AU Volume 99 Issue 7FiatThe Student Newspaper of AlfredLux University February 1, 2005 CoB revives marketing major after nearly two decades without What’s Students and faculty enthusiastic about the new addition, hope to attract more students BY MATTHEW BUTTS Business. “We believe there is a demand for these Inside STAFF WRITER majors and that will help our wonderful admissions office with the ability to recruit more students.” The marketing major has been restored at Alfred Two courses that were designed by the School of Art University’s College of Business after a nearly two- and Design have been added to increase the strength of decade absence. the marketing program, said Martin. Visual “People have been waiting for this for a long time,” Communication will be a required course for marketing said Nina Belfield, junior marketing major. majors. Design for Business Vision will be offered as The major was done away with in 1987 because it an elective. did not meet the standards of the Association to Teaming up with the Career Development Center Advance Collegiate Schools of Business (AACSB), the staff, the College of Business is offering a course for organization that accredits programs of the College of academic credit that is designed to assist students in Business. It was required that there be at least three pro- planning to successfully enter the job market, said fessors within a major. At the time, the University had Martin. The course is called Passport to Success, and 75 only two marketing instructors. students signed up – more than double the anticipated OLD WEST FOOD CO. The major was re-activated on Dec. 1, when the amount. Next fall, the College of Business will offer a AACSB reduced the minimum number of professors to course in its Student Managed Investment Fund for aca- THE WEST HAS A NEW two. demic credit. Also, the University is looking into bring- LOOK AND NAME Some students are optimistic about the addition. “I ing additional majors online, according to Martin. think the major will attract a lot of students,” said junior Martin has started a new group called the Dean’s marketing student Devin White. “It won’t limit some- Advisory Council of Student Leaders (DACSL) to PAGE 3 one who loves marketing to doing business administra- increase the involvement of students. The main purpose tion.” of the group is to advise the Dean about matters that are White switched from business administration to mar- related to students and to be the representatives of stu- keting once it became available toward the end of the dents to “internal and external stakeholders,” said fall semester. “Instead of having a concentration Martin. in marketing, I can now just major in it,” said Belfield, The marketing major is the only undergraduate pro- who was also a business administration major. gram to have recently been accredited by the AACSB. Eight students have officially switched their majors The Master of Business Administration program, how- to marketing as of the start of the spring 2005 semester, ever, gained AACSB accreditation as of Jan. 25. PHOTO BY MELANIE BRAUN according to registrar Larry Casey. “I think there is a new energy in the College of The marketing major is now offered again in the College of The addition will help AU by increasing enthusiasm Business that will allow us to improve what we do,” Business. Olin Building, pictured above, houses Alfred’s busi- within the College of Business and bringing in more said Martin. ❍ ness classes, which are now offered in business administra- students, said David Martin, dean of the College of tion, marketing and accounting. BRIDGET JONES Bergren Forum kicks off CHECK OUT A Return to America REVIEW OF THE LAT- EST BOOK FROM semester with gunspeak HELEN FIELDING. BY JULIE THARRETT guns, and there are an average of STAFF WRITER 2.5 guns per household. In the last PAGE 5 25 years, 835,000 people have been Professor of Anthropology Robert killed by guns, Myers said. Myers gave a comical and thought- Myers explained that gunspeak is provoking speech, titled everywhere, pointing out that bul- “Gunspeak: The Metaphors We lets are even in our computers. We Live By.” use bullets on Microsoft Word and The first Bergren Forum of the “when Power Point bullets are fly- semester was hosted in Nevins ing no one is safe,” Myers said. Theater on Jan. 27. Even our body parts have been Myers explained that gunspeak, described as guns, Myers said. a language of metaphors used with When referring to biceps, someone firearms, is a huge part of American may say, “Show me your guns!” culture. However, in our culture it is And yes, the penis is also seen as a taken for granted because such gun as in the film Full Metal