Visitor Data Dictionary December 2016 Contents Executive Summary ...................................................................................................................................... 1 Chapter 1: Introduction .................................................................................................................................. 5 Chapter 2: AirSage ........................................................................................................................................ 7 2.1 Description .................................................................................................................................... 7 Dataset Acquisition .................................................................................................................... 7 Definitions .................................................................................................................................. 7 2.2 Custom Data Collection ................................................................................................................ 9 Geographic Scale of Data ......................................................................................................... 9 Dataset Attributes ...................................................................................................................... 9 Special Notes ............................................................................................................................ 9 2.3 Streetlytics ................................................................................................................................... 10 Geographic Scale of Data ....................................................................................................... 10 Dataset Attributes .................................................................................................................... 10 Special Notes .......................................................................................................................... 10 2.4 Overall Source Evaluation ........................................................................................................... 11 Benefits.................................................................................................................................... 11 Limitations ............................................................................................................................... 11 Chapter 3: American Express ..................................................................................................................... 13 3.1 Description .................................................................................................................................. 13 Dataset Acquisition .................................................................................................................. 13 Definitions ................................................................................................................................ 13 3.2 Business Insights ........................................................................................................................ 14 Geographic Scale of Data ....................................................................................................... 14 Dataset Attributes .................................................................................................................... 14 Special Notes .......................................................................................................................... 14 3.3 Overall Source Evaluation ........................................................................................................... 15 Benefits.................................................................................................................................... 15 Limitations ............................................................................................................................... 15 Chapter 4: Amtrak ....................................................................................................................................... 17 4.1 Description .................................................................................................................................. 17 Dataset Acquisition .................................................................................................................. 17 Definitions ................................................................................................................................ 17 4.2 Florida Economic Impact Brochure ............................................................................................. 18 Geographic Scale of Data ....................................................................................................... 18 Dataset Attributes .................................................................................................................... 18 Special Notes .......................................................................................................................... 19 4.3 Overall Source Evaluation ........................................................................................................... 20 Benefits.................................................................................................................................... 20 Limitations ............................................................................................................................... 20 Chapter 5: Application Program Interface ................................................................................................... 21 5.1 Description .................................................................................................................................. 21 Dataset Acquisition .................................................................................................................. 21 Definitions ................................................................................................................................ 21 i 5.2 API Sources ................................................................................................................................ 22 Geographic Scale of Data ....................................................................................................... 22 Data Sources Available ........................................................................................................... 22 Special Notes .......................................................................................................................... 23 5.3 Overall Source Evaluation ........................................................................................................... 24 Benefits.................................................................................................................................... 24 Limitations ............................................................................................................................... 24 Chapter 6: Bureau of Economic Analysis ................................................................................................... 25 6.1 Description .................................................................................................................................. 25 Dataset Acquisition .................................................................................................................. 25 Definitions ................................................................................................................................ 25 6.2 Travel and Tourism Satellite Accounts ....................................................................................... 27 Geographic Scale of Data ....................................................................................................... 27 Dataset Attributes .................................................................................................................... 27 Special Notes .......................................................................................................................... 27 6.3 Overall Source Evaluation ........................................................................................................... 28 Benefits.................................................................................................................................... 28 Limitations ............................................................................................................................... 28 Chapter 7: Bureau of Economic and Business Research ........................................................................... 29 7.1 Description .................................................................................................................................. 29 Dataset Acquisition .................................................................................................................. 29 Definitions ................................................................................................................................ 29 7.2 Taxable Sales – Tourism & Recreation ...................................................................................... 30 Geographic Scale of Data ....................................................................................................... 30 Dataset Attributes ...................................................................................................................