Volume 6, Issue 1 (XXIX) ISSN 2394 - 7780 January - March 2019 International Journal of Advance and Innovative Research (Conference Special) (Part – 3) Indian Academicians and Researchers Association www.iaraedu.com International Journal of Advance and Innovative Research Volume 6, Issue 1 ( XXIX ): January - March 2019 : Part - 3 Editor- In-Chief Dr. Tazyn Rahman Members of Editorial Advisory Board Mr. Nakibur Rahman Dr. Mukesh Saxena Ex. General Manager ( Project ) Pro Vice Chancellor, Bongaigoan Refinery, IOC Ltd, Assam University of Technology and Management, Shillong Dr. Alka Agarwal Dr. Archana A. Ghatule Director, Director, Mewar Institute of Management, Ghaziabad SKN Sinhgad Business School, Pandharpur Prof. (Dr.) Sudhansu Ranjan Mohapatra Prof. (Dr.) Monoj Kumar Chowdhury Dean, Faculty of Law, Professor, Department of Business Administration, Sambalpur University, Sambalpur Guahati University, Guwahati Dr. P. Malyadri Prof. (Dr.) Baljeet Singh Hothi Principal, Director & Professor, Government Degree College, Hyderabad Gitarattan International Business School, Delhi Prof.(Dr.) Shareef Hoque Prof. (Dr.) Badiuddin Ahmed Professor, Professor & Head, Department of Commerce, North South University, Bangladesh Maulana Azad Nationl Urdu University, Hyderabad Dr. Anindita Sharma Prof. (Dr.) Aftab Anwar Shaikh Dean & Associate Professor, Principal, Jaipuria School of Business, Indirapuram Poona College of Arts, Science and Commerce, Pune Prof.(Dr.) James Steve Prof. (Dr.) Jose Vargas Hernandez Professor, Research Professor, Fresno Pacific University, California, USA University of Guadalajara,Jalisco, México Prof.(Dr.) Chris Wilson Prof. (Dr.) P. Madhu Sudana Rao Professor, Professor, Curtin University, Singapore Mekelle University, Mekelle, Ethiopia Prof. (Dr.) Amer A. Taqa Prof. (Dr.) Himanshu Pandey Professor, DBS Department, Professor, Department of Mathematics and Statistics University of Mosul, Iraq Gorakhpur University, Gorakhpur Dr. Nurul Fadly Habidin Prof. (Dr.) Agbo Johnson Madaki Faculty of Management and Economics, Faculty, Faculty of Law, Universiti Pendidikan Sultan Idris, Malaysia Catholic University of Eastern Africa, Nairobi, Kenya Dr. Neetu Singh Prof. (Dr.) D. Durga Bhavani HOD, Department of Biotechnology, Professor, Mewar Institute, Vasundhara, Ghaziabad CVR College of Engineering, Hyderabad, Telangana Prof. (Dr.) Shashi Singhal Prof. (Dr.) Aradhna Yadav Professor, Professor, Amity University, Jaipur Krupanidhi School of Management, Bengaluru Prof. (Dr.) Alireza Heidari Prof.(Dr.) Robert Allen Professor, Faculty of Chemistry, Professor California South University, California, USA Carnegie Mellon University, Australia Prof. (Dr.) A. Mahadevan Prof. (Dr.) S. Nallusamy Professor Professor & Dean, S. G. School of Business Management, Salem Dr. M.G.R. Educational & Research Institute,Chennai Prof. (Dr.) Hemant Sharma Prof. (Dr.) Ravi Kumar Bommisetti Professor, Professor, Amity University, Haryana Amrita Sai Institute of Science & Technology, Paritala Dr. C. Shalini Kumar Dr. Syed Mehartaj Begum Principal, Professor, Vidhya Sagar Women’s College, Chengalpet Hamdard University, New Delhi Prof. (Dr.) Badar Alam Iqbal Dr. Darshana Narayanan Adjunct Professor, Head of Research, Monarch University, Switzerland Pymetrics, New York, USA Prof.(Dr.) D. Madan Mohan Dr. Rosemary Ekechukwu Professor, Associate Dean, Indur PG College of MBA, Bodhan, Nizamabad University of Port Harcourt, Nigeria Dr. Sandeep Kumar Sahratia Dr. P.V. Praveen Sundar Professor Director, Sreyas Institute of Engineering & Technology Shanmuga Industries Arts and Science College Dr. S. Balamurugan Dr. Manoj P. K. Director - Research & Development, Associate Professor, Mindnotix Technologies, Coimbatore Cochin University of Science and Technology Dr. Dhananjay Prabhakar Awasarikar Dr. Indu Santosh Associate Professor, Associate Professor, Suryadutta Institute, Pune Dr. C. V.Raman University, Chhattisgath Dr. Mohammad Younis Dr. Pranjal Sharma Associate Professor, Associate Professor, Department of Management King Abdullah University, Saudi Arabia Mile Stone Institute of Higher Management, Ghaziabad Dr. Kavita Gidwani Dr. Lalata K Pani Associate Professor, Reader, Chanakya Technical Campus, Jaipur Bhadrak Autonomous College, Bhadrak, Odisha Dr. Vijit Chaturvedi Dr. Pradeepta Kishore Sahoo