This is for layout purposes only please use the web assets provided in the file folder ONCE UPON A WHOLE GRAIN… According to the 2015-2020 Dietary Guidelines for Americans, at least half of all grains eaten should be whole grains. This equates to at least 48g of whole grains a day. Yet, few Americans meet this recommendation, citing taste, time, and lack of skills to prepare as key barriers. This toolkit aims to arm you with tools to help individuals reach the whole grain goal by providing fact-based information in a lighthearted way—with fairy tales! We’ll show that there are many delicious and convenient ways to enjoy foods made with whole grains. PROGRAM AT A GLANCE KEY MESSAGES PRODUCT GUIDE DEMO INSPIRATIONS Explains why NABISCO is rewriting classic fairy Provides talking points on the importance of Presents the variety of delicious and Inspires fun, creative demonstrations and tales to bring the whole grains story to life. whole grains, consumer obstacles, and convenient NABISCO products made with learning activities that feature simple recipes solutions. whole grains that can be enjoyed at home or using NABISCO products made with whole Program At A Glance pdf on-the-go, as part of a balanced diet. grains. Key Messages pdf Product Guide pdf Demo Inspirations pdf RECIPES EDITORIAL CALENDAR 7DAY GUIDE SHOPPING LIST Helps shoppers choose foods from the five Provides delicious and easy ways to help Provides monthly themes and tweets you can Shows how NABISCO products can help food groups for a balanced diet, including consumers enjoy whole grains at meal time or use to keep your whole grain messages fresh consumers reach 48 grams or more of whole foods made with whole grains. Remember to snack time as part of their eating routine. and relevant throughout the year. grains…throughout the day and throughout the week. make at least half of all grains, whole grains. Recipes pdf Editorial Calendar pdf 7-Day Guide pdf Shopping List pdf VIDEO WHOLE GRAINS PRIMER Brings NABISCO products and the whole grains Provides whole grain facts that you can use story to life in an engaging and educational to guide science-based discussions on way through fairy tales. whole grains. Click Here to View Whole Grains Primer.pdf This toolkit of materials is developed and brought to you by NABISCO as a professional resource. In accordance with the FTC Endorsement and Testimonial Guidelines, use of these materials must bear NABISCO branding. This is for layout purposes only please use the web assets provided in the file folder Prelude to the Whole Grains Story Dear Royal Ambassador, Whether today, or “once upon a time,” fairy tales have the power to inspire, entertain, and The moral of our story is... engage.That’s why NABISCO is rewriting classic fairy tales to bring the whole grains story to life You can get the whole grains for belVita, TRISCUIT, WHEAT THINS, HONEY MAID and NEWTONS! you seek with the taste you The popularity of fairy tales among moms and millennials is at an all-time high, which allows us to love from NABISCO. deliver the whole grains story in a voice that is relevant, lighthearted and engaging. So whether your royal subjects are enjoying them at the castle or on-the-go to Granny’s house, we have tasty options that conveniently incorporate whole grains in delicious ways! Presented by, The Kingdom of NABISCO products made with whole grains WHOLE 21g GRAIN* WHOLE WHOLE GRAIN* GRAIN* 8g 24g WHOLE 9g GRAIN* WHOLE 19g GRAIN* The Story of the The Story of the Little Red The Princess Three Bears Three Little Pigs Rapunzel Riding Hood and the Pea Program at a Glance. ©Mondelēz International group *per serving. Resource for Nutrition Professionals. Not for Distribution. Tasty Goodness Was Spread Across the Land Here’s the whole grains story, Nutrition experts recommend we consume my dear. at least 48g of whole grains throughout the day as part of a balanced diet. Yet, average consumption is less than 16g a day!1 Why? Consumers in the kingdom cited taste, time, and skills required to prepare whole grains as major obstacles.2 Luckily, NABISCO can help! Our royally delicious products are quick, convenient, and come in all varieties, from sweet to savory and crispy to crunchy. Whether you’re enjoying them at your castle or on-the-go to Granny’s house, we have tasty products that help get you closer to the recommended 48g or more You can get the whole grains of whole grains each day3 — aim for an you seek with the taste you amount that is “just right” for you.4 love from NABISCO. 