PRESS RELEASE Paris, 3 February 2021 DS 4: REFINEMENT ENGINEERED DS Automobiles continues its growth. After DS 7 CROSSBACK, DS 3 CROSSBACK and DS 9, DS 4 is the fourth model in the range and introduces a new generation of avant-garde design. In a Premium C segment that’s still just as strategically important, DS 4 is innovative with a unique shape, available in three versions: DS 4, DS 4 CROSS and DS 4 PERFORMANCE LINE. DS 4 stands out with its charismatic design driven by unmatched expertise and advanced technology. A profitable brand with market share growing around the world, despite an unprecedented health situation, DS Automobiles is accelerating its development with DS 4. Built on a reliable base with unique and world-renowned expertise in the field of electrification, the new Premium C offering is employing refinement and the latest in engineering to win new fans. “DS 4 was conceived to redefine the outline of the Premium C segment. It’s aimed at customers attracted by two body shapes: the new aspirational Coupé-SUV and the traditional compact hatchback. At every stage of its design, the idea of appealing to these two segments drove our decisions.” Marion David – Product Director, DS Automobiles DS PRESS DEPARTMENT – 2-10 BOULEVARD DE L’EUROPE – 78 300 POISSY (FRANCE) [email protected] –http://int-media.dsautomobiles.com Charismatic design paves the way for AERO SPORT LOUNGE DS 4 has remarkable proportions. With a benchmark width of 1.83 metres and large 720-millimetre wheels (alloys up to 20 inches), for a compact length of 4.40 metres and a roof height of 1.47 metres, the dimensions appear impressive with a memorably imposing presence. “Even before drawing the first pencil line, we worked for two years with our engineers shaping the technical platform. When we began the creative process, the room for manoeuvre we had in devising a new concept was incredible. Inspired by the DS AERO SPORT LOUNGE concept, the silhouette is unique in the segment with proportions that have never been seen before. The outline is athletic, very muscular, compact and sits on very large wheels. It’s turned out to be aerodynamic, efficient and charismatic all at once.” Thierry Metroz – Design Director, DS Automobiles The front is characterised by a new light signature. The very slim projector headlamps feature the DS MATRIX LED VISION system that combines matrix and directional lighting. They are complemented by Daytime Running Lights made up of two lines of LEDs on either side (98 LEDs in total). The DS WINGS link the headlamps to the grille. Depending on the version, this is made up of two parts with diamond tip motifs, in graduated sizes, that stand out in a three-dimensional grille. Above it, the long bonnet gives movement to make the silhouette appear dynamic. The profile combines fluidity and sharp lines. The flush fitting door handles go with sculpted surfaces on the sides. The ratio of the bodywork to the large diameter wheels (including a 20-inch offering with aero inserts) comes from the DS AERO SPORT LOUNGE concept, displaying an imposing and unique presence. At the rear, the roof stretches down very low on a steeply sloping rear window with an enamel screen print, an exterior demonstration of a recognised expertise. The silhouette is as stylish as it is aerodynamically efficient. The rear wings reveal a healthy muscular appearance with curves and sharp edges on the bodywork emphasising the C pillar, which has a gloss black finish branded with an inset DS Automobiles badge. A new generation light signature features at the back with the laser embossed scale effect. DS 4 can be transformed within the same silhouette. With DS 4 the core of the range, elegance is the dominating factor thanks to a design with special bumpers, subtle chrome touches and a roof in contrasting black that gives an imposing, athletic stance. DS 4 CROSS plays on the visual perception of an SUV with a treatment to the lower part of the bumper emphasised by special protection and matt black paint. The gloss black upper parts to the side window frames, gloss black grille, distinctive alloy wheels, roof bars and a roof the same colour as the bodywork finishes it off. As an exclusive option, DS 4 CROSS gets Advanced Traction Control for improved grip with sand, snow and mud modes and Hill Assist Descent Control. More dynamic, DS 4 PERFORMANCE LINE has an exterior trimmed in black with a Black Pack (DS WINGS, strip between the rear lights, grille and side window frames) and distinctive black alloy wheels as well as an exclusive interior. Purity and fluidity of interior design, “hand-made” upholstery DS 4 has a digital interior, seamless and ergonomic with each part integrated intuitively as much for function as form. This fluidity is