Auburn University Request for Proposal Athletics Sports Nutritional Beverage (Protein) Sideline Rights RFP NO. B0007891 Due: 10:30a.m. CST on June 21, 2017 TABLE OF CONTENTS Section I Request for Proposal Section II Instructions to Proposers Section III Form of Proposal Section IV Bid Conditions Section V Evaluation Criteria Section VI AU General Terms and Conditions Attachment A Calendar of Events Attachment B St. of Alabama Disclosure Statement 2 RFP No. B0007891: Auburn University Athletics Sports Nutritional Beverage (Protein) Sideline Rights Contract Section I. Request for Proposal A. Expectations for the Auburn University Athletics Sports Nutritional Beverage Sideline Rights Contract Auburn University, on behalf of its Department of Intercollegiate Athletics, is seeking formal proposals from qualified respondents to provide Sports Nutritional Beverages (protein drinks) on in certain defined locations to Intercollegiate Athletics, to earn the designation of the “Official Protein Drink of Auburn Athletics,” and to enter into a Multi-Media Rights promotional arrangement with the university to be serviced by Auburn Athletics’ Multi-Media Rights Partner (Fox Sports). Through this Request for Proposal, Auburn University is seeking responses for the following beverage product category and locations: 1. Product: a. Sports Nutritional Beverage. Any beverage, in a ready-to-drink or powder form, that provides a blend of protein, vitamins and minerals used to affect metabolic function, muscular replenishments, as a protein supplement, and/or used for meal replacement, but is not used for or marketed as having hydration benefits and is not marketed as a “water,” "Sports Drink” or “Isotonic” or an "Energy Drink.” For clarity, current examples of Sports Nutritional Beverages include Core Power, Gatorade Nutrition Shake, Met-RX, Muscle Milk, and Myoplex. Sports Nutritional Beverages shall not include Beverages that contain juice, juice concentrate, coffee, tea, or milk as an ingredient. 2. Locations for Provision and Display: a. Sports Nutritional Beverages shall be made available for consumption Auburn University Athletics coaches, players and staff on sidelines, player bench areas, practice facilities, and the locker rooms of Auburn University Athletics Facilities. Marks may be displayed on branded coolers and cups in the sideline areas, player bench areas, practice facilities, and in locker rooms of University Athletic facilities. b. Sports Nutritional Beverages shall be given the designation of “the Official Protein Drink of Auburn Athletics” and shall be promoted and advertised through an integrated multi- media campaign customized for needs of the winning respondent (the “Contractor”). Provision of Sideline Sports Nutritional Beverages Auburn University acknowledges the need for student-athletes to be supplied with the most scientifically advanced Sports Nutritional Beverages available, while recognizing the unique advertising value of sideline product placement. As such, Auburn has consistently protected the ability to secure best-in-class products by reserving Sports Nutritional Beverage rights and Sideline Isotonic rights (addressed in a previously-released RFP), granting them to a contractor independent of the University’s Pouring and Multi-Media Rights, and providing the winning contractor with the Designation “the Official Protein Drink of Auburn Athletics.” Provision of Sideline Sports Nutritional Beverages In order to offer best-in-class Sports Nutritional Beverages to our student-athletes, Auburn University shall provide to the Contractor Sports Nutritional Beverage sales, sideline marketing exposure on branded cups and coolers, and affinity with a nationally renowned athletics program operating as a member of the Southeastern Conference. In return, the Contractor shall convey value to Auburn through product allotment at Contractor’s most favorable wholesale pricing, equivalent pricing for additionally purchased 3 product, excellent service and support, and other logistical support necessary to serve the unique needs of Auburn Athletics. Integrated Multi-Media Promotional Campaign Auburn University shall secure for the Contractor a customized, comprehensive integrated multi-media marketing campaign with Athletics’ multi-media rights partner, Fox Sports, with available use of some or all of the following assets, which shall be negotiated during this RFP process, dependent on Contractor need and financial offering: • Intellectual Property – use of Auburn University Athletics marks/logos, promotional use, Point of Sale in the marketplace, etc. • Auburn University Athletics Venue Signage – both TV/non-TV visible o Fixed/Digital Placement can be made available in the following Auburn University Athletics venues . Jordan-Hare Stadium . Auburn Arena . Plainsman Park . Jane B. More Field . Potential at other AU Athletics Venues • Interactive Experiences – promotional experiences at or around Auburn University Athletics events o Customized to the partnership campaign • Digital Content Campaigns – social, app, web, email o Integrated Social Media Content Campaign o 1.2 million impressions on AuburnTigers.com o Integrated Content Sponsorship on AuburnTigers.com o Up to four (4) email blasts on War Eagle Weekly o Integrated Content Sponsorship in the Official Auburn University Athletics App • Auburn University Athletics TV shows in Football/Basketball – Southeast Regional Network Coverage; for example Contractor may elect to negotiate for: o Auburn Football Review Show (12 total) . One (1) :30 spot on all shows . One (1) content feature sponsorship o Auburn Football Everyday Show (12 total) . One (1) :30 spot on all shows . One (1) content feature sponsorship o Auburn Basketball Review Show (10 total) . One (1) :30 spot on all shows . One (1) content feature sponsorship • Auburn University Athletics Sports Radio Network – Worldwide and heard around the Southeast Region/Statewide on the Network; for example Contractor may elect to negotiate for: o Football (12 games) . Three (3) spots per game . One (1) content feature sponsorship o Men’s Basketball . Two (2) spots per game . One (1) content feature sponsorship o Baseball . Two (2) spots per game . One (1) content feature sponsorship o Women’s Basketball . One (1) content feature sponsorship o Softball . One (1) content feature sponsorship 4 • Auburn University Athletics Print Publications o One (1) full-page, full-color ad in all Auburn University Athletics Publications • Customized Hospitality options o Customized to the partnership campaign B. Proposal Overview and Definitions Proposals will be received in the AU Procurement and Payment Services office at 311 Ingram Hall, Auburn University, AL until 10:00am CST on June 21st, 2017. After 10:00 and until the 10:30am CST bid opening, bids must be hand delivered to 138 S. Gay St. Proposals will be publicly opened at 10:30 am CST on June 21st, 2017. Throughout the remainder of this Request for Proposal, all entities involved will be referred to as follows: • Auburn University will be referred to as “University” or “AU”. • Vendor will be referred to as “Contractor” or “Supplier”. • This document will be referred to as “RFP”. All inquiries regarding this proposal and its contents should be directed in writing to: John P. Corgill Strategic Sourcing Analyst II Procurement & Payment Services [email protected] 5 Section II. Instructions to Proposers A. Proposal Response • Proposals should be addressed and delivered to the Procurement and Payment Services office, Auburn University, 311 Ingram Hall, Auburn University, Alabama, 36849-5101, on or before the time and date set for closing. Proposals should be in a sealed envelope marked: Company Name RFP Number Date and Time Proposal is Due • Proposers may withdraw proposals at any time prior to the time and date set for opening. • The University reserves the sole and exclusive right to reject or accept any or all proposals and to waive any informality in proposal. The best interest of the University and their subsequent facilities shall be considered as the number one determining factor in selecting or not selecting a Proposer. • No department, school, or office at the University has the authority to solicit official proposals other than Procurement and Payment Services. All solicitation is performed under the direct supervision of the Executive Director of Procurement and Payment Services and in complete accordance with the University policies and procedures. • The University reserves the right to conduct discussions with proposers, and to accept revisions of proposals, and to negotiate price changes. The University will make reasonable efforts to protect proprietary information but all records are subject to State of Alabama open records laws. • Proposers submitting proposals which meet the selection criteria and which are deemed to be the most advantageous to the University may be requested to give an oral presentation to a selection committee. Procurement and Payment Services will schedule the presentations. • The University is committed to the development of Small Business and Small Disadvantaged business (SB & SDB) suppliers. If subcontracting is necessary, the contractor will make every effort to use SB & SDB in the performance of this contract. Reporting will be required throughout the duration of the contract indicating the extent of SB & SDB participation. • The Suppliers shall indemnify, defend, and hold harmless the University, its officers, agents, and employees from any claims,