NBCUNIVERSAL TO PROVIDE UNPRECEDENTED COVERAGE OF 2012 LONDON OLYMPICS Record 5,535 Hours across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, Two Specialty Channels & 3D NBC to Broadcast 272.5 Hours, Most-Ever for an Olympic Broadcast Network NEW YORK – May 23, 2012 – NBCUniversal will provide 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. It was also announced today that NBC will broadcast 272.5 hours of coverage, the most ever for an Olympic broadcast network, largely attributable to an increase in daytime coverage. “We are only able to provide this level of coverage to U.S. viewers because of the unmatched array of NBCUniversal assets,” said Mark Lazarus, Chairman, NBC Sports Group. “Whether on television or online, on broadcast or cable, in English or in Spanish, NBCUniversal has the London Olympics covered, providing the American viewer with more choices than ever to watch the Games.” Following are highlights of NBCUniversal’s coverage of the 2012 London Olympics (some of the following information has been previously announced): • NBCUniversal is presenting its 13th Olympic Games and seventh consecutive, both the most by any U.S. media company. ABC is second with 10 and four (twice), respectively. o London will be NBCUniversal’s seventh consecutive Summer Games, having presented each one since Seoul in 1988. • The 5,535 hours of Olympic coverage are the most ever and surpass Beijing’s coverage (3,600 hours) by nearly 2,000 hours. o The 5,535 hours more than double the total amount of coverage of every Summer Games combined prior to Beijing (2,562 hours from 1960 Rome on CBS to 2004 Athens on NBC). o The 5,535 hours are the equivalent of 231 days of coverage. o NBCUniversal will average 291 hours of coverage per day over London’s 19 days (including two days of soccer competition prior to the Opening Ceremony). • The networks of NBCU will provide coverage of all 32 sports and all 302 medal competitions. • NBC will broadcast 272.5 hours of London Olympic coverage over 17 days, the most extensive coverage ever provided by an Olympic broadcast network, and nearly 50 hours more than the 225 hours for Beijing in 2008. o Daytime coverage has increased significantly for London. Coverage will begin on most weekdays at 10 a.m. ET/PT, immediately following NBC News’ TODAY, which is originating from London. o On weekends, NBC’s daytime coverage will begin as early as 5 a.m. ET/PT. • NBC Sports Network will serve as the home to U.S. team sports, with 292.5 hours of total coverage from 2012 London Olympics this summer, including 257.5 hours of original programming – an average of more than 14 hours per day – the most-ever for an Olympic cable network. • MSNBC will carry 155.5 hours of a wide variety of long-form Olympic programming over 19 days. • CNBC will serve as the home of Olympic boxing this summer, including the debut of women’s boxing. The channel will televise 73 hours of boxing coverage over 16 days -- from elimination bouts to the men’s and women’s finals. • Bravo will act as the home of Olympic tennis this summer, televising 56 hours of long- form tennis coverage from July 28-August 3. • NBCOlympics.com will live stream every event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals. o NBCOlympics.com will live stream NBCU cable channels NBC Sports Network, MSNBC, CNBC and Bravo, which will only be available to authenticated cable, satellite or telco customers. o Two apps – one focused on live streaming, one on short-form highlights, schedules, results, columns, and more – will be available for mobile and tablet users. The vast majority of content will only be available to authenticated cable, satellite or telco customers. • NBCUniversal announced the most extensive Spanish-language Olympic coverage in the company’s history, offering more than 173 hours of the upcoming London 2012 Olympics on Telemundo, “The U.S. Home of the Olympic Games in Spanish.” o The 173 hours of Spanish-language coverage by Telemundo nearly equals the total coverage broadcast by NBC for the 1996 Atlanta Olympics (176.5). • Specialty channels for basketball and soccer are available to cable, satellite and telco providers, and will total 770 hours of coverage. • Panasonic Corporation of North America and the NBC Sports Group announced in January that they will partner to make the London 2012 Olympic Games available in 3D to all U.S. distributors who carry Olympic coverage on cable, satellite and telco -- nearly 100 percent of the multichannel industry. o The effort will produce 242 hours of coverage and mark the