DataMine AD METER Who’s Spending What Where BIG SPENDERS MOST-SEEN TV ADS Brands ranked by the greatest increase in TV spend Brands ranked by total TV ad impressions from July 10-16. from July 10-17. 1. Toyota 1. GEICO Spend Increase: 369% TV Ad Impressions: 887.5M Est. TV Spend: $8.3M Est. TV Spend: $17.3M Spend Within Industry: 10% Attention Score: 96.87 Top Networks: NBC, ABC, CBS Top Show: 2017 MLB All-Star Game 2. Lyrica 2. Trivago Spend Increase: 214% TV Ad Impressions: 765.0M Est. TV Spend: $6.6M Est. TV Spend: $9.7M Spend Within Industry: 40% Attention Score: 92.94 Top Networks: CBS, NBC, ABC Top Show: Law & Order: Special Victims Unit 3. Subway 3. Progressive Spend Increase: 186% TV Ad Impressions: 694.9M Est. TV Spend: $6.1M Est. TV Spend: $11.9M Spend Within Industry: 13% Attention Score: 94.64 Top Networks: TBS, Adult Swim, Univision Top Show: SpongeBob SquarePants 4. Maybelline New York 4. Liberty Mutual Spend Increase: 141% TV Ad Impressions: 615.2M Est. TV Spend: $2.9M Est. TV Spend: $6.3M Spend Within Industry: 41% Attention Score: 89.32 Top Networks: ABC, TNT, Fox Top Show: Good Morning America 5. Nissan 5. Chevrolet Spend Increase: 115% TV Ad Impressions: 564.8M Est. TV Spend: $2.5M Est. TV Spend: $8.0M Spend Within Industry: 3% Attention Score: 91.60 Top Networks: Univision, Fox, Telemundo Top Show: 2017 MLB All-Star Game PROMO MOJO Our exclusive weekly ranking of the programming that networks are promoting most heavily (July 10-16) 1. 2017 Kids’ Choice Sports, Nickelodeon TV Ad Impressions: 215,915,245 2. The Strain, FX Total TV ad impressions within all U.S. households, TV Ad Impressions 187,490,852 including national linear (live and time-shifted), VOD Est. Media Value $2,435,509 plus OTT and local. Est. Media Value: $4,739,381 3. Salvation, CBS Estimated media value of in-network promos TV Ad Impressions 161,129,700 Est. Media Value $2,597,262 Nickelodeon’s Kids’ Choice Sports Awards grabbed the No. 1 spot, on the strength of 215.9 million 4. Flip or Flop Atlanta, HGTV TV ad impressions for promos that led up to its July 16 telecast. FX’s vampire horror drama The TV Ad Impressions 151,964,279 Est. Media Value Strain was second. Broadcast networks have been rather scarce in the rankings so far this summer, $797,069 but CBS cracked the top five (at No. 3) thanks to heavy promotion for its “summer event series” 5. Descendants 2, Disney Channel Salvation. The previous No. 3, HGTV’s Flip or Flop Atlanta, slipped down a slot. Descendants 2, TV Ad Impressions 137,897,009 a musical-fantasy original movie that aired July 21 on Disney Channel, ABC, Freeform, Lifetime, Est. Media Value $575,714 Lifetime Movies and Disney XD, took fifth place. Data provided by 42 BROADCASTING & CABLE JULY 24-31, 2017 BROADCASTINGCABLE.COM 0724_DataMine.indd 29 7/20/17 3:45 PM.