CATEGORY ADVICE 2020 • Market Insights • Must Stock Lines • Planograms www.bestwaywholesale.co.uk CATEGORY ADVICE Market Insight 2020 Shoppers on average spend only NPD on average contributes 23 seconds browsingthe crisps fi xture to 27% of the snacks category growth. and 38% leave without a purchase. £1 PMP is the main driver of growth in Impulse and holds 70% of the Sharing There are over 4,500 snacks SKUs segment. £1 PMP has grown at 9.9%, available to C-Stores, but 80% of sales adding an incremental £18m to the category come from only 5% of SKUs. in the last 52 weeks. Range expansion has led to unnecessary complexity. 82% of retailers say £1 PMPs are must stocks, make sure core £1 PMP skus are stocked within the Sharing range. Additionally siting Crisps & Snacks in the very (Source: him! CTP 2018 , Nielsen Total Impulse fi rst position available in store has been seen MAT 21.03.20) to have a 4% increase in category sales. Singles account for 1/3 of all crisps & snacks sales and have a unique Over 50% of crisps & snacks sales at set of shoppers, who are high spenders Lunchtime come from Singles. in the category. CATEGORY ADVICE Market Insight 2020 TOP NPD TO LOOK OUT FOR Make sure the 1 - Max Double Crunch Must Stock £1 PMP Ensure you stock the core range of 2 - Wotsits Sizzling Steak & Flamin’ Hot range is at the heart Singles, covering all key consumer need of your fi xture. states and price points. 3 - Doritos Flamin’ Hot Tangy Cheese To drive simplicity focus on the Hero category SKUs, whilst removing poor performers and duplication of your core range. Help improve your customer’s shopping experience by making it quick and easy for them to fi nd what they’re looking for: • Group similar products together on fi xture (eg. Premium, Snacks, Value etc). • Give additional facings for best sellers to drive standout and availability. All new Walkers NPD comes with huge Marketing activity and TV Advertising and offer some real point of difference on Flavours on already much loved and popular brands! Site Crisps & Snacks in When choosing NPD, consider additional areas of your store the following: Doritos Stax COMING SOON that have the higher footfall. • Is there enough differentiation • Sharing near drinks from other products you have? • Singles near chillers • Is it supported by advertising and marketing? • Front of store and till point • Is it from a scale brand? CATEGORY ADVICE Must Stock Lines 2020 These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again. SINGLES HEALTHIER/ CRISPS BETTER FOR YOU HUNGER-FILL SNACKS VALUE SNACKS 1 2 3 4 5 6 7 8 9 10 11 12 13 SHARING TORTILLAS & TUBES FAMILY FAVOURITE CRISPS PREMIUM 14 15 16 17 18 19 20 21 22 23 24 25 26 SHARING MULTIPACK NUTS FAMILY FAVOURITE SNACKS