Consumer Insights January-June 2020 2020 so far Through these unprecedented six months, STV has served not only as a vital source of news and information for the people of Scotland, but also as a source of entertainment and companionship. This book highlights STV’s impact during the first half of the year across Broadcast, Digital and Productions. The Masked Singer, STV Contents Van der Valk, STV 2 2020 so far 21 Digital 22 YoY overview Top programmes 4 Half-year Higlights 23 Genre profiles 5 Profiles Streams by platforms 6 STV micro regions 24 Streams by device 7 TV Platforms 25 STV Player developments 26 Acquisitions 8 Broadcast 9 Reach Audience growth 27 STV Productions 10 All time 28 Shows 11 Lockdown numbers 29 Commissions 12 Peak time 13 Top 15 30 Coming up 14 Daytime 31 Glossary 15 SVoD TV set usage 16 Hitting the headlines 17 STV News reach 19 Scotland Tonight Digital News 20 All major news programmes Half-year highlights January February March April May June STV Productions secures their largest The STV Player launches on Apple TV STV News at Six temporarily changes to The STV Player successfully secures The second series of STV Productions’ Two dramas from STV Productions are ever order: four new series of Antiques devices, bringing live channels, on- a single pan-Scotland news programme new deals with five content partners, Inside Central Station airs on the BBC shortlisted for BAFTAs: Elizabeth is Road Trip and two new series of demand content and STV Player+ covering all regions, due to lockdown. bringing in 270 hours of new content Scotland channel and again it is one of Missing nominated in the Single Drama Celebrity Antiques Road Trip. features to another new platform. and two new live streaming channels. the best watched series on the channel category, Glenda Jackson in the Leading STV launches its Local Lifeline initiative, this year. Actress category and The Victim The Masked Singer launches, making STV and Really commission STV benefitting over 100 local businesses Take The High Road, celebrating its nominated for Best Mini-series. it the most successful entertainment Productions to produce Clear Out Cash and charities impacted by the Covid-19 40th anniversary, restarts from its first Annie Lennox, KT Tunstall and Amy launch on the channel since 2013, In, with 10x one-hour episodes to pandemic by providing free on-air and episode on the STV Player. Macdonald perform in aid of the Channel 5 commissions a four-part with an average audience of 568k. broadcast on Really and 8x half-hour online advertising. STV Children’s Appeal Emergency 60 minute factual series from STV episodes for STV. The Scottish Children’s Lottery donates Coronavirus Campaign. Productions about the Royal family Scotland Tonight moves into a Scotland Tonight on the 26th features £205k of emergency funding to and their often troubled relationship new regular peak time slot on White House Farm becomes the most a Covid-19 Q&A with the First Minister. vulnerable families affected by Covid-19. In Conversation with Bernard with the British press. Thursday nights. watched drama ever on the STV Player, With an average of 435k viewers and a Ponsonby, a new series exclusively with 1.3 million streams. 25% share, this was the most watched STV’s all-time viewing in April was higher produced for the STV Player, STV News (North) wins an RTS award More free sport comes to the STV Player episode in the show’s history. than any previous month in the past launches online. for best News programme. This is the in the form of EDGEsport, the fastest STV is the first commercial broadcaster 8 years. third year in a row that STV News has growing global action sports channel. to launch a restart feature, known as The average Scot is spending 6 hours won the award. ‘green button,’ on Freeview Standard and 11 minutes in front of the TV set a Beat The Chasers – a brand new peak STV Productions acquires a minority and High Definition channels. day during the first week of lockdown. time spin-off of The Chase – attracts an Andrea Gibb wins RTS award for best equity stake in drama producer audience of 497k. This made it the most writer for Elizabeth is Missing. Two Cities Television, enhancing its popular game show across all channels. reputation as a leading producer of drama. Profile Ant and Dec’s Saturday Night Takeaway, STV STV STV Player STV News Facebook Male 38% 43% 29% Female 62% 57% 71% ABC1 35% 50% – C2DE 65% 50% – 16-34 8% 29% 27% 35-54 31% 36% 43% 55+ 61% 35% 30% BARB Jan-Jun 2020; STV Database Jan-Jun 2020; Facebook Analytics Jul 2020 STV micro regions Shetland