Annual Report 2004-05

Annual Report 2004-05

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-ESSAGEFROMTHE%XECUTIVE$IRECTORAND'ENERAL-ANAGER 9OURSSINCERELY 2EVIEWOF/PERATIONSn4OURISM.EW3OUTH7ALES /PERATING%NVIRONMENT 0ERFORMANCE2EVIEW 4OURISM.EW3OUTH7ALES"OARD 2OBERT,!DBY -ESSAGEFROMTHE'ENERAL-ANAGER .373PORTAND2ECREATION $IRECTOR 'ENERAL 2EVIEWOF/PERATIONSn.373PORTAND2ECREATION /PERATING%NVIRONMENT 0ERFORMANCE2EVIEW 2EVIEWOF/PERATIONSn-AJOR%VENTSAND6ENUES 4HE-AJOR%VENTSAND6ENUES5NIT /PERATING%NVIRONMENT 0ERFORMANCE2EVIEW /RGANISATIONAL$EVELOPMENTn4HE$EPARTMENT &INANCIAL3TATEMENTS !PPENDIX 'LOSSARYAND)NDEX -ESSAGEFROMTHE-INISTER -ESSAGEFROMTHE-INISTERFOR4OURISMAND3PORTAND2ECREATION -INISTERFOR7OMEN -INISTER!SSISTINGTHE-INISTERFOR3TATE$EVELOPMENT )N THE$EPARTMENTOF4OURISM !NOTHERVERYSIGNIlCANTACHIEVEMENT .37AWARDTOENCOURAGEFAIRPLAYON 3PORTAND2ECREATIONCONTINUEDTOFOCUS WASTHEFACILITATIVEROLEPLAYEDBY4OURISM ANDOFFTHElELD4HISAWARD TOGETHER ONTHREEKEYAREAS THEPROMOTIONAND .EW3OUTH7ALESINHELPINGTOSECURE WITHARANGEOFRELATEDINITIATIVES MARKETINGOF3YDNEYAND.EW3OUTH THE%MIRATESECO 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7ORLD-ASTERS'AMESFOR3YDNEYAND FORTHEYEAR4HE*OHNNY7ARREN&OOTBALL LIKE3YDNEY THISYEAR4OURISM.EW3OUTH THE'AMESWILLBEDELIVEREDTHROUGH &OUNDATIONWASALSOESTABLISHED3ADLY 7ALESDEVELOPEDANDLAUNCHEDTHEMOST MARKETINGANDORGANISATIONALSUPPORT *OHNNY7ARRENPASSEDAWAYBEFORETHE COMPREHENSIVEADVERTISINGCAMPAIGNTO BYTHE$EPARTMENTTOTHE3YDNEY7ORLD &OUNDATIONSWUNGINTOACTIONBUTHIS PROMOTEREGIONALTOURISMIN.EW3OUTH -ASTERS'AMES/RGANISING#OMMITTEE INSPIRATIONALACHIEVEMENTSFORTHEWORLD 7ALESUNDERTHETITLEOF.EW3OUTH7ALES 37-'/# GAMEOFFOOTBALLIN!USTRALIAAREABEACON n4HERESNOPLACELIKEIT FORTHEDEVELOPMENTOFTHE&OUNDATION 4HE$EPARTMENTHASALSOBEEN ANDFORALLYOUNGFOOTBALLERS 4HISINNOVATIVECAMPAIGNWASDEVELOPED SUCCESSFULINGAININGOTHERMAJOREVENTS INCLOSEASSOCIATIONWITHREGIONALTOURISM SUCHASTHE%DINBURGH-ILITARY4ATTOO )AGAINWISHTOCONGRATULATEALLSTAFFON BODIES)THIGHLIGHTSTHEEIGHTNEW THE#RICKET3UPER3ERIES4EST-ATCH THEOUTSTANDINGRECORDOFACHIEVEMENT