POPCORN 27 28 29 30 31 32 33 34 35 36 37 38 39 40 CATEGORY ADVICE Must Stock Lines 2020 WALKERS READY SALTED WALKERS OVEN BAKED 1 PM 65P 32.5G 5 CHEESE & ONION 37.5G SKU CODE: 585791 SKU CODE: 453134 WALKERS CHEESE & ONION MCCOYS RIDGE CUT 2 PM 65P 32.5G 6 FLAME GRILLED STEAK 47.5G SKU CODE: 585780 SKU CODE: 503887 WALKERS SALT & VINEGAR MCCOYS RIDGE CUT 3 PM 65P 32.5G 7 SALT & VINEGAR 47.5G SKU CODE: 585778 SKU CODE: 504041 WALKERS PRAWN COCKTAIL QUAVERS CHEESE 4 PM 65P 32.5G 8 PM 59P 20.5G SKU CODE: 585801 SKU CODE: 585745 CATEGORY ADVICE Must Stock Lines 2020 SQUARES SALT & VINEGAR SPACE RAIDERS PICKLED ONION 9 PM 59P 27.5G 13 PM 30P 20G SKU CODE: 585756 SKU CODE: 599538 CHEETOS TWISTED DORITOS CHILLI HEATWAVE 10 PM 39P 30G 14 PM £1 70G SKU CODE: 185652 SKU CODE: 642351 SMITHS FRAZZLES DORITOS TANGY CHEESE 11 PM 39P 34G 15 PM £1 70G SKU CODE: 585667 SKU CODE: 642327 SPACE RAIDERS BEEF DORITOS COOL ORIGINAL 12 PM 30P 20G 16 PM £1 70G SKU CODE: 599527 SKU CODE: 642362 CATEGORY ADVICE Must Stock Lines 2020 PRINGLES SOUR CREAM & ONION WALKERS MAX 17 PM £2.49 200G 21 PUNCHY PAPRIKA PM £1 70G SKU CODE: 361012 SKU CODE: 135011 PRINGLES ORIGINAL WALKERS MAX STRONG 18 PM £2.49 200G 22 HOT CHICKEN WINGS PM £1 70G SKU CODE: 360947 SKU CODE: 670077 PRINGLES TEXAS BBQ WALKERS CHEESE & ONION 19 PM £2.49 200G 23 PM £1 65G SKU CODE: 360925 SKU CODE: 585701 MCCOYS RIDGE CUT WALKERS READY SALTED 20 FLAME GRILLED STEAK PM £1 65G 24 PM £1 65G SKU CODE: 634075 SKU CODE: 585691 CATEGORY ADVICE Must Stock Lines 2020 SENSATIONS THAI SWEET CHILLI HULA HOOPS BIG HOOPS 25 PM £1 65G 29 ORIGINAL PM £1 80G SKU CODE: 650693 SKU CODE: 634053 KETTLE LIGHTLY SALTED QUAVERS CHEESE 26 PM £1 80G 30 PM £1 45G SKU CODE: 424570 SKU CODE: 651656 CHEETOS TWISTED FLAMIN’ HOT WOTSITS CHEESE 27 PM £1 65G 31 PM £1 50G SKU CODE: 651678 SKU CODE: 651667 HULA HOOPS BIG HOOPS MONSTER MUNCH PICKLED ONION 28 BBQ BEEF PM £1 80G 32 PM £1 60G SKU CODE: 634042 SKU CODE: 651634 CATEGORY ADVICE Must Stock Lines 2020 SKIPS PRAWN COCKTAIL BUTTERKIST TOFFEE POPCORN 33 PM £1 45G 37 PM £1 75G SKU CODE: 631915 SKU CODE: 322173 NIK NAKS NICE ‘N’ SPICY WALKERS VARIETY 34 PM £1 85G 38 6 PACK SKU CODE: 633988 SKU CODE: 159120 NIK NAKS RIB ‘N’ SAUCY KP ORIGINAL SALTED PEANUTS 35 PM £1 85G 39 PM £1 65G SKU CODE: 634007 SKU CODE: 634097 SPACE RAIDERS BEEF BEST-ONE ROASTED & SALTED 36 PM £1 78G 40 PISTACHIOS PM 99P 65G SKU CODE: 634020 SKU CODE: 395668 CATEGORY ADVICE Planogram 2020 1m x 5 Shelf SHELF 1 SKUs SHELF 1 BESTWAY BATLEYS 339871 339871 PRINGLES SOUR CREAM & ONION P/M 40G 339893 339893 PRINGLES ORIGINAL P/M 40G 503887 503887 MCCOYS GRILLED STEAK 48G 504041 504041 MCCOYS SALT & VINEGAR 48G 453134 453134 WALKERS OVEN BAKED CHEESE & ONION SHELF 2 SHELF 2 SKUs SHELF BESTWAY