Jacket TRIPSIDE metaphors seem to be second while troops march along, chanting: nature, he said. “This is my rifle, this is my gun, this Gunspeak is part of a diverse is for fighting, this is for fun.” LONG ISLAND PUMPS semantic field used widely in During campaign rallies for OUT ANOTHER GREAT America, according to Myers. George W. Bush, music from the ROCK BAND “This stuff is everywhere,” he movie Top Gun was played. After said. 9/11, Bush declared war on terror PAGE 6 It is spotted in the media, politics, and told the terrorists, “You can run sports and entertainment, said but you can’t hide,” according to Myers. It can rarely be avoided in Myers. daily conversations, he said, noting Secretary of State Condoleezza that students are often heard saying, Rice said that “not even a silver bul- PHOTO BY MELODIE SCHMITT “Wow, I really bombed that test!” let could have stopped the terrorist Peter Jenkins, center, begins his new walk across America with some Alfred University students. America’s use of gunspeak could attacks.” Jenkins plans on visiting larger cities on his second trip and travelling by car. be attributed to the apparent “gun To conclude his speech, Myers addiction in the U.S.,” Myers said. asked, “Do you have any loaded American citizens own 170 million questions?” ❍ guns, of which 69 million are hand- New Chinese restaurant a “Delight” with Alfred community WALF SCHEDULE BY JESSICA HENDERSON to excite their palates may no longer have to with the STAFF WRITER Panda in walking distance. CHECK OUT WALF’S “It has changed Alfred tremendously,” said senior SPRING SCHEDULE A new taste has arrived on Main Street. public administration and sociology major Marlene On Jan. 6, The Panda Delight Chinese Restaurant Santana. “We are able to go to Main Street and get opened in Alfred, and it has spiced up the food selec- good food without driving to Hornell – Alfred is mov- tion for everyone. The Panda Delight is family-owned. ing up.” PAGE 7 The family relocated from New Jersey to be near fam- The big question is whether or not the new restau- ily who reside in Alfred. rant will take business away from other businesses on “I really dig the Chinese restaurant,” said Main Main Street, or if it will help bring business to Main Street Video employee Chris Tucker. “It is pretty rea- Street. Most of the restaurants on Main Street have sonably priced, and you get a good portion. If they different hours, like D.P. Dough, which closes at 4 would just deliver and stay open later, they would a.m. become the emperors of Alfred.” “I don’t think that the Panda has taken business The Panda Delight’s cuisine is reasonably priced – away, because we have two different types of food,” it will not break the banks of college students. said D.P. Dough employee and Alfred State College In the future, the restaurant does not plan on deliv- sophomore Alex Eveland. “The majority of our busi- ering to homes in the community or to college stu- ness is after they close.” dents. The kitchen is only big enough for one chef and From appetizers to special combination platters, the overload of dine-in, take-out and delivery would Panda offers a full menu of Chinese foods. Appetizers be too much for the Panda to handle at this time. include egg rolls, fried chicken wings, fried wontons, However, the hours have been extended to accommo- fried or steamed dumplings. Soup is the least expen- date all their late-night eaters on the weekends. The sive item on the menu costing only ninety cents for a HITTING THE SLOPES restaurant is open seven days a week, Monday- pint. The menu includes several dishes with lo mein, Thursday, 11 a.m.-12 p.m., Friday and Saturday 11 chicken, pork, seafood, moo shu, mei fun, vegetable THE MEN’S AND a.m.-2 a.m., and Sunday 12 p.m.-l0 p.m. If the lights and beef. WOMEN’S SKI TEAMS are on past these hours the restaurant is open. The The Chinese restaurant has been doing extremely HOPE TO DOMINATE Panda often stays open even later to accommodate well, according to Panda Chinese Restaurant employ- THEIR COMPETITION hungry customers. ee Winnie Qui. PHOTO BY MELANIE BRAUN In a small town, there is usually a small selection of “Students should try the place out, the food is of ThePanda Delight, Alfred’s new Chinese restaurant, offers a variety of PAGE 8 dining options, but that is not the case in Alfred. Many good quality and taste,” said Qui. ❍ traditional dishes and late hours for patrons. students who drive to Hornell looking for a new taste Fiat Lux Page 2 Opinion February 1, 2005 Fiat Lux Roving Mom’s words of wisdom ring true Reporter Scams can be prevented Motherly advice helps out in all facets of life awareness training neces- y mom’s been having a rough week.