VADIO- N. Y. radio, TV listings NEW SHOWS NEW STARS Lucille Ball SPECIAL FALL ISSUE ** ny .> - Bert Parks Art Linkletter Margaret Draper CITING STORIES ON: Claudia Morgan ig Arthur Godfrey n Allison • Ruth Lyons k Benny • Bob Crosby Red Skelton 25* . Exciting Perfiime Offer! 20 VIALS OF PRECIOUS PERFUMES IX YOUR "TREASURES IX PERFUME" PACKET prru Zlours for only %J\J\ plus Modess box-tab ZjU&V WlU^lUB. Here's your chance to try 10 of the world's finest perfumes ever created — in your "Treasures in Perfume" packet. Each perfume was created bv a leading perfumer, has a retail value of up to $50 an ounce. Yet you can sample their magic— discover the fragrance that's just right for you — for only 50^-! This offer is limited. Mail your coupon now. you get. Jjews what Two via i s each of 10 pre cious perfumes! Corday's "Fame". Lentheric's "Repartee". ~ -u> Angelique's "Black Satin". Le Galion's "Sortilege". Anjou's "Devastating". Bourjois' "Evening in Paris". Renoir's "Futur". Lanier's "Folie de o © # * © % ® * «9®*©&$e»©9'* Minuit". Roger & Gallet's "Fleurs © Personal Products Corp., Box 1650 d'Amour". Blanchard's "Jealousy." New York 46, New York Please send me ( ) "Treasures in Perfume" / packet (s). Here's whatyou do Bu)iy a package I am enclosing one perforated box-tab from a pack- in cash, of luxurious Modess (blissfully soft, won- age of Modess; and 5(W ( ) ( ) money order for each packet. derfully safe — and so smooth-fitting, too!). Tear off the perforated box-tab; mail it with coupon, plus 50^ in cash Name or monev order. This offer expires December 31, 1952. » (Please Print) Address This offer good in U.S.A. only. It is void in any stale or lo- ® cality where prohibited or otherwise restricted. Tax included. # City. State. Please allow 3 weeks tor delivery. q USTERIHE STOPS HAD BREATH TOUR TIMES BETTER... FOUR TIMES BETTER THAN CHLOROPHYLL FOUR TIMES BETTER THAN TOOTH PASTE Stops bad breath up to three —four times longer Listerine Antiseptic was recently tested by a famous independent research laboratory against three leading chlorophyll products and two leading tooth pastes. Listerine averaged at least four times more effective in stopping breath odors than any of the products tested. By actual test, Listerine stopped bad breath up to three to four times longer than any of the chlorophyll or tooth paste products! No chlorophyll kills odor bacteria like this . instantly The reason why Listerine gets these better results is perfectly simple. While bad breath is sometimes sys- temic, by far the most common cause is oral fermen- tation of food particles caused by bacteria. Listerine stops bad breath instantly . because it kills odor bacteria instantly. It kills millions of bacteria way back on throat surfaces as well as on tooth and mouth surfaces . protects you on these three areas where so much bad breath originates. No chlorophyll, no tooth paste offers clinical proof like this of killing bacteria that cause bad breath. So why experiment with unproven products? Get Listerine Antiseptic! It offers clinical proof . four times better than chlorophyll, four times better than tooth paste. Use the extra-careful Precaution against Bad Breath . LISTERINE ANTISEPTIC OCTOBER, 1952 RADIO-TV MIRROR VOL. 38, NO. 5 Brushing Teeth Right After Eating with COLGATE DENTAL CREAM Contents STOPS Keystone Edition BAD BREATH Ann Daggett Higginbotham, Editor Jack Zasorin, Art Director Editorial Staff: Teresa Buxton, Betty Freedman, Helen Bolstad (Chicago) AND Art Staff: Frances Maly, Joan Clarke STOPS DECAY Fred R. Sammis, Editor-in-Chief BEST! people on the air Colgate's Instantly Stops Bad Breath What's New from Coast to Coast by Jill Warren 4 In 7 Out of 10 Cases Ten Years of Suspense 6 Hollywood Screen Test (Mary Staver, contest winner) 10 That Originate in the Mouth ! Invest in the Next Four Years by Pauline Frederick 18 What's Spinning? by Chris Wilson 22 Hey, Red ! (Skelton ) 26 COLGATE Laughter for a Lifetime (Jack Benny) by Maxine Arnold 40 DENTAL CREAM Secret of a Joyous Life by Art Linkletter 41 #*i I Danced My Way to Happiness (Arthur Murray Party) by Ida Geffin 42 y < MAKES 3^ Big Sister— The Story of a Woman's Courage 44 YOUR MOUTH FEEL The Song That Touched Bing's Heart (Bing Crosby ) ....by Joan Maxwell 48 No Room for Fear (Fran Carlon) by Marie Haller 49 CLEANER LONGER! Front Page Farrell 50 Fran Allison —The Woman Who Sees With Her Heart by Helen Bolstad 52 It cleans your breath while it cleans your Bert Parks— Every Day's a Holiday .