Associate Professor, Associate Professor, Amity University, Noida B.S.A, Institute of Law, Faridabad Dr. Marwan Mustafa Shammot Dr. R. Navaneeth Krishnan Associate Professor, Associate Professor, King Saud University, Saudi Arabia Bharathiyan College of Engg & Tech, Puducherry Dr. Mahendra Daiya Dr. G. Valarmathi Associate Professor, Associate Professor, JIET Group of Institutions, Jodhpur Vidhya Sagar Women's College, Chengalpet Dr. Parbin Sultana Dr. M. I. Qadir Associate Professor, Assistant Professor, University of Science & Technology Meghalaya Bahauddin Zakariya University, Pakistan Dr. Kalpesh T. Patel Dr. Brijesh H. Joshi Principal (In-charge) Principal (In-charge) Shree G. N. Patel Commerce College, Nanikadi B. L. Parikh College of BBA, Palanpur Dr. Juhab Hussain Dr. Namita Dixit Assistant Professor, Associate Professor, King Abdulaziz University, Saudi Arabia ITS Institute of Management, Ghaziabad Dr. V. Tulasi Das Dr. Nidhi Agrawal Assistant Professor, Associate Professor, Acharya Nagarjuna University, Guntur, A.P. Institute of Technology & Science, Ghaziabad Dr. Urmila Yadav Dr. Ashutosh Pandey Assistant Professor, Assistant Professor, Sharda University, Greater Noida Lovely Professional University, Punjab Dr. M. Kanagarathinam Dr. Subha Ganguly Head, Department of Commerce Scientist (Food Microbiology) Nehru Arts and Science College, Coimbatore West Bengal University of A. & F Sciences, Kolkata Dr. V. Ananthaswamy Dr. R. Suresh Assistant Professor Assistant Professor, Department of Management The Madura College (Autonomous), Madurai Mahatma Gandhi University Dr. S. R. Boselin Prabhu Dr. V. Subba Reddy Assistant Professor, Assistant Professor, SVS College of Engineering, Coimbatore RGM Group of Institutions, Kadapa Dr. A. Anbu Dr. R. Jayanthi Assistant Professor, Assistant Professor, Achariya College of Education, Puducherry Vidhya Sagar Women's College, Chengalpattu Dr. C. Sankar Dr. Manisha Gupta Assistant Professor, Assistant Professor, VLB Janakiammal College of Arts and Science Jagannath International Management School Copyright @ 2019 Indian Academicians and Researchers Association, Guwahati All rights reserved. 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All disputes are subject to Guwahati jurisdiction only. International Journal of Advance and Innovative Research Volume 6, Issue 1 ( XXIX ) : January – March 2019 : Part - 3 CONTENTS Research Papers A STUDY ON IMPACT OF RURAL SCHOOL STUDENTS INTEREST IN SCIENCE, STUDY 1 – 4 HABITS AND SCHOOL ADJUSTMENT ON ACADEMIC ACHIEVEMENT IN SCIENCE Dr. Ashokkumar B. Surapur EFFECTS OF ADVERTISING ON CULTURE: AN EMPIRICAL STUDY MADE ON THE 5 – 8 MARKETING STRATEGY OF CADBURY CREATING IMPACT ON CULTURE IN THE URBAN SETUP OF INDIA Shreya Zilu Parab and Dr .P. Poddar CORPORATE SOCIAL RESPONSIBILTY: A CASE STUDY MADE ON TATA GROUPS, 9 – 11 MAHINDRA GROUPS, RELIANCE INDUSTRIES LIMITED AND INFOSYS Bhumika Sen and Priyadarshini Poddar GLOBALIZATION: A CASE STUDY ON COCA-COLA 12 – 16 Saakshi Borkar and Priyadarshini Poddar INCREASING EMPLOYEE ENGAGEMENT: THE ROLE OF TRANSFORMATIONAL 17 – 22 LEADERSHIP Dr. Vijetha S. Shetty and Gracy D’souza USE OF PLASTIC BAGS AND ITS IMPACT: A CASE STUDY MADE ON THE USE OF PLASTIC 23 – 25 BAGS IN THE AREAS OF NAVI MUMBAI Astha Rai and Priyadarshini Poddar BANKING IS NECESSARY-BANKS ARE NOT 26 – 30 Aravapalli Subhash and Dr. Mohd Asif Shah A COMPREHENSIVE STUDY ON MOBILE PHONES AND THEIR ILL EFFECTS ON HEALTH & 31 – 34 LIFESTYLE Aneesha Shaikh and Dr. Priyadarshini Poddar GLOBAL FISH MARKETING IN GOA- A GEOGRAPHICAL ANALYSIS 35 – 40 Dr. Dadapir M. Jakati ECONOMIC DEVELOPMENT AND ITS EFFECTS ON BUSINESS 41 – 44 Areesha Shaikh and Dr. Priyadarshini Poddar OBESITY AND SOCIO-ECONOMIC CONDITION OF PEOPLE IN GAJANAN MAHARAJ 45 – 51 COLONY OF KARVIR TEHSIL (KOLHAPUR): A STUDY OF MEDICAL GEOGRAPHY Maruti Hajare and Tanaya Hajare MEASURING THE EFFECTIVENESS OF TRAINING PROGRAMMES: A CRITICAL REVIEW 52 – 57 Dr Praveen Saxena THE ROLE OF PRESS DURING EMERGENCY IN THE CITY OF MUMBAI 58 – 61 Mithun M Pillai ANTIBACTERIAL ACTIVITY OF RIPEN AND UNRIPE SOUR ORANGE FRUIT PEEL EXTRACT 62 – 65 ON MDR STAPHYLOCOCCUS AUREUS ISOLATED FROM HUMAN SKIN R. N. Jadhav A CRITICAL STUDY OF FAKE NEWS AS THE NEW OPIUM FOR MASSES, WITH A SPECIAL 66 – 70 FOCUS ON ONLINE MEDIA Dr. Sangeeta Makkad A STUDY ON