The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting Aug 31 Oto 65ín3,lyears, Beam Communications is an It goes to show things are just aggressive broadcast group with a strong starting to rev -up around here. commitment to news. To learn about our newest ideas and Now that their stations, W PBN Travis services, see us at RTNDA, booth #842. City, WCFT- Tuscaloosa, Call Charles H. Dutcher, KYEL-Yuma, and WDAM- III, 612/642-4645. Or write Hattiesburg, have joined Conus, 3415 University Ave., Conus, 65 stations are get- TO/1%l Mpls., MN 55414. ting more mileage from And ask how we can help their news. soup -up your news. I toms, Communications IQ$7 ZT19£ lV 8dV ll3MX7h X3KUV SO471 `1018 9989d98 CTV£Td AIN A1nV LB/iflr ti12i 8606A ZT Tqf. I N T R O D NEW WO LC ONE Its the only one you need. Mysteries. Dramas. And The ultimate collection of much more. feature films from the hottest new Eighteen theatrical winners name in television. with proven audience appeal. Pro- And iß got everything you motable. And powerful. need for programming success. New World One. Its a whole The hottest stars. Non -stop new dimension in television enter- action. Unbelievable adventures. tainment. And it just Bone-chilling suspense. the beginning. NEW WORLD TELEVISION 16 West 61st Street New York, NY 10023 212 -603 -7713 ¡suoihalod 6wpama Jo} a)od o jo sialiow £b pm o to Nos Apoaily salaud j rP2S< nnaNAOMM wog It Ain't Easy. Getting -to be #1, and staying there, is not a job that can be reduced to a formula. It involves difficult choices, tough spending decisions, a day - to -day commitment to quality. We know that because we've been there, working in and managing newsrooms in markets ranging from New York to Tulsa. And a lot of other places in between. Getting to be the #1 news bureau in America isn't easy either. We're making the same kinds of expensive commitments you must make: In People We've assembled a team of seasoned pros, Pulitzer, Peabody and Emmy award -winners among them, to oversee every aspect of your story or satellite feed assignment. In Locations For starters, we've got the best live shot views in Washington. And they'll get even better when our fiber optic cable is in on Capitol Hill. In Facilities We've just expanded into much larger quarters in D.C., supported by two studios, a rooftop camera deck and seven edit bays. We'll have three skyboxes at each Convention in 1988. In Transmission Under a special arrangement with Wold Capacity Communications, we can now provide clients with more feeds simultaneously than any other bureau in Washington. In Planning We will be where you want us, with what you want, when you want it. By Design. And at the right price. sifs. Working To Be #1 In America In Washington In Investigative Reporting In News Inserts LiNK At the 1988 Conventions Stop by and see us at Booth #718 in Orlando, Or call us at 202/737 -9454 Vol 113 No 9 Broadcasting Aug 31 y Cable value tops broadcast TV... page 31. Westwood One -NBC Radio deal completed... page 34. State of the art of journalism... page 41. New order for top 20 TV group owners... page 32. Cable operators, news directors head South... page 81, 59. BOTTOM LINE BROADCASTING calculations find of radio's local emphasis in reporting. PAGE 98. that value of cable TV industry surpasses that of broadcast television by almost $30 billion. PAGE NEWS DIRECTORS HEAD TO ORLANDO D Tough 31. issues are on agenda of 42d annual RTNDA conference in Orlando, Fla., Sept 1 -4. Preview, agenda and list of exhibitors begin on PAGE 59. DOTTED LINE o Westwood One $50- million Networks will result in acquisition of NBC Radio CABLE OPERATORS GO TO ATLANTA D Overbuilds, some layoffs and several