—by Gregory Merwin 53 teeth! Brushing teeth right after eating with Search for Tomorrow 54 Colgate Dental Cream gives you a clean, fresh Claudia Morgan's Found Her Right to Happiness by Gladys Hall 56 mouth all day long! Scientific tests prove in Garry Moore—UNfunny Man by Martin Cohen 58 7 out of 10 cases, Colgate's instantly stops bad Margaret Draper—Stubborn Lassie by Joe Jensen 59 breath that originates in the mouth. No other I Believe in Silver Linings by Ethel Owen 60 toothpaste has proved so completely it stops Who's Who in Radio-TV— Luigi and Friends 62 bad breath. No other cleans teeth more effec- I'm a Very Lucky Girl (Bob Crosby's daughter) by Cathy Crosby 64 tively, yet so safely! Can a Child Be Disciplined With Love? (Hilltop House) 66 Amos 'n' Andy in Search of Themselves by Mary Temple 68 Marriage Is for Eternity (Young Dr. Malone) by Mary Browne Horton 92 features in full color Radio-TV Top Show Round-Up 28 The House That Grew a Little (Ruth Lyons) by Joan Nelson 32 Red-Headed Wonder Woman (Lucille Ball) by Betty Mills 34 Arthur Godfrey, King by Frances Kish 36 Yes, the best way is the Colgate way! In your local station fact, brushing teeth with Colgate Dental Cream right after eating is the most thor- oughly proved and accepted home method of At Home with Joan (WCBS) 8 oral hygiene known today. The Colgate way Mac of All Trades (WIP) ZZZZ 12 stopped more decay for more people than ever Live, Love, and Laugh (WCOP) jg before reported in dentifrice history! Yes, to Sweet Potato Man (WTOP) ZZZZZZ 21 help stop bad breath and tooth decay at the same time, the best way is the Colgate way! inside radio and TV Daytime Diary 24 Inside Radio (program listings) 75 TV Program Highlights 77 PUBLISHED MONTHLY by Maciadden Publications. Inc., New MANUSCRIPTS, DRAWINGS AND PHOTOGRAPHS should ij York, N. Y. accompamed by addressed envelope and Fet5.-r!, postage C a 5 EXECUTIVE, ADVERTISING AND EDITORIAL OFFICES at bl PUb"Sher Cann0t re - 205 East 42nd Street, New York, N. Y. Editorial Branch BJJ..Sle ?o?^ S-ffiSfr?"- " ^ Offices: 321 South Beverly Drive, Beverly Hills, Calif., and 221 North La Salle Street, Chicago, 111. Harold A. Wise, President; David N. l.aux. Fred It. Sammis and Sol Himmel- Manheimcn'' President; Douglas Lockhart: man, Vice Presidents: Meyer Dworkin, Secretary and Treas- Vice President in Re-entered urer. Advertising Offices also Chicago and San Francisco. as Second Class Matter, Oct. 5, 1951. at the Post Office at New York, SUBSCRIPTION RATES: $2.50 one year, U. S. and N. Y., under the Act of March i Posses- Authorized as sions, Canada s.'l.uo per year. S5.00 per year for all other 1879. Second Class mall, P.O. DcpL, Ottawa countries. Ont., Canada, Convright 1952 by Maefadden Publications, Iuc All rights reserved under International Copyright Convention. CHANGE OF ADDRESS: 6 weeks' notice essential. When pos- All rights reserved under Pan-American Copyright Conven- sible, please furnish stencil impression address from PURE, WHITE, SAFE COLGATE'S a re- tion. Todos derechos reservados segun l.a Convencion Pau- cent issue. Address changes can be made only if you send us Americana de Propiedad I.iteraria y Artistlca. Title your old as well as your new address. Write tradenit.ru to Radio-TV registered in U. S. Patent Office. Printed In U. S. A. bv Art WILL STAIN Mirror. 205 East 42nd Street, New York 17, N. Y. Color Printing Co. NOT OR DISCOLOR! Member of The TRUE STORY Women's Group Only a PLAYTEX® Girdle ADELE SIMPSON, world-famous designer, says: "Fashion features a slimmer figure for fall—accents it with supple, slender lines— a trim curve from waist to hips. You can create this figure for yourself—with the Playtex Fab-Lined Girdle/" Smooth latex, with cloud-soft fabric next to your skin, molds you—holds you so comfortably— gives you boundless freedom. And the 4 new Adjust-All garters quickly adjust to a perfect fit . help save stockings. Without a seam, stitch or bone, Playtex is invisible under sleekest clothes, washes in seconds, dries in a flash. Playtex . known everywhere as the girdle in the Ask to see all three: Playtex Fab-Lined, Pink-Ice and Living® Girdles—from $3.50 at department stores and specialty shops. Inv FAB-LINED Fabric-Next-to-Your-Skin With 4 New *Adjust-All Garters International Latex Corp'n. PLAYTEX PARK . Dover, Del. ©1952 Playtex Ltd., Montreal, Canada 'U.S.A. and Foreign Patents Pending What's New FROM COAST TO COAST 0foo £ ff/i«r tvofl«' £ Sammy Kaye really knows his rhythms: He's just published his third book of verse—the first two sold like hot discs! New finer MUM By JILL WARREN stops odor longer! long negotiations, Dinah Shore was conceived Barber, who will be NOW CONTAINS AMAZING NEW After by Red signed a fabulous five-year contract on hand again this year as co-ordinator of INGREDIENT M-3 TO PROTECT UNDERARMS with NBC which will guarantee her the three-hour broadcast.