We’ve raised their voice. Is anyone listening? Participatory video practitioners and valued citizen voice in international development contexts Tamara Plush MA in Participation, Power and Social Change with Distinction, University of Sussex, UK BS in Journalism, University of Kansas, USA A thesis submitted for the degree of Doctor of Philosophy at The University of Queensland in 2016 School of Communication and Arts Centre for Communication and Social Change Abstract Scholars have long argued that all citizens raising their voices to participate in decision- making as well as challenging injustice, enhances democracy. In turn, governments who are more accountable to their citizens and able to respond to multiple voices, foster civil, equitable societies. With this ethos, strengthening the voice of people living in poverty and marginalisation has become a vital part of global poverty-reduction goals. In this environment, international development institutions are increasingly seeking ways to use participatory media processes to raise citizen voice. Here, participatory video (PV) stands out as an attractive communication for development (C4D) approach. Practitioners who facilitate PV processes often promote the methodology as intrinsically empowering as it amplifies the voice of citizens often excluded from mainstream decision-making spaces. In this way, PV practice embodies both the glamour of filmmaking and a compelling narrative as a community-driven process. Through an often-evangelised discourse, a predominant assumption is that the grassroots, collaborative filmmaking process naturally leads to transformative social and/or political change. The non-critical conclusion, however, is on a slippery slope in its ideological claim. In practice, transformative change with PV is far from absolute—especially when seeking significant response to the systemic injustices PV participants often face. Accordingly, more research is required into how PV practice might sufficiently raise citizen voice when situated in international development contexts. The resulting knowledge can help PV practitioners navigate complex development environments that hold potential to either enable or diminish the voices of society’s most vulnerable citizens. This thesis offers a study on the nuanced understandings of and the interplay between PV, citizen voice and international development. The study investigates contemporary PV practitioners’ conceptualisations of the phenomenon of using PV to raise citizen voice in international development contexts. The study participants were 25 global PV practitioners who had experience on more than 650 PV projects. Of those projects, approximately 250 specifically aimed to raise the voice of excluded groups in international development contexts. Through investigating the PV practitioners’ perceptions of the phenomenon, the study identified three distinct epistemologies relevant to PV practice and raising citizen voice. The study called these the amplified, engaged and equitable voice pathways. Page ii Making the three categories explicit is of critical value to the PV field. They provide a language and theoretical grounding for why certain PV approaches may be more effective than others for social and/or political change. Of the three pathways, the research ultimately deemed equitable voice as the most viable for citizen voice to be both authentically representative and respectively valued in decision-making spaces. Accordingly, the study drew from scholarship and the characteristics within the equitable voice pathway to develop a conceptual framework for raising valued citizen voice with PV. The framework offers five key principles; named as personal recognition, collective representation, social and political recognition, responsive listening and empathic relationships. While having a framework is valuable for PV practice, the study also recognised that a conceptual framework in itself is often insufficient. Its viability requires an enabling environment for meaningful application. Thus, the research also identified six institutional views of PV practice in international development contexts with potential to diminish voice. It named them as the output-focused, voice opportunity, apolitical, agenda- led, harmless and uncomplicated views. These were views the PV practitioners in the study described as constraining their ideals in practice. The views ranged from institutions prioritising PV film outputs over political dialogue to institutions setting agendas with potential to suppress authentic citizen voice. The study interrogated the identified institutional views to discover their differing possibilities for legitimising or limiting citizen voice. The thesis concludes by encouraging three areas of consideration for participatory video to enhance citizen voice in democratic decision-making processes. First, it proposes deliberate attention on strengthening voice representation and voice receptivity in PV activities to reduce social and political inequity. Second, it promotes recognition of how political and institutional environments influence PV’s ability to raise citizen voice sufficiently. Third, it suggests greater reflection on how PV practitioners’ conceptualisations of voice affect citizen voice outcomes; and how practitioners might use their own agency to ensure meaningful change. Such forethought and action expands possibilities for PV practice to support citizen voice in being heard, valued and influential. Page iii Declaration by author This thesis is composed of my original work, and contains no material previously published or written by another person except where due reference has been made in the text. I have clearly stated the contribution by others to jointly-authored works that I have included in my thesis. I have clearly stated the contribution of others to my thesis as a whole, including statistical assistance, survey design, data analysis, significant technical procedures, professional editorial advice, and any other original research work used or reported in my thesis. The content of my thesis is the result of work I have carried out since the commencement of my research higher degree candidature and does not include a substantial part of work that has been submitted to qualify for the award of any other degree or diploma in any university or other tertiary institution. I have clearly stated which parts of my thesis, if any, have been submitted to qualify for another award. I acknowledge that an electronic copy of my thesis must be lodged with the University Library and, subject to the policy and procedures of The University of Queensland, the thesis be made available for research and study in accordance with the Copyright Act 1968 unless a period of embargo has been approved by the Dean of the Graduate School. I acknowledge that copyright of all material contained in my thesis resides with the copyright holder(s) of that material. Where appropriate I have obtained copyright permission from the copyright holder to reproduce material in this thesis. Page iv Publications during candidature Plush, T. (2015). Participatory video and citizen voice. We’ve raised their voices: Is anyone listening? Glocal Times, 22/23, 1-16. Plush, T. (2015). Interrogating practitioner tensions for raising citizen voice with participatory video in international development. Nordicom Review Special Issue, Beyond the Impasse: Exploring new thinking in communication for social change, 36, 57-70. Plush, T. (2015). Participatory video for citizen mobilisation in South Africa. Media Development, 3, 12-16. Plush, T. (2013). Collaboration and dialog key for using visual storytelling for women’s empowerment. Media Development, 3, 25-29. Plush, T. (2013). Fostering social change through participatory video: A conceptual framework. Development Bulletin, 75, 55-58. Publications included in this thesis No publications included. Contributions by others to the thesis No contributions by others. Statement of parts of the thesis submitted to qualify for the award of another degree None. Page v Acknowledgements My heartfelt thanks go first to my principal advisor Elske van de Fliert who supported and guided my thesis from its conceptualisation to completion. I am especially thankful for her invaluable encouragement, feedback and resource wrangling; and inspired by her enthusiasm for and experience in the field of communication and social change. My sincere thanks also go to Lynda Sheveller, my second advisor, for helping me translate the multiple ideas in my head into written words. I am grateful for how she gently, in her words, cut the “extra arms off the octopus” so I could walk in a straight line in my thinking. I would also like to thank Pradip Thomas, who offered guidance in the first year of my PhD journey. Not only did Pradip provide in-depth knowledge on the field of communication and social change, he also introduced me to the scholarly works of Nick Couldry and his “voice as value” principles that are an integral part of my research. I am also incredibly grateful to the 25 PV practitioners who took their time to be part of my research for the thesis. I appreciate how they honestly shared their passions, tensions, joys and challenges in using participatory video for raising citizen voice. The thesis is only able to offer rich insight due to their open, thoughtful and critical reflections on PV practice. Within the group, I want to give special thanks to the 18 practitioners who drew their ideal practice in storyboard
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