CAMPAIGNZONESDEVELOPEDBY4OURISM THE!USTRALIANROUNDOFTHE!'RAND IN )LOOKFORWARDTOTHENEXT .EW3OUTH7ALESANDTARGETSDIFFERENT 0RIXOF.ATIONSAND INSUPPORTINGTHE TWELVEMONTHSWHENWEWILLBEWORKING MARKETSEGMENTSATDIFFERENTTIMESOFTHE #ATHOLIC!RCHDIOCESEOF3YDNEY 7ORLD WITHOURPARTNERSANDTHECOMMUNITYTO YEARFORMAXIMUMIMPACT4HERESPONSE 9OUTH$AYIN THELARGESTYOUTH DEVELOPANDIMPLEMENTMANYNEWAND TOTHECAMPAIGNHASBEENOUTSTANDING EVENTINTHEWORLD4HEWINNINGOFTHESE INNOVATIVEPROGRAMSINTOURISMANDSPORT ANDITISHELPINGTOENSURETHELONGTERM VERYSIGNIlCANTEVENTSREINFORCESTHE ANDRECREATION SUSTAINABILITYOFREGIONALTOURISMINTHE EFFECTIVENESSOFTHE'OVERNMENTSMAJOR FACEOFINCREASINGCOMPETITIONFROMOTHER EVENTSSTRATEGYANDENSURESTHAT3YDNEY STATESANDTHEIMPACTOFTHEDROUGHT AND.EW3OUTH7ALESCONTINUESREAPTHE ANDRISINGPETROLPRICESONDOMESTIC ECONOMICBENElTSOFHOSTINGINTERNATIONAL TRAVELPATTERNS SCALEEVENTS 3ANDRA.ORI-0 .373PORTAND2ECREATIONPROGRAMS -INISTERFOR4OURISMAND3PORT HAVECONTINUEDTOFOCUSONSTRENGTHENING AND2ECREATION COMMUNITIESTHROUGHSPORTAND -INISTERFOR7OMEN RECREATIONASTOOLSFORCOMMUNITY -INISTER!SSISTINGTHE-INISTER CHANGE4HISYEAR)INSTITUTEDTHElRST FOR3TATE$EVELOPMENT 0 /VERVIEW SERVICESANDCORPORATEGOVERNANCE FUNCTIONSOFTHEFORMERAGENCIESHAVE BEENCOMBINED WHICHWILLENABLETHE #ORPORATE3ERVICES$IVISIONTOPROVIDE SUPPORTFORTHEDIFFERENTNEEDSOFITS MAINCLIENTS 4OURISM.EW3OUTH7ALES .373PORTAND2ECREATION THE-AJOR %VENTSAND6ENUES5NITAND#ENTENNIAL 0ARKLANDSASWELLASTHE3YDNEY7ORLD -ASTERS'AMES/RGANISING#OMMITTEE 7HAT7E$O 4OURISM.EW3OUTH7ALESSEEKSTO ENHANCETHEECONOMICCONTRIBUTIONTO .EW3OUTH7ALES PROMOTINGTHE3TATE ASAPREMIERTOURISTDESTINATIONAND EXPERIENCE ANDSUPPORTINGINDUSTRYTO INCREASEITSEFFECTIVENESS4OURISM.EW 3OUTH7ALESWORKSCLOSELYWITHINDUSTRY THROUGHMARKETINGPARTNERSHIPSAND TOURISMPLANNING 4HROUGH.373PORTAND2ECREATION THE$EPARTMENTCONTRIBUTESTOTHE HEALTHANDSOCIALWELLBEINGOFTHE COMMUNITYBYPROMOTINGAMOREACTIVE LIFESTYLE.373PORTAND2ECREATION WORKSWITHINDUSTRYANDCOMMUNITIESTO MAXIMISEOPPORTUNITIESFORPARTICIPATION INSPORTANDPHYSICALACTIVITYASWELLAS SUPPORTINGTHEGROWTHANDSUSTAINABILITY 