driven by innovations that aim to create complete calm within DS 4. The art of travel is demonstrated with a new control lay out, grouped in three zones of interface to simplify the experience. Clous de Paris guilloche, inspired by fine watchmaking, picks out and emphasises the following features: DS PRESS DEPARTMENT – 2-10 BOULEVARD DE L’EUROPE – 78 300 POISSY (FRANCE) [email protected] –http://int-media.dsautomobiles.com - The sabre on the dashboard brings together the controls for the air conditioning and DS AIR: invisible airvent. - The electric window switches line up with the side vents built into the doors. - The combination of DS SMART TOUCH, a 5-inch touchscreen linked to the DS IRIS SYSTEM, and DS E-TOGGLE, a compact control for the automatic gearbox, positioned on the centre console. DS AIR: invisible airvent is an innovative ventilation system with very compact central vents high up and fitted with blades that can’t be seen. A blast of air separated by a cone ensures it can be directed perfectly both high and low. The whole system works like classic ventilation with optimum efficiency. With its vertical compactness, it has an understated and integrated appearance which has enabled the design of the dashboard to be structured in a way that’s free flowing and uncluttered. The interior of DS 4 has been conceived with two merged zones: a contact zone for comfort and an interactive zone for the different interfaces. The two-tone treatment for the window controls has been designed to improve cognitive recognition. Through its materials, with different types of leather, Alcantara®, forged carbon, wood and new upholstery techniques, the interior of DS 4 blends refinement with technology. A new trim gives an innovative meaning to well-being. Particular attention has been paid to the cooled and massaging seats’ shape. The concept is inspired by a shell, creating a new comfort zone made up of a single part, curved and without a break. New upholstery covers this with high density foam to achieve a level of exceptional comfort. The stretched seat and the shell shape give unprecedented depth for an innovative design. In a two-tone interior, the seats in Pebble Grey grain leather are joined by clear elements, smooth to the touch for comfort zones, supported by grain leather and Clous de Paris guilloche. On the upper part where the interactive zone is, the trim is adorned with Brown Ash wood and very high-quality Criollo Brown Nappa leather. Symbolic of the best expertise from DS Automobiles, the OPERA interior, made up of seats with the watchstrap upholstery in Criollo Brown Nappa leather, sports an advanced design. Trim in Brown Ash wood and large areas in Criollo Brown Nappa leather complete this luxury setting. In this interior, the master upholsterers went even further to incorporate French expertise: hidden seams, where each stitch stops on a full hide, highlight the quality of the leather on the door panels. It is one of numerous “hand-made” procedures inside, such as the choice of Brown Ash wood for the trim, or the upholstery of the leather clad steering wheels. The PERFORMANCE LINE version accentuates DS 4’s dynamism. Wide swathes of Alcantara® cover the dashboard, the doors and the whole centre console. The high-density foam seats have Basalt plaited cloth and Alcantara® finished with embroidery and special gold and Carmin stitching. The steering wheel is adorned with a single piece of forged carbon on the lower section. The feeling of harmony inside is emphasised by ambient lighting that can be personalised, indirectly intended to accentuate the side features and contribute to the overall sense of calm. Acoustic ambience is provided by a combination of the 690-Watt FOCAL ELECTRA sound system with 14 speakers plus acoustic side glass (front and rear), another first in the segment. An air purification system actively protects the cockpit with sensors for PM2.5 particles inside and exterior pollution detection. The management of air coming into the car is optimised by the addition of a filtration system that can purify the air inside in just a few minutes. The quality of the air is recorded and displayed on the central screen. DS PRESS DEPARTMENT – 2-10 BOULEVARD DE L’EUROPE – 78 300 POISSY (FRANCE) [email protected] –http://int-media.dsautomobiles.com Augmented technology Based on a significant evolution of the EMP2 platform with 70% new or exclusive parts, DS 4 is offering plug-in hybrid technology from its launch (225 horsepower and more than 50 kilometres of range in zero emissions mode on the combined WLTP cycle). A new generation infotainment system, driver assistance systems yet to be seen in the Premium C segment and an innovative information projection system make DS 4 stand out.