Amy Jo Martin, Founder and CEO of Digital Royalty PRESS CLIPPINGS • Mashable Shaq’s Social Media Guru Shares Her Secrets • TechCrunch Boots to Asses-WWE Social Media Strategy Leaves Others In the Dust • ESPN Arizona’s big Twitter announcement • Harvard Business Review To Monetize Social Media, Humanize It • Fast Company UFC and Its Gang of 4.6 Million Facebook Friends Slams Sports Broadcasting • ESPN Amy Jo Martin blazes trails with Shaq • MSNBC It’s the Super Bowl – Let’s Get Social • Fast Company How Social Media Powerhouse Digital Royalty Helps Shaq Win Endorsement Deals • Sports Illustrated Twitter is Now a Permanent Part of the Sport Firmament • USA Today UFC’s Use of Social Media Expands Fan Base • Forbes 20 Best-Branded Women on Twitter • ESPN Sports Center All-Access: Behind Shaq’s Social Media Retirement Blitz • Mashable How Dana White Built a UFC Empire with Social Media • GQ Locked Out: Brand Identity Without Basketball • CNBC One-on-One with UFC’s Dana White • Vanity Fair America’s Tweethearts • CNBC Shaq’s Retirement Gives Big Boost To New Company • Mashable 5 Innovative Food Truck Social Media Marketing Campaigns • Sports Business Daily UFC Offers Bonuses For Fighters With Large Twitter Followings, Creative Tweets • USA Today UFC grabs attention of Facebook flock • The Rise To The Top How to Create An Awesome Social Media Stunt • Sports Business Daily Social media success requires more than just showing up • Mashable UFC Fighters To Get Bonuses For Tweeting • Sports Business Daily A True Bleacher Nation: Indians Unveil New Social Media Effort • TIME Love Me, Love My Brand • CNBC What Will The Sports Stadium Of The Future Look Like? • SLAM Online Social media makes the NBA the No. 1 most visible sports league • Chicago Sun-Times Teams make a digital play for loyal, tech-savvy fans • ClickZ MLB Teams And Cancer Research Hit Home Runs on Twitter • Sports Agent Blog The UFC Has Stranglehold on Social Media • Phoenix Business Journal Amy Jo Martin Enjoying Tweet Success • 3TV Phoenix Local Company Capitalizes on Social Networking Sites • Forbes 14 Power Women To Follow On Twitter • CNBC Most Influential Tweeters of 2009 • Phoenix Business Journal Tiger Woods Could Lose Endorsements, Needs to Show Sincerity • New York Times The Real O’Neal Puts His Cyber Foot Down • Newsweek Twitter, Unmasked • ESPN Silva stays quiet; White lays out plans • azcentral.com Suns Riding the Digital Wave • Fohla Online Twitter vira febre entre astros do esporte nos EUA • PR Week Sports Franchises Win Fans With Social Media • Bright Side of the Sun How I Became a True Suns Fan • Sports Business Daily Suns Incorporate Sponsors In New Interactive Web Site • Convince & Convert A Social Media Slam Dunk • azcentral.com Getting Inside Shaq’s Head • Public Relations Society of America (PRSA) PR Tactics and The Strategist Online • Mashable How a Tweet Lead to a Phone Call From Shaq • SheConomy A Guide to Women’s Marketing Discussing Twitter Trend • We Follow A User Powered Twitter Directory • ABC’s The Rise to the Top How to Become Social Media Royalty • The Sports Networker Professional Athlete Branding • The Arizona Republic 35 Entrepreneurs 35 & Younger • The Cuban Revolution Is the Sports Industry Dropping the Ball with Social Media? • 944 What’s New, Now and Next According to Local Trendsetters • SLAM Online Living In a Twitter World.