HELVETICA MOD A TYPE STUDY ULTRA LIGHT CONDENSED,LIGHT EXTENDED OBLIQUE mmodbookl.inddodbookl.indd 1 112/13/20052/13/2005 111:16:311:16:31 AAMM Mod Mod (or, to use its full name, Modernism or sometimes (or, to use its full name, Modernism or sometimes Modism) was a lifestyle based around fashion and music that developed Modism) was a lifestyle based around fashion and music that developed in London, England in the late 1950s and reached its peak in London, England in the late 1950s and reached its peak in the early to mid 1960s. People who followed this lifestyle were in the early to mid 1960s. People who followed this lifestyle were Modknown as Mods, and were mainly to be found in Southern England. Modknown as Mods, and were mainly to be found in Southern England. 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Modin London, England in the late 1950s and reached its peak Modin London, England in the late 1950s and reached its peak (or, to use its full name, Modernism or sometimes (or, to use its full name, Modernism or sometimes Modin the early to mid 1960s. People who followed this lifestyle were Modin the early to mid 1960s. People who followed this lifestyle were knownModism) as was Mods a lifestyle(or,, andto baseduse were its around mainly full name, fashionto be foundModernism and musicin Southern thator sometimesdeveloped England. knownModism) as was Mods a lifestyle(or,, andto baseduse were its around mainly full name, fashionto be foundModernism and musicin Southern thator sometimesdeveloped England. 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