December 2003 WORLDWIDE SATELLITE MAGAZINE Back to Contents 2 TABLE OF Click on the title to go CONTENTS DECEMBER 2003 directly to the story COVER STORY FEATURES CASE STUDY 11/ Markets Emerging 14/The Emerging Market 18/ European HDTV: 22/ The “Right Match”: Around the World For HDTV in North Will it Fly? Introducing DBS to the America Philippines By Howard Greenfield By Dan Freyer By Chris Forrester By Thomas van der Heyden . Opportunities abound HDTV is one of the Europe will launch Introducing DBS in a in various markets hottest new products in its first HDTV “developing country” is not worldwide. From Afrtica North America. Channel January an easy task. But with the to China, Howard 1, 2004, but will it right strategy, it can work. Greenfield examines the meet with long- prospects in these hot term success? markets. VIEWPOINT EXECUTIVE REGULAR SPOTLIGHT DEPARTMENTS 3 / Note from the Editor 4 / Calendar of Events 5/ Featured Event: ISCe 2004 25/Emerging Markets 28/ Interview with 8/ Industry News From Global Trends New Skies’ CEO 10/ Executive Moves Dan Goldberg By Bruce Elbert 31/ Market Intelligence: Latin America (presented by the Global VSAT Forum) Industry consultant SatMagazine EMEA 32/ Advertisers’ Index Bruce Elbert outline what Editor, Chris Forrester markets are emerging spoke to New Skies’ from recent global CEO Dan Goldberg on trends. various issues on the global satellite market and New Skies’ future direction. November 2003 SATMAGAZINE.COM Back to Contents 3 NOTE FROM THE EDITOR Published monthly by Satnews Publishers New Markets are Emerging 800 Siesta Way, Sonoma, CA 95476 USA All Over Phone (707) 939-9306 Fax (707) 939-9235 E-mail: [email protected] Website: www.satmagazine.com ollowing our very successful issue on New EDITORIAL F Satellite Applications last month, which generated a lot of response from our readers, Silvano Payne we now present an issue on “Emerging Publisher Markets.” This issue features a deeper look at one of the technologies highlighted last month-- Virgil Labrador Managing Editor HDTV. Dan Freyer writes about the diffusion and Editor, The Americas of HDTV in North America and our EMEA editor Chris Forrester looks into the prospects of HDTV in Europe, which is Chris Forrester launching their first HD channel on New Year’s day, 2004. Editor, Europe, Middle East and Africa We also have comprehensive insights on various markets such Stuart P. Browne as Africa, China, the Middle East in our cover story written by Editor, Asia-Pacific Howard Greenfield as well as a very positive look into the Latin American market (a market some are too quick to write off) by Contributing Writers: the Global VSAT Forum. As usual, industry veteran Bruce Elbert gives us his insights on the impact of global trends on John Puetz, Bruce Elbert emerging markets, whcich gives us the big picture. And for a Dan Freyer, Howard Greenfield specific case study we have an experience in introducing DBS The Americas in a developing country written by Thomas van der Heyden. Peter Marshall, Roger Stanyard Europe Although we can’t possible cover every emerging market in one issue, one thing that is very apparent is that there are many Baden Woodford energing markets--and the signs are very good that the industry Africa is slowly but steadily recovering. Advertising Sales: It should be a very good 2004. Jill Durfee ([email protected]) Joyce Schneider ([email protected]) Satnews Publishers is the leading provider of information on the worldwide satellite industry. Fore more informa- tion, go to www.satnews.com. Copyright © 2003 Satnews Publishers All rights reserved. November 2003 SATMAGAZINE.COM Back to Contents 4 CALENDAR OF EVENTS DECEMBER 2003 December 2-5 Anaheim, California The Western Show Contact: c/o Dobson & Associates, Ltd. Phone: (202) 463-7905 Fax: (202) 467-6944 Email: [email protected] Web: http://www.broadbandplus.org/ JANUARY 2004 January 11-14 Honolulu, Hawaii PTC 2004 Tel: +1-808-941-3789 ext. 120 Fax: +1-808-944.4874 E-mail: [email protected] Web: www.ptc.org January 18-20 Las Vegas, NV NATPE Tel: +1-310-453-4440 Fax: +1-310-453-5258 E-mail: [email protected] Web: www.natpe.org FEBRUARY 2004 February 10-13 Moscow, Russia Cable, Satellite, TV & Radio Broadcasting, Broadband (CSTB) Project Manager - Anastasia Kasatkina Exhibition manager - Victoria Senukhina phone. +7-95 7377479 fax +1-95 1455133 E-mail: [email protected] Web: http://www.cstb.ru February 17-19 Johannesberg, South Afirica Satcom Africa 2004 Alwyn Peacock, Telemarketing Manager Tel: +27 11 463 2802 Fax: +27 11 463 6000 E-mail: [email protected] http://www.satcomafrica.com Mark Your Calendar for ISCe 2004: June 1-4, Long Beach, CA, USA (Note new dates) ISCe is the premier annual conference and expo highlighting dual- use satellite-based services, applications and innovative technologies for the commercial, civil and military sectors. Key program highlights for ISCe 2004 include: Satellite Users Forum, Defense and Security Forum, Global Navigation Forum, Satellite Communications Forum, Satellite Entertainment/DBS Forum, U.S.