01 Media Kit 2010 - 2011 PHOTOGRAPHY Will Davidson MODEL Alessandra Ambrosio #35 02 AUSTRALIAN STYLE. AN INTERNATIONAL FORCE. An internationally-minded brand dominating in print and online. Founded in 2004, RUSSH is a bi-monthly magazine showcasing innovators in fashion, art, music and film through originally produced editorial and photography. With this philosophy, RUSSH reflects the way intelligent women in Australia approach fashion and beauty to create their own distinctive style. RUSSH is Australian at heart, international in mindset. A dynamic voice in global publishing, we raise the bar through unique and all-original content. Aspirational yet accessible, we incorporate elements of luxury and the street to create our own unique and eclectic character. RUSSH breaks new ground with model-fronted covers that readers engage with, supporting both emerging and established brands and talent. RUSSH is style with substance and pays homage to its icons and references its influences, while championing the new and the next. PHOTOGRAPHY Will Davidson MODEL Ashley Smith #36 03 ORIGINAL. CREDIBLE. UNIQUE. RUSSH is a NICHE independent fashion magazine which its loyal readers DIVULGE, SAVOUR, COLLECT and ANTICIPATE bi-monthly. CIRCULAtion – 24,905 (four pER CENT POP) SOURCE: ABC, JANUARy 09 – June 09, RMR, SEPTEMBER 09 PHOTOGRAPHY Benny Horne MODEL Ali Stephens #30 04 OUR READER RUSSH reaches a core group of young women with disposable income at the ready. Our rapidly growing readership trusts RUSSH for its integrity, authenticity and market-leading reputation. RUSSH advertisers enjoy a genuine sales response to their appearance in the magazine from dedicated readers. Urban and career-focused, the RUSSH woman indulges in fashion, enjoys makeup and loves to complement her mood with different fragrances. SHE IS: • Aged between 18-39. • Spends upwards of $500 every month on fashion and beauty. • Tertiary educated. • Out and about weeknights and weekends. • Confident and media savvy. • Keeps up-to-date on the latest fashion trends locally and internationally. • Style and design conscious. • Keeps abreast of technology. • Demonstrates brand loyalty for her basics, but loves to experiment with makeup, accessories and fashion to create her own distinctive style. RUSSH has a higher mean income than its nearest competitor, is read by more professionals/managers and white-collar workers,and more than one in four (26 per cent) of RUSSH readers are in the AB quintile. SOURCE: AUGUST 2008 RUSSH READER SURVEY. PHOTOGRAPHY Derek Henderson MODEL Zippora Seven #21 05 WHY RUSSH? Australian-owned with original content. Uses the best international contributors from the US, the UK and around the world. Is unique and different to every other women’s fashion magazine on the market. Has the best access to international and Australian designers. Showcases innovators in FASHION, ART, MUSIC AND FILM. Is about integrated ideas that deliver REAL RESULTS. Has a hand-selected team striving to create a magazine that both you and OUR READERS WILL LOVE. Find us on shelves from the UK to the US, from Europe to Australia to New Zealand. We are distributed nationally in over 3000 newsagents and all Newslink outlets, in Coles and Woolworths supermarkets nationwide with a 58 per cent sell-through rate and internationally in Barnes & Noble, Borders, Chapters, Urban Outfitters and selected boutique and news retailers. PHOTOGRAPHY Benny Horne MODEL Katie Fogarty #29 06 RUSSH FASHION RUSSH doesn’t dictate, it creates. RUSSH champions unique fashion photography – we celebrate it and take pride in it. As a team, we work hand-in-hand with artists so each and every image truly inspires, excites and narrates a vision far beyond the fashion of other glossies. Australia’s most established fashion photography greats – including Derek Henderson, Stephen Ward and David Mandleberg – count themselves among the RUSSH set, as do the bright young things – the new generation of both local and international photographers. RUSSH has unearthed talent of the likes of Benny Horne, Beau Grealy and Will Davidson – each of who are taking the global market by storm, shooting exclusives for high-calibre, heavy-hitting titles including – but far from limited to – V magazine, i-D, Interview, Dazed and Confused and, of course, RUSSH. They shoot the big names – Catherine McNeil, Ali Stephens, Karlie Kloss, Constance Jablonski, Karmen Pedaru among countless others. Headed up by Editor and Fashion Director Stevie Dance – one of the most talented stylists in the country – the RUSSH team approach fashion as a means of expression, present a wealth of ideas and inspiration, and encourage our readers and their individuality. PHOTOGRAPHY Benny Horne MODEL Karlie Kloss #24 07 RUSSH BEAUTY Genuine yet aspirational, our approach is trend-based and fashion-forward. RUSSH gets up close and personal with the face behind the brand – from François Nars to Pat McGrath. We look to beauty