first time that the Olympic Games will be distributed in the U.S. in 3D. NBC NBC will broadcast 272.5 hours of London Olympic coverage over 17 days this summer, the most extensive coverage ever provided by an Olympic broadcast network, and nearly 50 hours more than the 225 hours for Beijing in 2008. Swimming -- including Michael Phelps’ quest to become the most decorated Olympian ever -- track and field, gymnastics, diving, and beach volleyball, among other sports, will serve as the centerpieces of NBC’s coverage, which begins with the Opening Ceremony at 7:30 p.m. ET/PT on Friday, July 27. Olympic coverage on NBC will again be divided into three day parts: daytime, primetime and late night. NBC’s primetime program, featuring the traditional, award-winning Olympic storytelling coverage that viewers have come to expect, will air 8-11:30 p.m. or Midnight ET/PT on most nights. Daytime coverage has increased significantly for London. Coverage will begin on most weekdays at 10 a.m. ET/PT, immediately following TODAY, which is originating from London. On weekends, NBC’s daytime coverage will begin as early as 5 a.m. ET/PT. A one-hour late night show will begin 30 minutes after the conclusion of the primetime program. Primetime will be replayed following the late-night show. It was announced in April that Bob Costas, a 22-time Emmy Award-winning broadcaster, returns as the primetime host for NBC’s coverage. For Costas, London marks his 10th Olympic broadcast assignment and his ninth as the primetime host (Barcelona 1992, Atlanta 1996, Sydney 2000, Salt Lake City, 2002, Athens 2004, Torino 2006, Beijing 2008, Vancouver 2010). Al Michaels, who hosted daytime coverage at the Vancouver Olympic Winter Games, and Dan Patrick, making his Olympic hosting debut, will host NBC’s weekday and weekend daytime coverage, and Mary Carillo will once again host the NBC late night show. Additionally, top TV broadcaster Ryan Seacrest, tennis legend John McEnroe, famed gymnastics coach Bela Karolyi, and Carillo, broadcasting her 11th Olympic Games, will serve as Olympic correspondents during primetime coverage on NBC. The majority of the following information about NBC Sports Network, MSNBC, CNBC, Bravo, NBCOlympics.com and Telemundo, has been previously announced: NBC SPORTS NETWORK NBC Sports Network will serve as the home to U.S. team sports, with 292.5 hours of total coverage from 2012 London Olympics this summer, including 257.5 hours of original programming – an average of more than 14 hours per day – the most-ever for an Olympic cable network. Coverage will begin on Wednesday, July 25, at 11:30 a.m. ET, two days before the Opening Ceremony, when Team USA takes on France in women’s soccer, live from Hampden Park in Glasgow, Scotland. NBC Sports Network coverage, originating from Olympic Park in London, will air up to 20 medal rounds and 22 Olympic sports, including Team USA basketball, women’s soccer and field hockey. NBC Sports Network, distributed in nearly 80 million homes – an increase of three million homes in the last year – will also carry soccer qualifying on Thursday, July 26. There will be no coverage on July 27 as there are no events scheduled on the same day as the Opening Ceremony. Coverage will conclude on NBC Sports Network on Sunday, August 12, the final day of competition. On most days, coverage will air from 4 a.m. – 8 p.m. ET, which covers the live Olympic day in London. MSNBC MSNBC, NBCUniversal’s 24/7 cable news channel that is fully distributed in roughly 100 million homes, will carry 155.5 hours of a wide variety of long-form Olympic programming over 19 days. The channel will air up to 18 medal rounds and 20 Olympic sports, from badminton to basketball to soccer to wrestling. NBCUniversal’s 2012 London Olympic coverage begins on MSNBC on Wednesday, July 25 – two days before the Opening Ceremony -- when Great Britain faces New Zealand in women’s soccer, the first official competition of the Games, live from Millennium Stadium in Cardiff, Wales. Coverage begins at 10:30 a.m. ET/7:30 a.m. PT. The channel will also carry soccer qualifying on Thursday, July 26, but there will be no coverage on July 27 as there are no events scheduled on the same day as the Opening Ceremony. Coverage will conclude on MSNBC on August 12, the final day of competition. On most weekdays, coverage will air from 9 a.m. – 6 p.m. ET. There will be longer programming windows on Saturdays and Sundays. Longtime Golf Channel commentator Kelly Tilghman will serve as MSNBC’s Olympic host, with London being her first-ever Olympic assignment.