Volume 32 Number 417 How do Iowa farmers obtain and use Article 1 market news? November 1954 How do Iowa farmers obtain and use market news? J. Parry Dodds Iowa State College K. R. Marvin Iowa State College Follow this and additional works at: http://lib.dr.iastate.edu/researchbulletin Part of the Agriculture Commons, and the Journalism Studies Commons Recommended Citation Dodds, J. Parry and Marvin, K. R. (1954) "How do Iowa farmers obtain and use market news?," Research Bulletin (Iowa Agriculture and Home Economics Experiment Station): Vol. 32 : No. 417 , Article 1. Available at: http://lib.dr.iastate.edu/researchbulletin/vol32/iss417/1 This Article is brought to you for free and open access by the Iowa Agricultural and Home Economics Experiment Station Publications at Iowa State University Digital Repository. It has been accepted for inclusion in Research Bulletin (Iowa Agriculture and Home Economics Experiment Station) by an authorized editor of Iowa State University Digital Repository. For more information, please contact [email protected]. How Do Iowa Farm'ers Obtain and Us'e Market News? by J. Parry Dodds and K. R. Mar.vin Department of Technical Journalism AGRICULTURAL EXPERIMENT STATION, IOWA STATE COLLEGE RESEARCH BULLETIN 417 NOVEMBER. 1954 AMES. IOWA CONTENTS Summary ...................................................................................................................................... 124 Nature of study........................................................................................................................ 124 How farmers selling hogs used market news ................................................................ 124 How farmers selling cattle used market news ................................................................ 124 How farmers selling corn and soybeans used market news ........................................ 125 How farmers selling cream or whole milk and eggs used market news .................. 125 Kinds of market news reports preferred.......................................................................... 125 Farmers' suggestions for changing market news ............................................................ 126 Outlook information .......................................................................................................... 126 Conclusions .............................................................................................................................. 126 Radio broadcasters ............................................................................................................ 126 Newspaper editors .............................................................................................................. 126 Farm product buyers .......................................................................................................... 126 Introduction .................................................................................................................................. 127 The purpose of this study...................................................................................................... 127 The investigation .................................................................................................................. 127 Acknowledgements ................................................................................................................ 128 Use of market news in marketing Iowa farm products...................................................... 128 Hogs .......................................................................................................................................... 128 Media farmers used............................................................................................................ 128 Radio .................................................................................................................................. 129 Broadcasting stations named.................................................................................... 129 Station coverage .......................................................................................................~130 Programs listened to ................ :................................................................................. 131 Times farmers listened .............................................................................................. 131 Information used in three important marketing decisions ................................ 131 Were market terms understood? ............. :................................................................ 133 Daily newspapers ............................................................................................................ 133 Farmers getting market news by both radio and newspapers and those listening to radio only............................................................................................ 133 Telephone .......................................................................................................................... 133 Other media ...................................................................................................................... 134 Marketing practices of hog sellers.................................................................................. 134 Weight classes of hogs sold .......................................................................................... 134 Trading channels through which farmers sold hogs ................................................ 135 Market points farmers paid attention to.................................................................. 135 Cattle ........................................................................................................................................ 136 Media farmers used .......................................................................... ~................................. 136 Radio .................................................................................................................................. 136 Broadcasting stations and programs named ........................................................ 137 Times farmers listened.............................................................................................. 137 Did others get cattle market news for farmers who sold cattle 1.................... 137 Information used in three important marketing decisions................................ 137 Were market terms understood? ........................................................................ :..... 137 Newspapers ...................................................................................................................... 139 Telephone .......................................................................................................................... 139 Other media ...................................................................................................................... 139 Marketing practices of cattle sellers .............................................................................. 140 Marketing channels used by farmers in selling cattle............................................ 140 Market points farmers paid attention to.................................................................. 140 Grain: corn and soybeans...................................................................................................... 141 Media farmers used............................................................................................................ 141 Radio .................................................................................................................................. 141 Programs grain sellers listened to.......................................................................... 142 Times grain market news programs were broadcast.......................................... 142 Did others get market news for farmers who sold grain? .............................. 142 Information used in two important grain marketing decisions ........................ 142 Newspapers ...................................................................................................................... 143 Telephone .......................................................................................................................... 143 Other media ...................................................................................................................... 144 Marketing practices of farmers selling corn and ·soybeans........................................ 144 Market points farmers paid attention to .................................................................. 144 Cream, whole milk and eggs................................................................................................ 145 Media farmers used ............................................................................................................ 145 Radio .................................................................................................................................. 145 122 Market points farmers selling cream or whole milk and eggs paid atten- tion to ...................................................................................................................... 145 Did others get cream and egg market news for farmers who sold cream, whole milk or eggs? .............................................................................................. 145 Newspapers