Mastercard ® Brand Mark Branding requirements for Canada Version 1.0 / March 2017 Mastercard Brand Mark: Branding requirements for Canada March 2017 2 Table of contents Top five things you need to know 3 If after reading the branding requirements you still haven’t found the answer to your Brand Mark query, please contact us in one of two ways. configurations and versions 4 Acceptance Mark Email the Brand Manager configurations and versions 5 [email protected] Color specifications 6 Mastercard Brand Hotline Minimum sizes and free space 7 1-914-249-1326 Using the Mastercard name in text 8 Using with other marks 9 Card artwork 10 Use in merchant advertising 11 Use at physical merchant locations 12 Use at digital merchant locations 13 Use in digital applications 14 Use on ATMs 15 Use on contactless devices 16 Common mistakes 17 ©2017 Mastercard. All rights reserved. Mastercard®, Maestro®, and Cirrus® are registered trademarks, and the circles design is a trademark of Mastercard International Incorporated. Mastercard Brand Mark: Branding requirements for Canada March 2017 3 Top five things you need to know General requirements Brand Mark 1. There are multiple configurations and versions of the Mark. Use the correct one for your needs. See configurations Symbol Logotype and versions. Registered trademarks are available in English or French. 2. Always surround the Mark with Minimum sufficient free space, based on “x”, which free space is equal to the width of the “m” in the x x x x “mastercard” Logotype. See free space specifications x 1/2x x x 3. Always reproduce the Mark at a size that is clear and legible (depending on screen / print resolution). Get minimum Minimum size size specifications 4. Always provide sufficient contrast with the background against which Screen: 45 pixels Screen: 24 pixels Screen: 34 pixels the Mark appears. Print: 16.8mm Print: 8.9mm Print: 16.2mm 5. When referencing Mastercard® in text, use an uppercase “M” and lowercase Background “c”, with no space between “Master” contrast and “card”. See using the Mastercard name in text Sufficient contrast Insufficient contrast ©2017 Mastercard. All rights reserved. Mastercard Brand Mark: Branding requirements for Canada March 2017 4 Brand Mark configurations and versions The Mastercard® Brand Mark is used by Horizontal Brand Mark Mastercard, its issuers, acquirers, and co-brand partners to market and promote Mastercard products and programs. Full-color positive The Mark is available in horizontal and vertical configurations. There are full-color, grayscale, and solid versions of each configuration. Registered trademarks are Grayscale positive available in English or French. Choose the one that best fits your application. Note: The ™ and / or ® trademark symbols (or their local law equivalents of MC and MD) must Solid positive Reverse be used. They should remain at the relative size provided in the authorized artwork files and be scaled proportionally with the Vertical Mark even though their legibility may be Brand Mark compromised when the Mark is at very small sizes or reproduced in certain media. The symbols should not be enlarged independently to increase legibility. Positive Reverse Acceptance Mark Full-color ©2017 Mastercard. All rights reserved. Mastercard Brand Mark: Branding requirements for Canada March 2017 5 Acceptance Mark configurations and versions Mastercard standard Acceptance Mark r se W use The Mastercard Acceptance Mark is used by Mastercard, its issuers, acquirers, accepting Mastrcrd str merchants, and co-brand partners to signify Acceptance acceptance (such as on door decals, card rs terminals, ATMs, or merchant websites). Mastercard debit / débit and Mastercard credit & debit / crédit & Mastrcr débit debit Two alternate Acceptance Marks are Acceptanc rs available for merchants who want to underscore the specific products they accept: “debit” or “credit & debit”. These marks are available in English and French. Mastrcrd débit Acceptanc rs Mastrcrd r t Acceptanc rs Mastrcrd rédi it Acceptanc rs ote Te and or trademar smos or teir oa a equiaents must e used Tey soud remain at te reatie sie roided in te autoried artor fies and e saed roortiona it te ar even toug teir egiiity ma e omromised en te ar is at very sma sies or rerodued in ertain media Te smos soud not e enarged indeendent to inrease egiiity. ©2017 Mastercard. All rights reserved. Mastercard Brand Mark: Branding requirements for Canada March 2017 6 Color specifications Mastercard Brand Mark Full-color Trademark symbols Brand Mark Mastercard Yellow (PANTONE, RGB) The Mastercard® Brand Mark is available Black (CMYK Positive) in full-color, grayscale, and solid versions, White (CMYK Reverse) for both positive and reverse treatments. Mastercard Red Mastercard Orange Mastercard Yellow Black Full-color is required on card fronts and on RGB: 235/0/27 RGB: 255/95/0 RGB: 247/158/27 RGB: 0/0/0 Registered trademark symbols screen, and is preferred in print and on card HEX: EB001B HEX: FF5F00 HEX: F79E1B HEX: 000000 Black (Positive) backs. When technical limitations prohibit CMYK: 0/100/98/3 CMYK: 0/75/100/0 CMYK: 0/44/100/0 CMYK: 100K White (Reverse) the use of full-color (except on cards), use PANTONE*: 2035 C PANTONE: 165 C PANTONE: 1375 C PANTONE: Black C the grayscale or solid version. These color specifications apply to both the horizontal Acceptance and vertical configurations. Mark Trademark symbol In Canada, artwork is available with trademark Mastercard Yellow (PANTONE, RGB) symbols in English or French. The trademark White (CMYK) symbol (™ or MC ) next to the yellow circle should White be reproduced in Mastercard Yellow in RGB and RGB: 255/255/255 HEX: FFFFFF PANTONE. In CMYK the trademark symbol CMYK: 0K (™ or MC ) should be black for the positive Mark or white for the reverse Mark. The registered trademark symbol (® or MD) to the right of the word “mastercard” should be black for the Grayscale Brand Mark positive Mark or white for the reverse Mark. The solid version may appear in black, white, or any single color as long as there is sufficient Mastercard Mastercard Mastercard Black contrast between the background color and Dark Gray Medium Gray Light Gray CMYK: 100K the Mark. CMYK: 75K CMYK: 52K CMYK: 28K (or white when reversed) Mastercard Acceptance Mark The Mastercard Acceptance Mark must be Solid reproduced in full-color only. The trademark Brand Mark symbol (™ or MC ) next to the yellow circle should be reproduced in Mastercard Yellow in RGB and PANTONE. In CMYK the trademark Black, white, or 100% color symbol (™ or MC ) should be white. The registered trademark symbol (® or MD) to the right of the word “mastercard” should be white. * The color values shown here have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standard. Consult correct PANTONE Color Publications for accurate color. PANTONE ® is the property of Pantone, Inc. ©2017 Mastercard. All rights reserved. Mastercard Brand Mark: Branding requirements for Canada March 2017 7 Minimum sizes and free space To ensure the greatest legibility of the orotl r r Mastercard® Marks, follow the minimum size x x and free space specifications (size may depend on screen / print resolution). x 1/2x Fr e Sr l r e Vrticl r r x x x x Fr e Sr l r Minimu e Acceptance r size Sr l Sr l r r ©2017 Mastercard. All rights reserved. Mastercard Brand Mark: Branding requirements for Canada March 2017 8 Using the Mastercard name in text Lettercase Trademark attribution notice When referencing the Mastercard® name in When the Mastercard name in text and / text, use an uppercase “M” and lowercase “c” or Mark is used, the following trademark Mastercard with no space between “Master” and “card”. attribution notice (in a very small type The name should not appear with a capital size) should be included once in the “C”. The Mastercard name should appear in communication: “Mastercard is a the same font as the surrounding text. registered trademark, and the circles MasterCard design is a trademark of Mastercard Registered trademark symbol (® or MD) International Incorporated.” In the first or most prominent text use of Mastercard on a page or screen (after use, Note: On digital communications and if any, in a headline), the ® or MD symbol is small-size marketing communications, Master card required. In subsequent use on that page or the above trademark attribution notice is screen, the ® or MD symbol may be omitted. not required. Read-through Translations Master-card The Mark may be used as a read-through The Mastercard name must appear in English in a headline, but may not be used as a only. The Mastercard name must not be read-through in the body of a communication. translated into other languages nor appear When used in text, it should be set in the in another alphabet except for specific same typeface as the surrounding text. authorized versions in Chinese (translation) Cartamaestra and Arabic (transliteration). Parity In communications that promote more Apply now Apply now than one payment brand, the Mastercard Get the Mastercard Get the name and / or Mark must be presented with that's right for you. No that's right for you. No prominence and frequency equal to that of all card is more accepted card is more accepted other payment brand names and / or marks. around the world. around the world. ©2017 Mastercard. All rights reserved. Mastercard Brand Mark: Branding requirements for Canada March 2017 9 Using with other marks The Mastercard® Brand Mark and Acceptance Size parity with other marks Mark must be displayed at size, color, and frequency with all comparable product marks, Other Other brand with Mastercard preferably in the brand first position. Note: All point of interaction (POI) locations that accept Mastercard must display the Acceptance Mark(s) at parity with all other Other Other acceptance marks / symbols / logos also brand brand displayed (with the exception of Mastercard POI locations in the U.S., where a specific regional Standard that permits otherwise exists.