Viewing by STV channel 43% 55% 2% SD HD +1 STV Aberdeen Advertising by micro region Glasgow SD HD +1 Edinburgh SD HD +1 Freeview Freeview Glasgow Glasgow Virgin Virgin Glasgow STV West STV Dundee Sky n/a Sky n/a Freesat Aberdeen n/a Freesat Glasgow n/a Macro 4,170,000 Dundee SD HD +1 Aberdeen SD HD +1 Central 3,097,000 Freeview Glasgow Aberdeen Freeview Glasgow Feed shows local advertising West 2,093,000 Virgin Aberdeen Virgin n/a n/a n/a Feed shows local advertising East 1,005,000 STV East from a different region n/a North 1,073,000 Sky Sky n/a Aberdeen 719,000 Freesat Glasgow n/a Freesat Glasgow n/a Dundee 353,000 BARB, Jul 2020, adults Source: BARB Jan-Jun 2020, individuals TV platforms White House Farm, STV TV platform on main TV set in household Freeview Sky Virgin Freesat BT TV Scotland 39% 35% 17% 3% 2% UK 37% 33% 15% 4% 2% Source: BARB Establishment Survey Q1 2020 STV viewing is at an 8 year high and Britain’s Got Talent, STV we continue to be Scotland’s top TV channel in peak time. Broadcast Reach Audience growth Daily: 38% Weekly: 67% Monthly: 82% Average audience change YoY for key demographics Individuals Men Women ABC1 C2DE Under 44s Over 44s All time 12% 16% 9% 9% 14% -3% 15% 1.5m 2.7m 3.3m Daytime 25% 26% 23% 22% 26% 14% 26% Peak time 4% 9% 0% 1% 5% -13% 7% 12% growth in audience across all time is highest we have seen since records began. Source: BARB Jan-Jun 2020, adults, 09:30-29:59 Source: BARB Jan-Jun2020, all time (09:30-24:00), daytime (09:30-17:59), peak time (18:00-22:30) 100K 150K 200K 250K 300K 350K 400K 450K 500K Average audience Average channels. commercial allother is headandshouldersabove theday audienceacross STV’s average All time Source: Put source here source Put Source: 50K 0 0930 - 0959 1000 - 1029 1030 - 1059 1100 - 1129 1130 - 1159 1200 - 1229 1230 - 1259 1300 - 1329 1330 - 1359 1400 - 1429 Channel 5 Channel 4 STV H12019 STV H12020 1430 - 1459 1500 - 1529 1530 - 1559 1600 - 1629 1630 - 1659 1700 - 1729 1730 - 1759 1800 - 1829 1830 - 1859 Source: BARBJan-Jun2019, Jan-Jun2020,individuals Source: 1900 - 1929 1930 - 1959 2000 - 2029 2030 - 2059 2100 - 2129 2130 - 2159 2200 - 2229 2230 - 2259 2300 - 2329 2330 - 2359 2400 - 2429 Flesh and Blood, STV Lockdown numbers Quiz, STV The first phase of lockdown was Live streaming on the STV Player announced live on STV News at Six by increased by 81% and if watching Nicola Sturgeon on March 20th 2020. live was not your cup of tea, there 90% 3 are 100 box sets available to binge. of Scots watch new episodes of STV underwent huge schedule changes STV in first 100 STV’s soaps still during lockdown as 100% of drama During the difficult lockdown period, STV days of lockdown being broadcast production and live sport stopped. helped Scottish charities and businesses each week 94% of STV staff began working by launching a £1million Local Lifeline fromhome and 14 members of the initiative and distributing £1.5million Transmission team kept the channel from the STV Children’s Appeal. on air remotely from their homes. 52% 0 increase in daytime goals scored Schedule changes included two bespoke average audience in Euro 2020* government advert breaks, created in across the week STV News at Six and Scotland Tonight. The News at Six programme was watched by an average of over 500k each night. Not only did the average Scot spend 6 hours 11 mins infront of their TV sets during the first week of lockdown but the STV Player also saw a surge in viewing. Source: BARB Jan-Jun 2020, Adobe Analytics Jan-Jun 2020, Freewheel Jan-Jun 2020. *Euro 2020 has been Daytime across weeks 12-22, Mon-Fri, 0930-2400, STV News at Six weeks 12-22 rescheduled for 2021 Peak time Average audience Viewing share % No other channel in Scotland delivers a The gap between STV and BBC1 is STV continues to punch above its higher peak time audience than STV. growing and is the largest it has been weight, outperforming the ITV Network STV’s peak time audience has grown by in the last ten years. for viewing share. 4% YoY. STV’s peak time share is +2.2 points on ITV Network’s share across the UK. This 353k share differential is the highest it has 328k been in 18 years. STV’s all time & peak time share gains are higher than any other ITV region. STV Network Diff v Net 101k 97k 64k Jan-Jun 2019 21.1 20.4 0.7 39k 35k 32k 26k Jan-Jun 2020 21.4 19.3 2.2 22k 21k 19k 19k 18k 16k YoY 0.3 -1.1 STV BBC1 BBC2 Ch4 Ch5 ITV3 ITV2 BBC E4 CBS Film4 BBC More4 Drama ITV4 Scotland Reality News Source: BARB, Jan-Jun 2020, peak time (18:00-22:30), individuals Source: BARB Jan-Jun 2019, Jan-Jun 2020, share is STV & STV HD (excl.