FOR IMMEDIATE RELEASE Contact: Sara Kimball Brondell Inc. (888) 542-3355 [email protected] Brondell Returns to CES to Show-Off Award Winning Hi-Tech Toilet Seats Gold Winner: 2011 Product of the Year Award from Electronic House Magazine Received at CES 2011 San Francisco, CA – January 10, 2012 The Next Must Have Gadget: Like your smartphone or tablet computer, the Swash line of electronic bidet toilet seats packs a big punch in a small package, and one that is used every single day. Last year Brondell was awarded the 2011 Product of the Year Award from Electronic House Magazine presented at CES. This year Brondell returns to the show to exhibit their award winning hi-tech toilet seats. “With the release of the $6,400 Kohler Numi this past year much attention has been paid to hi-tech toileting,” says Steven Scheer, Brondell’s President, “but with a prohibitive price tag, many consumers have been unable to experience this new trend in bathroom technology. The Swash line of advanced bidet toilet seats provides the mass market with the opportunity to take part in this bathroom revolution.” Like so many other electronics (think smartphones, flat panel T.V.s & gaming) Japan has been an early adopter of the bidet toilet seat as well. According to the Cabinet Office of Japan, as of 2009, penetration of the bidet toilet seat in Japan was 72%. This is comparable to personal computers at 75% and digital cameras at 72%. Even tech novices in Japan are bidet toilet seat savvy. Here in North America, penetration has begun to show a spark of the explosive growth that is possible. In the United States alone, there are 220 million residential toilets. A 1% penetration rate equates to a potential $1 billion market. This would be the size of next year’s projected Social Gaming industry. Think of Brondell as the next Zynga. That’s what caught the imagination of founders Dave Samuel (co-founder of Freestyle Capital, Spinner.com and Crackle.com) and Scott Pinizzotto (former Product Engineer with Sony in Japan) as well as investor Mark Cuban (owner of the Dallas Mavericks, founder of Broadcast.com and consummate entrepreneur). Offering cutting edge technology, the Swash 1000 is equipped with a super thermal conductivity ceramic instant water heater for endless warm water, a 4-way valve system enabling both spray pressure and width adjustability, silver oxide Nano particle treatment system allowing sterilization of the wash nozzles, an activated charcoal catalyst wall that deodorizes, aeration spray that introduces bubbles to the water stream creating a gentler and more effective cleanse as well as an energy efficient eco-mode that cuts down on energy consumption. Features also include intuitive wireless remote control, dual stainless steel nozzles, heated seat, warm air dryer, positionable nozzles, oscillating cleanse (massage), and slow close lid and seat. Safety features include a skin conductivity sensor, triple short-circuit cut-off, BPA molding that ensures an airtight seal and bimetallic temperature sensors. To learn more about Brondell and their entire product line, please visit www.brondell.com. Brondell products can be found online with major retailers including HomeDepot,com, Lowes.com, Amazon.com, Build.com, Overstock.com, and coming soon to Newegg.com. About Brondell Based in San Francisco, California, Brondell is a privately held company that develops innovative, quality bathroom products. Brondell currently sells the Swash line of advanced bidet toilet seats, the Breeza line of deodorizing and heated seats, and the FreshSpa bidet toilet attachment. All products reflect Brondell's commitment to quality design with an environmentally conscious focus. The company’s offerings deliver comfort and cleanliness to young and old alike, setting a new standard for luxury and personal hygiene in the bathroom. ### .