SUBURB PACK WERRIBEE Stylish design,unbeatable service, attention to detail & outstanding value CONTENTS 003 Introduction 004 Map of Suburb Location 005 Fast Facts 006 Werribee Virtues Melbourne’s West is the Fastest 007 Growing Region in Australia 016 Melbourne 017 Victoria 018 Mineral Energy 021 Local Industry 024 In The News 030 Projects 032 Shopping 033 Education 034 Map of Estate Location 035 Amenities Distances WERRIBEE 0 0 3 INTRODUCTION TO WERRIBEE Werribee is a suburb of Melbourne, Victoria, Australia, 32km south-west of Melbourne’s Central Business District. Its local government area is the City of Wyndham. At the 2011 Census, Werribee had a population of 37,737. Werribee is situated on the Werribee River, approximately halfway between Melbourne and Geelong, on the Princes Highway. It is the administrative centre of the City of Wyndham Local Government Area and is the City’s most populous centre. Werribee is considered part of the Greater Melbourne metropolitan area and is included in the capital’s population statistical division. Since the 1990s the suburb has experienced rapid suburban growth into surrounding greenfield land, and becoming a commuter town in the Melbourne-Geelong growth corridor. Due to this urban sprawl Wyndham and its suburbs have merged into the Melbourne conurbation. The suburb is best known for its major tourist attractions, which include the former estate of wealthy pastoralist Thomas Chirnside, known as Werribee Park and the Werribee Open Range Zoo. Werribee’s central business district is located along Watton Street; the civic centre (council chambers) being just 500 metres away also makes it the administrative centre of the City of Wyndham. Werribee is surrounded by several mostly residential suburbs: Wyndham Vale to the north-west, Hoppers Crossing and Tarneit to the north, Truganina and Williams Landing to the north-east, and Point Cook to the east. The market gardens and well-known tourist precinct are found in Werribee South, on the other side of the Maltby Bypass. The area’s major regional shopping centre, the Werribee Plaza, is actually located just across the suburb boundary in Hoppers Crossing. Werribee’s town centre and its Civic Centre (council offices) are located adjacent to the Princes Highway, known locally as Synnot Street. Major local arterial roads Derrimut Road and Old Geelong Road (as an extension of Morris Road) connect the highway to the City of Wyndham’s north, as does Cherry Street. Ballan Road is the major arterial to Wyndham’s north-west. The CBD also links with the Princes Freeway via Duncans Road to the south-east, and via Geelong road (the continuation of the Princes Highway) to the south west. The Princes Freeway circumvents the township via a section known as the Maltby Bypass. Source: wikipedia.com WERRIBEE 0 0 4 Horsham Bendigo Seymour Mt Hotham Ararat Ballarat Melbourne WERRIBEE Geelong Moe 0 300 Kilometres WERRIBEE 0 0 5 FAST FACTS 30 28.18% 28.09% 25 Median age of people 20 18.84% 16.76% 15 10.26% 10 36 YEARS 5 0 <12 13-19 20-39 40-59 60+ Nature of occupancy Owned with a mortgage 39.57% Owned outright 29.03% Rented 28.09% Gross rental yield 0 5 10 15 20 25 30 35 40 4.77% atist ly St ics mi Fa 5 year growth Not Married 45.29% Married 25.32% 46.23% Defacto 8.48% Median household income $1,124/weekly Sources: myboot.com.au, www.yourinvestmentpropertymag.com.au & your- investmentpropertymag.com.au as of January 2014. WERRIBEE 0 0 6 WERRIBEE VIRTUES CONSIDERED SIGNIFICANT BY EXPERTS IN PROPERTY INVESTMENT: 1. RIPPLE EFFECT Property booms often begin with the inner-city suburbs. As prices rise, they become unaffordable for many buyers - who seek less expensive property nearby. The growth, therefore, ripples out - and continues to do so until it reaches the outskirts of the city. 2. TRANSPORT INFRASTRUCTURE A direct route to the city is considered a valuable asset when it comes to infrastructure. 3. LOCATION, LOCATION Being close to the Heart of Melbourne means that residents can enjoy the short commute to work or a night out. 4. ACCESS Werribee has direct access to Melbourne CBD and the airport via the Princes Highway and the Westgate Freeway. 5. POPULATION GROWTH Werribee experienced a 25.32 population growth in the last 5 years. WERRIBEE 0 0 7 Figures suggest MELBOURNE’S WEST IS THE FASTEST GROWING REGION IN Melbourne’s west will AUSTRALIA The rapid growth of Melbourne’s west is part of the rebalancing of Melbourne. After a history of strong growth to the east, south maintain its rapid and north, Melbourne is now reorienting towards the west. Werribee is at the centre of this swift expansion to the ‘New West.’ Designated growth areas in Melbourne’s west provide for a growth for at least the minimum of 30-40 years of intense development, so it’s time to look west and be part of the fastest growing region in Australia. *Bernard Salt, demographer and author, KPMG. next decade, creating Source: The Age, April 19 2011. tremendous business, commercial and professional opportunities* East Werribee Werribee City Centre View of Werribee looking towards the Melbourne CBD. WERRIBEE 0 0 8 CAPITAL OF MELBOURNE’S NEW WEST The Werribee City Centre and East Werribee serve a large and growing catchment. With Principal Activity Centre and National Employment Cluster status, Werribee is of high importance to Melbourne’s west. Few other centres of similar scale and characteristics exist with opportunities to equal Werribee’s. Not only does Werribee have the capacity for enormous and sustained growth, Wyndham City and the Victorian State Government are both committed to support this growth. The precinct structure plans for the Werribee City Centre and East Werribee provide the framework for business and mixeduse city development. This prospectus outlines Werribee’s major strengths and locational advantages. WERRIBEE 0 0 9 GROWTH CAPITAL Wyndham is one of the fastest growing municipalities in Australia. Projections estimate that over 330,000 people will be living in Wyndham by 2031, while Melbourne’s western region will grow to the size of Greater Adelaide, with over 1.1 million people. This substantial increase is occurring through the birth of around 75 babies each week and an average of 35 residents moving into Wyndham every day. In 2011-2012, over 12,700 people moved into the municipality, a population increase equivalent in size to the Victorian town of Benalla. These record-breaking statistics create extraordinary possibilities for employment related development and business growth. FUTURE POPULATION IN WYNDHAM CITY Wyndham’s population growth record is creating new trends by attracting people from everywhere, not just traditional home seekers who already live in the area. State-wide migration to the municipality, coupled with large numbers of new residents moving from interstate and overseas, points to the importance of Wyndham to Melbourne’s expansion, and its appeal to many different people. The major benefit of this migration pattern is the creation of a diverse resident population and multi-skilled workforce in Wyndham, which can offer both the flexibility and the numbers to service a range of businesses and industries. As the primary national employment cluster in the new west region, Werribee businesses stand to benefit from the varied skills, assets and interests of its resident population. Wyndham Park Pedestrian Bridge WERRIBEE 0 10 ATTRACTION CAPITAL Wyndham’s population growth record is creating new trends by attracting people from everywhere, not just traditional home seekers who already live in the area. State-wide migration to the municipality, coupled with large numbers of new residents moving from interstate and overseas, points to the importance of Wyndham to Melbourne’s expansion, and its appeal to many Wyndham is different people. The major benefit of this migration pattern is the creation of a diverse resident population and multi-skilled workforce in attracting new Wyndham, which can offer both the flexibility and the numbers to service a range of businesses and industries. As the primary national employment cluster in the new west region, Werribee businesses stand to benefit from the varied skills, assets and residents from interests of its resident population. across Melbourne Melbourne CBD City of Wyndham Source: Metropolitan Planning Authority. WERRIBEE 0 11 The ingredients for OPPORTUNITY CAPITAL Population growth is a major foundation of business growth growth are terrific in and higher density development in Wyndham. It is leading to an increasingly diverse resident workforce, customer base and local employment opportunities. Werribee; a population Some key opportunities for businesses include: n A doubling of Wyndham’s working population over the last ten years with a predominantly young, skilled and educated resident workforce. Census figures show residents with degrees and professional occupations of 200,000, 30kms from represent 17.3% of Wyndham’s workforce - the largest emerging group recorded between 2006-2011. n Increasing demand for local employment from residents the CBD, two airports, and businesses. Over 40% of Wyndham residents are employed in professional, scientific and technical services and over 60% in financial and insurance services. More than 50% of these commute to the Melbourne CBD for metro and regional rail, work, indicating an opportunity gap for local businesses. n Greater demand for local goods and services generated by Wyndham’s large and rapidly growing customer base. $2.5 billion per year is lost in escape expenditure from Wyndham. * diverse attractions... * Scott Vickers-Willis, Executive Director, Techne Pty Ltd Project Developers WERRIBEE 0 12 Werribee is centrally ACCESS CAPITAL positioned with access Werribee is connected to the Central Business Districts of Geelong and Melbourne by freeway and rail, providing direct access to two of Victoria’s largest cities within 30 minutes.