Notion Press Old No. 38, New No. 6 McNichols Road, Chetpet Chennai - 600 031 First Published by Notion Press 2018 Copyright © Deepak R. Gupta, Dixit Bhargav 2018 All Rights Reserved. ISBN 978-1-64249-187-6 This book has been published with all reasonable efforts taken to make the material error-free after the consent of the author. No part of this book shall be used, reproduced in any manner whatsoever without written permission from the author, except in the case of brief quotations embodied in critical articles and reviews. The Author of this book is solely responsible and liable for its content including but not limited to the views, representations, descriptions, statements, information, opinions and references [“Content”]. The Content of this book shall not constitute or be construed or deemed to reflect the opinion or expression of the Publisher or Editor. Neither the Publisher nor Editor endorse or approve the Content of this book or guarantee the reliability, accuracy or completeness of the Content published herein and do not make any representations or warranties of any kind, express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose. The Publisher and Editor shall not be liable whatsoever for any errors, omissions, whether such errors or omissions result from negligence, accident, or any other cause or claims for loss or damages of any kind, including without limitation, indirect or consequential loss or damage arising out of use, inability to use, or about the reliability, accuracy or sufficiency of the information contained in this book. Contents Acknowledgements . vii–ix Chapter 1. Grabbing the Opportunity . .3 Chapter 2. Strategy . .11 Chapter 3. Ansoff Matrix . .23 Chapter 4. Bruised But Not Beaten . .33 Chapter 5. Rules . .43 Chapter 6. 4P’s of Marketing . .51 Chapter 7. Beliefs . .59 Chapter 8. Underestimating . .67 Chapter 9. Gain and Loss . .75 Chapter 10. Despite the Difficulties . .85 Chapter 11. Gully Cricket . .91 Chapter 12. Mintzberg’s 5P’s of Strategy . .97 Chapter 13. Leadership . .107 Chapter 14. Unethical Practices . .117 Chapter 15. Strategic Alliance . .123 Chapter 16. Technology . .131 vi Contents Chapter 17. Strategies in Global Environment . .141 Chapter 18. Conflict . .147 Chapter 19. Optimal Performance . .157 Chapter 20. Hashtag Marketing . .165 Chapter 21. Franchising . .175 Chapter 22. Innovation Strategies . .183 Chapter 23. Ethics . .191 Chapter 24. Standing Alone . .199 Bibliography . .205 First Runs The first runs you score after you come out to bat and the first profit you earn from your business. CHAPTER 1 Grabbing the Opportunity The best batsman I ever saw. – Michael Holding on Lawrence Rowe pportunity doesn’t knock the door twice, so it is Oimportant to stay awake when an opportunity knocks the door. It is essential to understand the environment around us and make a note of all the changes. These changes can be the reason for you to come up with something innovative. Many startups are fulfilling the unfulfilled needs of the consumer. Companies come out with products at the right time to satisfy the needs of customers. Companies are in constant touch with their consumers to understand their likings and preferences. Let us consider the case of Laptop and Mobile; there was a huge need gap between Laptop and Mobile. So companies came out with Tablet, and there was a huge usage gap between Mobile and Tablet, so many companies started selling phablets in the market. Companies always look for problems that consumers are facing, and the companies fix those problems by grabbing the opportunity. 4 Management T20 Mr. V.S.S. Mani, who worked with Yellow Pages, identified the future of search through mobile and websites. He understood the gap in the current offering and trouble, through which a person has to go when he searches the information in a thick yellow pages book. He wanted to make the search easy and convenient for the user. So he left the company and started his own company, ‘Just Dial.’ Just Dial offers the search services through mobile, websites, and recently they have launched their own app. The case clearly states that understanding the problem is important and then to convert it into an opportunity. An international debut is special for any cricketer. No matter how many runs a batsman scores or how many wickets a bowler picks up throughout his career, the feeling of first international run or wicket is cherished forever. Some players become victims of nerves on their debut. On the other hand, there were some who overcame the nerves on the day to enter into the record books. This chapter is about two such heroes – Lawrence Rowe and Narendra Hirwani. Lawrence Rowe was born on January 8, 1949, in Kingston, Jamaica. At one point in time, Sir Garry Sobers believed that he could have been the greatest West Indian batsman of all. The right-handed batsman made his test debut against New Zealand on his home ground, Sabina Park, Kingston, Jamaica. It was the first test of New Zealand’s tour of West Indies in 1972 (16–21 February). West Indies were playing under the leadership of Sir Garry Sobers, who won the toss Deepak R. Gupta, Dixit Bhargav 5 and chose to bat. Rowe came in to bat at No. 3 (78–1) after the wicket of Joey Carew. He shared a 269-run partnership with Roy Fredericks for the second wicket. The latter was caught and bowled on 163 by New Zealand’s slow left-arm orthodox bowler, Hedley Howarth. Rowe did not let his concentration break after the dismissal of his senior partner. He went on to score 214 before being dismissed by Howarth. His innings comprised of 19 fours and a six. West Indies declared their innings on 508–4 in 153 overs. In reply, the Blackcaps scored 386–10 in 187.5 overs. Glenn Turner top-scored with 223. Already leading by 122 runs, West Indies declared their second innings on 218–3 in 53.4 overs. The highlight of the innings was Rowe, yet again. He scored his second century in his first match itself. His 100* in the second innings comprised of 13 fours. He became the first batsman to score two centuries in a debut match. Even after 45 years, no other batsman has achieved this feat. His tally of 314 runs in a debut test is till date the most runs scored by a batsman in a debut test. Chasing 341 runs to win, New Zealand scored 236–6 in 108 overs at Stumps – Day 5. The match ended in a draw, and so did the five-match series. In a career which lasted for eight years, Rowe played 30 test matches for West Indies, scoring 2047 runs at an average of 43.55. His test score was 302, which he scored against England in 1974 at Kensington Oval, Bridgetown, Barbados. Additionally, he featured in 11 ODIs for West Indies, scoring 136 runs at an average of 17. 6 Management T20 Narendra Hirwani was born on October 18, 1968, in Gorakhpur, Uttar Pradesh. The leg-spinner made his test debut alongside W.V Raman and Ajay Sharma against West Indies at Madras in 1988. It was the fourth test of the series, and the home team was 0–1 down. West Indies had won the first test by 5 wickets at Delhi. The other two at Mumbai and Kolkata ended up in a draw. The Indian captain, Ravi Shastri, won the toss and chose to bat in Madras. On the back of Kapil Dev’s 109 (124), India finished their first innings at 382–10 in 104.1 overs. Winston David was the pick of the bowlers for West Indies with figures of 18.1–0-76–4. West Indies were bundled out for 184–10 in 73.3 overs. Debutant Hirwani had picked up magical figures of 18.3–3-61–8. Apart from the first two wickets, all other wickets were grabbed by the 20-year old leg-spinner. His wickets in his first outing included names such as Sir Richie Richardson, Carl Hooper, Sir Vivian Richards and Jeff Dujon. In the second innings, India declared their innings on 217–8 in 76 overs. W.V Raman top-scored with 83 (205). Registering figures of 16–5-55–4, Courtney Walsh was the highest wicket-taker for the visitors in the second innings. West Indies were set a target of 416 runs. With close to five sessions of play left, a drawn result was out of contention. West Indies received their first blow in the form of Phil Simmons at 22–1. Desmond Haynes, followed his opening partner soon, leaving West Indies at 24–2. Richardson (33–3) and Richards (4–41) were the next two batsmen to be Deepak R. Gupta, Dixit Bhargav 7 dismissed. Any guesses as to who was causing the early damage? Hirwani had picked three out of the first four wickets. He continued his dream debut as he picked another five out of the remaining six wickets. His second innings figures read 15.2–3- 75–8, and overall match figures read 33.5–6-136–16. He bettered the world record set by Bob Massie in 1972. Although the number of wickets remained same, Hirwani conceded a run less than Massie. Australian right-arm medium- fast bowler, Bob Masie, had registered bowling figures of 60.1–16-137–16 on his test debut against England at Lord’s, London. The record is intact, even after 28 years. Hirwani picked up 66 wickets at an average of 30.10 in the 17 test matches that he played for India.