Setting up URL shorteners URL shorteners allow you to access long URLs using a shorter link. A URL shortener takes a long link (such as https://www. kentico.com/Product/Social-Networking) and creates an alias for the link on a server with a short domain name (such as http://g oo.gl/bfQDZ). URL shorteners can also count various statistics, such as the number of clicks on a particular link. Kentico allows you to use URL shorteners for links that you paste into text when posting to social media. Kentico integrates the following URL shorteners: Bit.ly TinyURL.com Goo.gl By default, users can use TinyURL.com. Other shorteners require setup. Setting up bit.ly shortener Bit.ly requires applications that use its services to authenticate themselves. You must create an account on bit.ly and register your API login and API key into Kentico. You must have the Global administrator privilege level to do this. 1. Sign up or log in to bit.ly. 2. Click your account name in the upper right corner and click Settings. 3. Click Advanced. 4. Under Legacy API Key, click Show legacy API key. 5. Copy the information from Legacy API Key into Kentico Settings -> Social marketing -> URL shortening -> bitly. 6. Save the settings. Bit.ly appears in the selection of URL shorteners when creating a new post or tweet in the Facebook or Twitter Kentico application. Setting up goo.gl shortener Goo.gl requires applications that use its services to authenticate themselves. You must create an account on Goo.gl and register your API key into Kentico. You must have the Global administrator privilege level to do this. 1. Follow the instructions on https://developers.google.com/url-shortener/v1/getting_started#APIKey to get your API key. 2. Paste the API key to Settings -> Social marketing -> URL shortening -> goo.gl. 3. Save the settings. Goo.gl appears in the selection of URL shorteners when creating a new post or tweet in the Facebook or Twitter Kentico application. https://docs.xperience.io 1.