BATLEYS 585780 585780 WALKERS CHEESE & ONION P/M 33G 3 585791 585791 WALKERS READY SALTED P/M 33G 585778 585778 WALKERS SALT & VINEGAR P/M 33G 585801 585801 WALKERS PRAWN COCKTAIL P/M 33G SHELF 4 SHELF 3 SKUs BESTWAY BATLEYS 585745 585745 QUAVERS CHEESE P/M 21G 585767 585767 WOTSITS CHEESE P/M 23G SHELF 585756 585756 SQUARES SALT & VINEGAR P/M 28G 5 258978 258978 SQUARES CHEESE & ONION STD CATEGORY ADVICE Planogram 2020 1m x 5 Shelf SHELF 4 SKUs SHELF 1 BESTWAY BATLEYS 405171 405171 HULA HOOPS BBQ BEEF 2FP/M 34G 185652 185652 CHEETOS TWIST P/M 30G 677350 677350 SNAPS SPICY TOMATO P/M 24G 585667 585667 FRAZZLES P/M 34G SHELF 2 SHELF 5 SKUs SHELF BESTWAY BATLEYS 3 599527 599527 SPACE RAIDERS BEEF P/M 25G 599538 599538 SPACE RAIDERS P/ONION P/M 25G 566713 566713 TRANSFORM-A-SNACK SAUCY BBQ P/M 30G 894719 231342 MCVITIES ORIGINAL MINI CHEDDARS 50G SHELF 4 SHELF 5 CATEGORY ADVICE Planogram 2020 2m x 5 Shelf SHELF 1 SHELF 2 SHELF 3 SHELF 4 SHELF 5 CATEGORY ADVICE Planogram 2020 2m x 5 Shelf SHELF 1 SHELF 2 SHELF SHELF 1 SKUs 2 SKUs BESTWAY BATLEYS BESTWAY BATLEYS Shelf 1 585780 585780 WALKERS CHEESE & ONION P/M 33G 339871 339871 PRINGLES SOUR CREAM & ONION P/M 40G 585791 585791 WALKERS READY SALTED P/M 33G 339893 339893 PRINGLES ORIGINAL P/M 40G 585778 585778 WALKERS SALT & VINEGAR P/M 33G 503887 503887 MCCOYS FLAME GRILLED STEAK 48G 585801 585801 WALKERS PRAWN COCKTAIL P/M 33G 504041 504041 MCCOYS SALT & VINEGAR 48G 255007 255007 WALKERS ROAST CHICKEN 32.5G 504052 504052 MCCOYS CHEDDAR & ONION 48G 257047 257047 MAX PAPRIKA 50G 453134 453134 WALKERS OVEN BAKED CHEESE & ONION CATEGORY ADVICE Planogram 2020 2 x 5 Shelf SHELF 3 SHELF 4 SHELF 5 SHELF SHELF SHELF 3 SKUs 4 SKUs 5 SKUs BESTWAY BATLEYS BESTWAY BATLEYS BESTWAY BATLEYS 585745 585745 QUAVERS CHEESE P/M 21G 585723 585723 DORITOS CHILLI P/M 40G 599527 599527 SPACE RAIDERS BEEF P/M 25G 585767 585767 WOTSITS CHEESE P/M 23G 585734 585734 DORITOS CHEESE P/M 40G 599538 599538 SPACE RAIDERS PICKLED ONION P/M 25G 585756 585756 SQUARES SALT & VINEGAR P/M 28G 585712 585712 DORITOS COOL P/M 40G 566713 566713 TRANSFORM-A-SNACK SAUCY BBQ P/M 30G 258978 258978 SQUARES CHEESE & ONION STD 185652 185652 CHEETOS TWIST P/M 30G 894719 231342 MCVITIES ORIGINAL MINI CHEDDARS 50G 405171 405171 HULA HOOPS BBQ BEEF 2FP/M 34G 185641 185641 CHEETOS CRUNCHIES P/M 30G 366844 366844 KP ORIGINAL PEANUT £1 75G 405182 405182 HULA HOOPS ORIGINAL 2FP/M 34G 677350 677350 SNAPS SPICY TOMATO P/M 24G 395668 395668 BESTONE ROASTED PISTACHIOS 99P 65G 585667 585667 FRAZZLES P/M 34G 395713 395713 BESTONE ROASTED CASHEWS £1.49 70G CATEGORY ADVICE 2020 For more information including planograms and advice on other key ranges, go to www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting JUNE RANGE.