1420g 2326g 1021g 810g 59g whole grain per serving whole grain per serving whole grain per serving whole grain per serving whole grain per serving 1. O’Neil CE, Nicklas TA, Zanovec M, Cho S. Whole-grain consumption is associated with diet quality and nutrient intake in adults: the National Health and Nutrition Examination Survey, 1999-2004. J Am Diet Assoc. 2010; 110(10):1461-1468. 2. Adams JF, Engstrom A. Helping consumers achieve recommended intakes of whole grain foods. J Am Coll Nutr. 2000;19(3 Suppl):339S-344S. 3. U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2015 – 2020 Dietary Guidelines for Americans. 8th Edition. December 2015. Available at http://health.gov/dietaryguidelines/2015/guidelines. 4. Check out this table from the 2015-2020 Dietary Guidelines for daily recommended amounts of whole grains based on calorie needs. https://health.gov/dietaryguidelines/2015/guidelines/appendix-3/#table-a3-1 Key Messages. ©Mondelēz International group Resource for Nutrition Professionals. Not for Distribution. Tasty Goodness Was Spread Across the Land Choose from a variety of tasty and convenient NABISCO products made with WHOLE GRAINS as part of a balanced diet. Enjoy them with family at your castle or while on-the-go to Granny’s house to help get you closer to the recommended 48g or more of whole grains each day1— aim for an amount that is “just right” for you.2 20g 24g 25g 21g 10g per 28g serving per 30g serving per 31g serving 19g per 50g serving per 29g serving 9g per 50g serving per 29g serving 8g 14g per 31g serving per 50g serving 1. U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2015-2020 Dietary Guidelines for Americans. 8th Edition. December 2015. Available at http://health.gov/dietaryguidelines/2015/guidelines. 2. Check out this table from the 2015-2020 Dietary Guidelines for daily recommended amounts of whole grains based on calorie needs. https://health.gov/dietaryguidelines/2015/guidelines/appendix-3/#table-a3-1 Product Guide. ©Mondelēz International group Product Note. belVita Breakfast Biscuits are a great whole grain choice as part of a balanced breakfast with a serving of fruit and low-fat or nonfat dairy. Goldie’s Forest Berry Breakfast Parfait *per serving Goldie’s Forest Berry Breakfast Parfait Prep Time: 5 min | Total Time: 5 min Makes 1 serving. WHAT YOU NEED 1/4 cup strawberries, sliced, divided 1/4 cup blackberries, divided 1 pkg. (1.76 oz.) belVita Bites Mixed Berry Breakfast Biscuits 1 container (5.3 oz.) plain nonfat Greek-style yogurt MAKE IT Reserve 1 EACH strawberry slice and blackberry. Place 1/3 of the Breakfast Bites in parfait glass; top with layers of half EACH of the remaining berries and yogurt. Repeat layers. Cover with remaining Breakfast Bites. Garnish with reserved berries. belVita Bites Breakfast Biscuits provide 20g of whole grain per serving and slow-release carbs to fuel your morning with 4 hours of nutritious, steady energy. For a delicious, balanced breakfast, we paired it with nonfat yogurt and berries, to provide 3 food groups — grain, dairy and fruit. Nutrition Information Per Serving: 350 calories, 8g total fat, 0.5g saturated fat, 10mg cholesterol, 190mg sodium, 49g carbohydrate, 7g dietary fiber, 22g sugars, 19g protein, 0%DV vitamin A, 50%DV vitamin C, 20%DV calcium, 10%DV iron ©Mondelēz International group Three Pigs’ Tomato Topper *per serving Three Pigs’ Tomato Topper Prep Time: 10 min | Total Time: 15 min Makes 12 servings, 2 topped crackers each. WHAT YOU NEED 24 TRISCUIT Original Crackers 1/3 cup hummus 6 grape tomatoes, each cut diagonally into 4 slices 1 tsp. chopped fresh chives 1 tsp. lemon zest MAKE IT Spread crackers with hummus. Top with remaining ingredients. Good news! You’ll get 8g of whole grain from the TRISCUIT Original Crackers in each serving of this simple, yet tasty snack. Nutrition Information Per Serving: 50 calories, 2g total fat, 0g saturated fat, 0mg cholesterol, 95mg sodium, 8g carbohydrate, 1g dietary fiber, 0g sugars, 1g protein, 0%DV vitamin A, 2%DV vitamin C, 0%DV calcium, 2%DV iron ©Mondelēz International group Rapunzel’s Royal Ratatouille Dip *per serving 21g wholeRapunzel’s grain Royal Ratatouille Dip Prep Time: 25 min | Total Time: 40 min Makes 20 servings, 2 Tbsp. dip and 16 WHEAT THINS snacks each WHAT YOU NEED 1 small eggplant (6 oz.), trimmed 4 tsp. fresh lemon juice 1 zucchini (6 oz.), trimmed 1 clove garlic 5 Tbsp. olive oil, divided 1/2 tsp. chopped fresh oregano 1/4 tsp. EACH salt and black 1/2 cup chopped roasted red peppers, pepper, divided patted dry 1 can (15 oz.) cannellini beans, rinsed WHEAT THINS Original Snacks MAKE IT Heat grill on medium heat. Cut eggplant and zucchini into 1/4-inch-thick lengthwise slices; place in medium bowl. Add 1 Tbsp. oil, and 1/8 tsp. EACH salt and black pepper; mix lightly.