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ANDSEVERALOTHERSPORTANDRECREATION 4OURISM.EW3OUTH7ALES VENUE4RUSTSIN.EW3OUTH7ALES4HE 6ISION 3YDNEY7ORLD-ASTERS'AMES 4OURISM.EW3OUTH7ALESWILLBEGLOBALLY 3YDNEY3UMMER!DVERTISING#AMPAIGN /RGANISING#OMMITTEEHASBEEN RECOGNISEDFORSHAPINGANDPROMOTING ESTABLISHEDANDWILLALSOBESERVICEDBY 'RACE#OOPER *UNIOR$ISABILITY'AMES UNFORGETTABLE.37DESTINATIONSAND 7ARRINGAH!QUATIC#ENTRE THE$EPARTMENT EXPERIENCE ,AUNCHOF6IRGIN!TLANTICSlRST,ONDONTO $URING THENEWORGANISATION -ISSION 3YDNEYmIGHT HASCONTINUEDTOGAINEFlCIENCIESAS 4OPROMOTEANDSUPPORTTHE %DINBURGH-ILITARY4ATTOO ARESULTOFTHEMERGER4HECORPORATE DEVELOPMENTOF.37DESTINATIONS 00 .373PORTAND2ECREATION 4OURISM.EW3OUTH7ALES 4HE0LANALSOINCLUDESKEYACTIONS INRELATIONTOAHIGHPERFORMING 4OURISM.EW3OUTH7ALESDRAFT 6ISION MANAGEMENTANDWORKFORCETOSUPPORT 3TRATEGIC0LANEXPRESSESlVEKEY !COMMUNITYUSINGSPORTANDRECREATION SERVICEDELIVERY OBJECTIVESCOVERINGMARKETING LEVERAGING TOIMPROVEITSWELLBEINGnMOREPEOPLE PUBLICANDPRIVATEPARTNERSHIPSTO MOREACTIVE MOREOFTEN )N .373PORTAND2ECREATION ACHIEVETOURISMGROWTHANDDESTINATION WILLDEVELOPANEW#ORPORATE0LANTHAT -ISSION MANAGEMENT ANDASSISTINGINDUSTRY REmECTSITSNEWOPERATINGSTRUCTURE .373PORTAND2ECREATIONCREATES EFFECTIVENESS4HEOBJECTIVESALSOCOVER OPPORTUNITIESANDFACILITATESACTIVE THECULTURENEEDEDTOACHIEVERESULTS INVOLVEMENTSOTHATPEOPLEBENElTFROM ANDRECOGNITIONOFTHEIMPORTANCE -AJOR%VENTSAND6ENUES PARTICIPATINGINSPORT RECREATIONAND OFDEMONSTRATINGTHEORGANISATIONS 4HE-AJOR%VENTSAND6ENUES5NIT PHYSICALACTIVITY EFFECTIVENESS4HEOBJECTIVESARETO SUPPORTSTHE.37-AJOR%VENTS "OARDANDWORKSTOTHEFOLLOWING -AJOR%VENTSAND6ENUES sBUILDANDCONVERTAWARENESSOF KEYRESULTAREAS 6ISION .37DESTINATIONSINTARGETMARKETS sATTRACTMEGAANDHALLMARKEVENTS 3UPPORTTHE.37-AJOR%VENTS"OARD sDEVELOPPRIVATEANDPUBLIC THATCANPROVIDESUBSTANTIALECONOMIC TOACHIEVEASUBSTANTIALECONOMIC SECTORPARTNERSHIPSTOGROW ANDOTHERBENElTSFOR3YDNEYAND IMPACTFOR3YDNEYAND.EW3OUTH7ALES ANDMANAGETOURISM .EW3OUTH7ALESONAMEDIUM THROUGHTHEACQUISITIONOFMAJOREVENTS 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