-Asia Satellite Business Roundtable, GPS educational seminars and the Space Career Program. For more information, please visit www.isce.com or contact Gina Lerma of Hannover Fairs USA, Inc. at (310) 410-9191 or [email protected]. December 2003 SATMAGAZINE.COM Back to Contents 5 FEATURED EVENT ISCe 2004: Strong Signals on the Horizon Long Beach, California June 1-4, 2004 Now going on its third year, ISCe 2004 in Long Beach ,California is a must-attend event that features leading industry executives and decision makers in a three-day conference and expo from June 1-4, 2004. Organized by Hannover Fairs, USA, one of the leading event organizers in the world, ISCe has carved a niche as the premier annual conference and expo highlighting dual-use satellite-based services, applications and innovative technologies for the commercial, civil and military sectors. ISCe addresses the challenges for the satellite industry and presents the opportunities that are on the horizon. The key business sectors, “One of the new sessions at ISCe which ISCe will focus on includes: 2004 that will receive a lot of --Broadband for Enterprise Broadband; broadcasting/DBS; attention from those in the industry Solutions: Two-Way Broadband communications; homeland and will be our Galileo presentation, national security; global navagation which will bring participants up to --VSAT Networks for the SOHO, satellite systems, among others. speed on the most recent project SME’s and others! developments and outline business “ISCe 2004 will highlight satellite- opportunities for non-European --Use of Commercial Satellites for based services, applications and Union companies,” added Paredes. the Government and Military technologies for the commercial, “This session will give our civil and military sectors, as well as attendees an excellent insight into --Satellite Services for the Retail, key topics including defense and the various business opportunities Transportation and Energy Sectors security, communications, that Galileo will offer and how to go navigation and broadcasting/DBS,” about pursuing them.” --Satellite Entertainment / DBS said Art Paredes, vice president and general manager of West Coast Some of the conference topics --Global Navigation Satellite operations for Hannover Fairs USA. include: Systems “Attendees will be able to network and meet with satellite providers, --Galileo Opportunities for U.S. --Enabling Technologies for Port users and potential customers from Providers Security, Law Enforcement and the commercial and military markets Disaster Relief under one roof.” --Future Concepts of MILSATCOM December 2003 SATMAGAZINE.COM Back to Contents 6 FEATURED EVENT ISCe is targetting a very broad base One of the unique features of ISCe Previous participants who availed of attendees from providers of is it’s Matchmaking program. For a of this program gained access to satellite services to end-users. token fee, organizers will arrange key contacts that generated new Only on its second try, the 2003 on-site meetings between potential business after the show. event attracted 1,047 registered business partners at the show. participants from 28 countries and 51 exhibitors—a significant number considering the recent downturn in in the satellite industry. “While the 40% increase in registered participants from the inaugural ISCe in 2002 is important, the most encouraging attendee numbers from our 2003 surveys is that 86% of them stated that the conference program and content was superb,” said Joachim Schafer, president of Hannover Fairs USA. “This figure will give us great word- of-mouth exposure, which combined with our conventional marketing campaigns and value-added initiatives, should continue the growth trend of high-caliber attendance at ISCe 2004.” Indeed ISCe is more than just a conference and expo—it presents various opportunities for networking and business development such as: --Special “Galileo Opportunities for U.S. Providers” program --Pre-conference training seminars and workshops --One-on-one interviews with industry leaders --Matchmaking program --ISCe 2004 Awards Dinner --U.S.-Asia Business Roundtable December 2003 SATMAGAZINE.COM Back to Contents 7 FEATURED EVENT “The key differentiator between ISCe and other industry shows is its location and the extremely high- ISCe 2003 Demographics quality of speakers. California is home to three NASA facilities, several of the world’s largest satellite manufacturers and launch providers,