icons, celebrate their differences and share their stories – be inspired by the ilk of Shelley Duvall, Dorothy Stratten, Carole Bouquet and Tina Chow. Plus, we share all the latest beauty news, industry faces in Beauty Scrapbook, and can-do, how-to with Beauty Trend. Our health mentality is not about fad diets or magic elixirs – it’s about finding happiness in body, soul and mind. PHOTOGRAPHY Derek Henderson MODEL Behati Prinsloo #26 08 REGULARS WE LOVE Director at Harper’s BAZAAR Australia. After a Indulgent, yes. Essential, definitely. Made short stint back in the UK—where he worked at with love, We Love is a RUSSH pastiche of British ELLE and American Vogue—he returned inspiration, muse-like moments and mash ups to Sydney as Editor of BAZAAR. Huckbody of coming trends and sentiments and one of our now lives in London. most popular spreads. Plastered on the wall of many a reader, We Love sums up the spirit of SHOPPING the issue and the title and catalogues RUSSH Presented both on models and in high-impact readers’ hopes and desires. still life, RUSSH shopping is shot and styled by the RUSSH team. RUSSH throws the spotlight WORDS FROM LESLEY on local and accessible brands, mixing high and ARFIN low fashion. “I love Lesley Arfin because she take the essence of insecure adolescence and writes is down. Of STYLE ICON course all our stories and paths are different but Be it Chris Issac’s baby (who did a bad, bad what I love about Lesley’s writing is how strong it thing) and the bust of Marianne, Leticia Casta, resonates with all girls.” – Chloë Sevigny Claire Danes circa My So-Called Life, or early Part of the groundbreaking VICE magazine set, 90s Drew Barrymore – we want the women Arfin is a brave voice among women – she says who read RUSSH to celebrate all sorts of beauty, what we all are thinking but don’t have the guts to talent and individuality. Never one to prescribe articulate. A regular RUSSH columnist, Arfin is as to the currency of the celebrity, RUSSH much a part the magazine as she is a RUSSH USP. highlights style icons from past and present and shares how they strayed from the status WORDS FROM quo to make their mark. They are inclusive and JAMIE HUCKBODY informative. They show our readers they can be Now RUSSH Fashion Features Director anyone they want. (Europe), Jamie Huckbody studied fashion at Central St. Martin’s College of Art & Design in LIFESTYLE London, where fellow students included Stella At home but never homely, RUSSH Lifestyle McCartney, Hussein Chalayan and the late showcases inspirational people and their Alexander McQueen. After an apprenticeship environments – their lounge room, their studio, at W magazine in New York, Huckbody cut their patio. Exclusive invitations and features, his fashion teeth proper as a writer for The RUSSH subscribes to the ‘living well is loving Independent newspaper, i-D magazine and the sheets you sleep in and the art on your walls’ British Vogue. His irreverent-but-informed mentality. Between the sheets of RUSSH, lifestyle style landed him the role of Fashion Features isn’t about having money but living a rich life. PHOTOGRAPHY Andrew Cowen STYLE ICON #33 09 ADVERTISING RATES Casual 3x 6x 15% discount 20% discount Full Page Colour $6589 $5600 $5271 Full Page Colour $8236 $7000 $6588 1st Third Double Page Spread $12,089 $10,275.65 $9671.20 Inside Cover DPS $16,427 $13,962 $13,140 Inside Back Cover $8236 $7000 $6588 Outside Back Cover $11,534 $9804 $9228 SPECIFIED POSITIONAL LOADING: Signature Sites* 20 per cent First and second Section breaks 15 per cent Guaranteed positioning 10 per cent INSERTS Signature Sites* 20 per cent First and second Section breaks 15 per cent Guaranteed positioning 10 per cent (cost per 000’) 2pp 4pp 8pp 12pp 16pp 24pp Bound and loose $100 $190 $270 $360 $430 POA Subscriber Inserts 20 per cent load *Contact your advertising representative for full list of signature sites All creative executions are subject to editor approval. Rates do not include GST. GST of 10 per cent will be added to the above rates with invoicing. BOOKING AND CANCELLATION TERMS AND CONDITIONS Advertising can be cancelled no later than eight weeks prior to the issue advertising booking deadline. Covers, inserts and gatefolds cannot be cancelled. PHOTOGRAPHY Benny Horne MODEL Constance Jablonski #28 DEADLINES ISSUE On Sale Booking Material Material Deadline 41 August/September 2011 3 August 27 June 5 July 42 October/November 2011 5 October 29 August 6 September 43 December/January 2012 7 December 31 October 8 November 44 February/March 2012 1 February 26 December 3 January 45 April/May 2012 4 April 27 February 6 March 46 June/July 2012 6 June 30 April 8 May 47 August/September 1 August 25 June 3 July 11 RUSSH ONLINE RUSSH.com.au provides your brands with an INTEGRATED SOLUTION beyond the pages of magazine, and ensures your brands’ websites are cross-pollinating with our subscribers and readers providing you with a results-driven campaign.