EEE 2018 1 RAISING THE LEVEL OF EDUCATION AND EMPLOYMENT FOR THE PURPOSES OF CREATING NEW BUSINESS OPPORTUNITIES RAISING THE LEVEL OF EDUCATION AND EMPLOYMENT FOR THE PURPOSES OF CREATING NEW BUSINESS OPPORTUNITIES Editors: Maja Cogoljevic, Ljiljana Dimitrijević, Snezhana Ilieva Publisher: Silver and Smith Publishers,London,UK Reviewers: Gordana Gavrić, Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia Imani Silver Kyaruzi, Qa Business School, Ulster University, United Kingdom Egyul Tair, Institute for Population and Human Studies - Bulgarian Academy of Sciences, Sofia, Bulgaria ISBN 978-1-9993029-2-4 Copyright© 2018. EEE 2018 3 4 EEE 2018 EEE 2018 5 CONTENTS PREFACE ........................................................................................................... 7 AUTHORITY OF TEACHERS IN EDUCATIONAL EDUCATION................... 1 Stefan Zimonjić ............................................................................................................ 1 Milica Kaliĉanin .......................................................................................................... 1 COST-BENEFIT OF TECHNICAL-VOCATIONAL EDUCATION FOR EMPLOYMENT IN THE FOOD SERVICE INDUSTRY IN THE PHILIPPINES ................................................................................................... 17 David Edward g. Jimenez ........................................................................................... 17 INCLUSIVE EDUCATION FOR CHILDRENWITH SPECIAL NEEDS ........ 29 Nevena Petrović ......................................................................................................... 29 Sanja Jevremović ........................................................................................................ 29 IMPROVEMENT OF THE QUALITY OF SERVICES OF HIGHER EDUCATION AND EDUCATIONAL PROCESSES FROM THE STUDENTS 'SATISFACTION ASPECT .......................................................... 45 Zorica Lazic Sladjana Vujicic ......................................................................................................... 45 ON THE DEVELOPMENT OF ECONOMIC IDEAS, ECONOMIC THEORIES AND ECONOMIC SCIENCES ..................................................... 64 Radovan Pejanovic ..................................................................................................... 64 Sanja Cvijanovic......................................................................................................... 64 THE PERCEPTION AND COPYNG WITH MOBBING IN WOMEN IN MONTENEGRO ................................................................................................ 81 Tatjana Vujovic .......................................................................................................... 81 TRANSFORMATION OF SOCIAL RELATIONS IN THE ENVIRONMENT OF NEOLIBERAL CAPITALISM: FAMILY, EDUCATION, BUSINESS ................................................................................ 99 Katarina Majstorović Milan Radiĉević ......................................................................................................... 99 ANALYSIS OF THE STAFF POTENTIAL FROM THE PERSPECTIVE OF THE ATTITUDE OF THE YOUNG PEOPLE TOWARDS STUDYING ...................................................................................................... 113 Edita Kastratović Milan Dragić ............................................................................................................ 113 SELF-EMPLOYMENT IN THE FUNCTION OF SOLVING THE UNEMPLOYMENT PROBLEM ..................................................................... 133 Milan Dragić Edita Kastratović ...................................................................................................... 133 6 EEE 2018 INFLUENCE OF THE INDUSTRY ON THE STRATEGIC ORIENTATIONS AND PRACTICES IN HRM .............................................. 153 Snezhana Ilieva ........................................................................................................ 153 Biliana Lyubomirova ................................................................................................ 153 SIMILARITIES AND DIFFERENCES IN WORK MOTIVES OF BULGARIAN EMPLOYEES ........................................................................... 168 Ergyul Tair ............................................................................................................... 168 THE IMPACT OF ORGANIZATIONAL CULTURE ON RECRUITMENT AND SELECTION PROCESS: A CASE STUDY OF COCA-COLA IN VIETNAM ........................................................................... 195 Linh Tran Duy .......................................................................................................... 195 Imani Kyaruzi........................................................................................................... 195 MEASURING TEAM EFFECTIVENESS IN SOFTWARE COMPANIES: LITERATURE REVIEW AND EMPIRICAL TEST OF AN INTEGRATED MODEL ........................................................................... 227 Tsvetelina Panchelieva.............................................................................................. 227 Snezhana Ilieva ........................................................................................................ 227 EXPLORING TURKISH HAPPINESS THEMES ON SOCIAL MEDIA ....... 246 Esra Kahya Özyirmidokuz ........................................................................................ 246 Kumru Uyar ............................................................................................................. 246 Eduard Alexandru Stoica .......................................................................................... 246 Betül Akpınar ........................................................................................................... 246 EEE 2018 7 PREFACE Modern companies are aware of the fact that the human factor is the main comparative advantage. It is the only resource of the company that always means added value. What distinguishes companies from one another is what kind of workforce they employ and what do they do to have this factor fully manifest its capabilities. The human factor requires a system of permanent education, both formal and informal, because only in this way will they be able to take on the challenges of modern business. Improving the educational structure contributes to the expansion of employment opportunities, which in turn affects the creation of a basis for socioeconomic development. One of the leading goals of corporate strategies based on a quality education system, is to increase professional mobility and the flexibility of the working population. In developing economies, education in the function of adequate employment leads to poverty reduction, gender equity, social inclusion and intergenerational solidarity. Improving the quality of both personal and family life, within the natural and social environment, is a prerequisite for active participation in the business activities of the company, as an integral part of the economic and social framework. Anywhere a man participates by working, he strives for the development of democracy, interculturality and tolerance. In that way, they are pursuing the integration into european and world social spaces, by respecting the european framework for education and employment. The papers that make up this collection contribute to the identification and resolution of key focal points that the entrepreneur encounters in the process of employment. They highlight the ways for employees to improve on their job performance. It is a two-way cause-effect relationship, dynamic, full of challenges and no pre-determined solutions. Both sides require the other one to offer its full potential. Educated, motivated and flexible workforce is part of every successful business endeavor. The future requires knowledge that further enables the acquisition of key competencies. This makes for a better position in the labor market. Permanent professional development enables the advancement of professional skills and 8 EEE 2018 knowledge, because the human factor is under constant scrutiny of various assessments and recognition of previously acquired competencies. The future is already here. Career guidance is imperative, either in the form of new education, or in the form of counseling in order to advance career development skills that are necessary for successful employment and professional development. In this way, the advancement of cooperation of market participants is achieved, partnerships in cases of supply and demand matching in the labor market are being promoted, thus influencing the main success factor, the development of human potential. September,2018. Editors, Associate Professor Maja Cogoljevic, PhD Assistant Professor Ljiljana Dimitrijevic,PhD Full Professor Snezhana Ilieva, PhD EEE 2018 9 EEE 2018 1 AUTHORITY OF TEACHERS IN EDUCATIONAL EDUCATION Stefan Zimonjić1 Milica Kaličanin 2 ABSTRACT In this paper, two specific views intertwine. The first refers to general attitudes about authority, and the other one to the models of scientists such as homo economicus, homo sociologicus, and homo academics. Such an approach seems necessary taking in consideration that the problem is related to the authority of teachers, the development of the teaching profession, the student/student of the future, the reform of higher education institutions and the education system; significantly causally related. The main principles for the formation of scientists as individuals, but also scientific