SEPTEMBER 4, 1981 I ISSUE NUMBER 398 THE INDUSTRY'S NEWSPAPER CENTURY PLANNING LEGAL ACTION ENDS 15-YEAR ERA INSIDE RIM: St. Louis Book Reissued WFIL Converts From United Stations Signs A revised Spring '81 Arbitron Because of the possible diary- American Satellite: report for St. Louis has been mail- keeper confusion. Arbitron im- CHR To Country The new country network started ed to the market, but a controver- plemented a special edit pro- WFIL/Philadelphia dropped its had good response to the move by three former Mutual executives sy between the Doubleday and (en- cedure several sweeps ago. En- CHR format of the past 15 years in from listeners. This town is ripe plus Dick Clark reserves two Wry Broadcasting companies still tries that involved the AM calls favor of Country, effective Friday for a well-programmed country channels on Westar 2 lingers. The reissue involved Arbi- but mentioned the "FM" suffix or (9-4). WFIL President/GM Jim sound on AM too. Country music is tron correcting 72 diaries in which the FM dial position were given De Caro, who made the announce- the format of the '80's, favored by Three Promotions At credit was inadvertently given to entirely to WW WK's estimates. ment, attributed the change "to 14 percent of today's listening au- WUBE-A M&F M As AM Doubleday's AM KWK rather Christian responded. "As Ar- the fractionalization from other dience." Changes Format: Cincinnati than to its FM, WWWK. The new bitron clients we should have been stations with the same (CHR) for- Dean Tyler, WFIL Program Di- Country outlet converts to Music book gives WW WK a total week informed of special edit pro- mat. rector, told R&R he would stay on Of Your Life 3 12 -i- share of 7.9. just one-tenth of a cedures that could hurt us finan- "WFIL's sister FM station, as PD, noting that he had never share ahead of AOR competitor cially." The special edit was not WUSL, switched to Country in Ju- programmed Country before, but KSHE, owned by Century. Lynn followed fully in 72 diaries this ly," De Caro continued, "and has had done country shows. ST. LOUIS/See Page 19 Christian, VP of Century, told "It is a very interesting and ex- Radio Reporter's R&R that as a result of the situa- HEADQUARTERS MOVED TO ATLANTA citing change for WFIL," said tion his company is contemplating Protection Of Tyler, adding that WFIL "will be "legal action against both Ar- more personality-oriented than Source May Land Davidson Becomes VP/GM For bitron and Doubleday." WUSL, with more of a news com- Him Jail Term: Identifier Confusion mitment and a broader playlist, David Tragethon, working Gannett Broadcasting Group but with quicker rotation. The Part of the reason for the at- effective manager during his 19 at two Grand Junction, titude at Century, and for the pos- Jeff Davidson has been elevated move really makes a whole lot of years in television. Now he will sense to me. I'm looking forward CO stations owned by sible diarykeeper confusion, is to Vice President/General Man- have an opportunity to use that ex- Doubleday's former use of the on- ager for the Gannett Broadcasting to the change and the challenge." ex-President Ford, pertise to assist me and help our air identifier "KWK Stereo" for Group, coming from his previous Staff Shakeup refuses to tell judge local managers further improve its AM station. Century went to post as President/General Man- source of leak in murder their stations." In the wake of the announce- the FCC asking for action requir- ager with Gannett's WXIA- Joining Flanagan and Davidson ment, several WFIL staffers have trial gag order 4 ing Doubleday to stop using this TV/ Atlanta, a position he had held in the new Atlanta headquarters exited, notably morning man Don identifier, and according to since 1976 will be Gannett Sr. VP/Finance Cannon (a five-year station vet). Concurrent with Davidson's Doubleday Broadcasting Presi- W FILJSee Page 19 promotion, Gannett announced G AN NETT/See Page 19 Arbitron Hedges On dent Gary Stevens, "We im- that it would shift the head- Differential Survey mediately stopped after we STEDMAN NEW WLW PROGRAMMER quarters of its broadcasting group Treatment: Decides to received word from the FCC." from Denver to Atlanta. continue current practices in However, the Doubleday stations Commenting on the promotion Cooper Exits WLW ethnic retrieval lust in case. continued to submit the slogan to and relocation, Gannett Broad- other new developments also Arbitron for diary crediting, an action which Century feels "in- casting Group President Al For KULF PD Post discussed 3 In the past he programmed WOAI volves complicity on the part of Flanagan said, "Jeff has a proven George Cooper has resigned as track record as an aggressive and PD of WLW/Cincinnati to accept