor’s vision is for culture to be accessible In this prospectus, we use the term by every Londoner regardless of age, ‘culture’ in its broadest sense, whether faith, ethnicity, gender, background led by professional artists or local or postcode. people. It includes visual and performing arts, literature, museums, libraries and Culture has the power to bring people heritage - from historic buildings and together. It breaks down barriers, sites to cultures and memories valued strengthens our sense of a shared by communities. It also covers ‘popular’ identity, and opens our minds to new culture too as well as everyday creativity ideas and ways of thinking. London in all sorts of settings. Borough of Culture is about creating an ambitious vision for London’s boroughs with culture firmly at its core. “ I could not be more proud of the residents The award is for those programmes that put culture right at the heart of long-term of Waltham Forest. place-making strategies. I have seen first-hand These programmes create strong the transformative power partnerships across the public, private and voluntary sectors. of the arts; and the opportunity they provide The award highlights the value of culture to local communities. It actively to inspire our young promotes creative activities which people to showcase and often fall under the radar. We want to encourage everyone to discover local express their creativity.” culture and get involved. Councillor Clare Coghill, Leader of Waltham Forest © Matt Alexander LONDON BOROUGH OF CULTURE PROSPECTUS 2019 What will the programme look like? London Borough of Culture will transform places through arts, heritage and culture. It is about being ambitious while building on what’s happening already to create long term change. 1 3 More Londoners Partnerships between getting involved culture, business, in creative activities community and voluntary sector 2 4 A borough where Putting culture people are proud at the core to live and work of local plans 13 5 7 Outstanding artists Creating social making exciting connections by new work taking part in culture 6 8 Telling the story Improving health of local people and well-being and places through arts and culture LONDON BOROUGH OF CULTURE PROSPECTUS 2019 © Matt Alexander. William Morris inspired pattern projected onto Waltham Forest Town Hall; part of Greenaway & Greenaway’s installation for the Opening Show, Welcome to the Forest. 15 Case study 01: Welcome to the Forest Over three nights in January 2019, Waltham Forest opened its year as the Mayor’s first London Borough Culture in spectacular style. Some 2,000 residents, young people and local artists helped to create three new artworks, which 70,000 visitors came to experience. Over 100 volunteers guided visitors to Lloyd Park. There they enjoyed Erland Cooper and Marshmallow Laser Feast’s beautiful sound and light installation, Nest. On Forest Road, Continental Drifts brought along robotic horses, brass bands and more. These were lit up by local neon heroes, Gods Own Junkyard. Up at the town hall, Addictive TV, Greenaway & Greenaway, Talvin Singh and sixth form music producers created two amazing high-energy projections. They told the borough’s story through the eyes of the many communities who live there. The weekend set the scene for an incredible 12 months. Visitors70,000 attended the opening weekend of Waltham Forest’s London Borough of Culture, with 22% attending from outside Waltham Forest, and a further 4% from outside the city 17 The awards Types of awards 18 Match funding 22 LONDON BOROUGH OF CULTURE PROSPECTUS 2019 TYPES OF AWARDS London Borough of Culture awards are funded by the Mayor of London. Awards are for revenue funding and applicants will be required to provide a minimum of 30 per cent match funding. There are two types of awards for the London Borough of Culture: Title Awards and Cultural Impact Awards. Title Awards Winners of Title Awards will hold the title of London Borough of Culture for a year and will run an ambitious cultural programme within that year. The title will be awarded for 2021 and 2023. The announcement of the winners will be made jointly in January 2020.