and KONO in San Antonio." Arbitron." Filling the vacancy created by NBC In Satellite Deal With the program director's job at Scientific Atlanta: KULF/Houston. KULF General Cooper's departure from WLW is Following ABC's order for dishes Boardwalk Promotes Manager Dick French told R&R, former WKQX/Chicago program- NBC enters into a large-scale "I'm pleased to announce that mer Bill Stedman. Stedman com- agreement for the receivers 3 Biegel, Kranzberg George Cooper will arrive official- mented to R&R, "WLW is the na- ly on September 8. George brings tion's station -- one of the most Station Drops "Number to KULF the talent, the skills, and CO OPER/See Page 19 One Country" Slogan the track record of one of the After Rival's Threat To finest programming men in con- Involve W010/Canton FCC: temporary radio today. We're Peters Named abandons slogan Commission privileged to have his expertise to stresses factuality in quantitative lead us down the road from here PD At WEEI-FM claims 4 If you put WLW and KULF side- by-side ... there are a lot of U.S. News & World Report parallels between the two sta- Enters Broadcasting: tions. The differences, which can I Newsmagazine buys program be easily pointed out, are the supplier Parkway Producbons 19 ratings. Geroge will be the deci- try Btegel Scott Kranzberg sion-maker on the final product have convinced me that their con- that goes over the air and the per- Marketing Your Cumes Boardwalk Executive VP Iry tributions will continue to sonnel involved in doing it. In- Effectively: Radio stations can 'Siegel has been promoted to the position of President/Chief Oper- BO AR D W ALK/See Page 19 cidentally, George is from Texas battle newspapers by deploying ating Officer, and Promotion VP their cume data properly 12 FOUR OTHER KEY EXECUTIVE POSTS FILLED Scott Kranzberg has been pro- moted to Senior Vice President. Rick Peters Vince Farad Elevated To Commenting on the restructur- New CBS Network Names Rick Peters, Program Director Atlantic Sr. VP/Promotion: ing, Boardwalk founder and Chief at Love 94(WWWL)/Miami for the VP receives additional Executive Nell Bogart said, past 3'i years, has been named recognition 3 Kipperman VP/GM "Knowing that Boardwalk's daily PD at W EEI -FM / Renton. Com- Robert Kipperman has been ap- the radio network, moving to CBS- operation is in such capable hands menting on his shift from one pointed Vice President/General TV two years later AOR PD's Tell Their Own has freed me to pursue the "soft AOR" station to another, Manager of t'llS Radio's new Kipperman told Ft&R, "I'm both Success Stories: development of other projects for Peters told R&R, "The radio sta- Radloradlo network Kipperman excited and challenged by my re- WDVE, KLAO and KWIC enjoyed the company The day-to-day deci- tions are incredibly similar so far comes to the net from the CBS turn to CRS Radio at the helm of great ratings, and their PD's sions at Boardwalk will be shared as their positioning is concerned. Television Network, where he had its new network. Radioradio. This relate how it happened in their by the leadership team we've A lot of the strategies and been VP/Eastern Sales since new venture into younger adult- own words 36 developed My five-year associa- niarketIng concepts done in tion with Iry Biegel and my year's November 1979 He joined CBS in oriented program ming is an im- CBS/Sa• Peon 19 PETERS/See Page 19 experience with Scott Kranzberg 198H as an account executive for AM CHANGES FORMAT '11' ,r;Ip r, ; R1 k R • WUBE Promotes O'Brien, , ..•‘: r , • :0,„.f r PAGE 3 • r ; 6 ° . Hamilton & McCoy . • , ... r ,.... - .... • . - -, ;• ,, this week... 9-4-81 I ..... • !' ...I fi P.' I! i : ' r •;"! '. r r. r : IS POOR LOCAL PROGRAM MING PUTTING .,,ritl i E J E N RADIO IN DANGER? .. •• ..• . .. ' . t 8 , , • • • er r g c Washington communications attorney Victor Ferrall believes radio . • • • • . • " ! E • la 4pg is not supplying a strong local alternative to impending national - - • • ?' r. • l• ..... •-.. 'Ia.• : =,.,_ 4.' : audio/visual information services •••• ' i ;. .r;,; ,t !Pul izi Page 4 .,. la si... p• ... ,., VICTORY FOR V103 IN ATLANTA PO Scotty Andrews competes with pop stations as well as Black i outlets, with considerable success Paul O'Brien Duke Hamilton -. •:r- :-.101,... ...7-:7-3,:- .• 7. * ! te "- 111 lt•.. F' Three WUBE-AM&FM/Cincinnati staffers have Page 58 A Prisoner Of Pepsi been promoted to new GOOD NEWS REPORTERS ARE WORTH KEEPING positions at the stations. That's what WODR/Raleigh air personality John Lisle When a station finds a reporter who gives that extra effort, it Current WUBE-AM & FM became in an effort to raise money for muscular should make extra efforts to keep that reporter happy Program Director Paul dystrophy.