consolidations of NBC improving profits and better marketing techniques network departments. PAGE 34. highlight Eastern Cable Show Aug. 30 -Sept. 1. Advance and list of exhibitors begin on PAGE 81. JOURNALISM 1987 High stakes and vigilance over D has competitive techniques to lure viewers makes TAXING TIMES IN FLORIDA Florida governor to put local television news an exciting and increasingly told legislative leaders he would attempt tax, which sophisticated business. PAGE 41. NBC News has Florida's controversial 5% service added evening news race to its list of laurels, but affects advertising, on ballot. PAGE 84. people meter rating system will affect outcome of future races. PAGE 50. The uneasy relationship of NEXT AX TO FALL? D Petioners ask FCC to abolish news and profit. PAGE 54. Never-ending news fairness doctrine corollaries. PAGE 89. coverage finds its place on cable. PAGE 56. Broadcasters debate whether nature of radio news ABLE ADVISER D When attorney Bruce Sanford is dramatically changing in 1987, including loss talks about libel law, broadcasters listen. PAGE 119. INDEX TO DEPARTMENTS 78 Advertising & Marketing .... 84 Editorials 122 In Sync 94 Riding Gain Business Briefly 85 Fates & Fortunes 115 Law & Regulation 89 Stock Index 90 Cablecastings 95 Fifth Estater 119 Monday Memo 28 Syndication Marketplace ... 88 Changing Hands 92 For the Record 101 Open Mike 27 Technology 93 Closed Circuit 7 In Brief 120 Programing 86 Where Things Stand 10 Datebook 22 INDEX TO ADVERTISERS: o Accu- Weather, Inc. 14 0 A.F. Associates. Inc. 40 D Allied Satellite Equipment 10 0 American Railroads. Assn. of 21 0 Sherlee Barish & Associates/Broadcast Personnel, Inc. 115 D Blackburn & Co.. Inc. 92 0 Broadcast Investment Analysts, Inc. 88 o Centro Corp. 69 D Chapman Associates 101 0 Christian Science Monitor Reports, The 66 0 Classified Ads 106 -114 D CNN Newsource 72 -73 0 Comsat Corp. 74 o Conus Communications Front Cover D Dow Chemical Co.. The 84 o Dow Jones Report 18 o Eagle Media Productions, Ltd. 76 o EFM Media Management 75 o Firstmark Financial 97 o Gammon & Ninowski Media Investments, Inc. 102, 103 o Goldman, Sachs & Co. 99 D Group W Entertainment Report 24 D GTE Spacenet 65 o Heller Financial 93 Hubcom 61 0 INN 67 0 International Television Network. The 86 o KalaMusic 80 o Kahl & Co., Inc. 95 0 Knight Science Journalism Fellowships 58 0 Kozacko -Horton Co. 96 0 LBS Communications, Inc. 16.17 o Lorimar Syndication 8 -9, 62 -63 0 Media General Broadcast Services. Inc. 77 D Medialink 39 o MGM /UATelecommunications. Inc. 15 D Motorola 79 o National Public Radio 29 o NBC News 30 o Newsfeed Network, The 26 D Newslink. Inc. 4 0 News 12 57 0 New World Television Second Cover/30 Nielsen Media Research Third Cover D Panasonic Broadcast Systems 44 -45 0 Potomac Communications. Inc. 68 0 Professional Cards 105 D Professional Video Transmission Services 71 D Progressive Music Network 78 0 Radio Networks, Inc. 70 0 Robert W Rounsaville & Associates 94 0 Services Directory 104 D Shearson Lehman Brothers. Inc. 91 O SONY Videotape 23 o Edwin Tornberg & Co., Inc. 100 u Total Spectrum Manufacturing, Inc. 55 0 TV Direct 47, 49.51. 53 0 United Press International 6 0 Viacom 12 -13 0 Ward - Beck Systems Ltd. Fourth Cover o Warner Bros. Television Distribution 11 D Washington International Teleport 85, 87. 89 o WHAS -TV 43 0 Xerox Corp. 83 `\ l Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications. 1705 DeSales Street. N. W Washington. D.C. 20036. Second -class postage paid at Washington. D C.. and additional offices. 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A digital delivery system that supports both graphics and picture images, provides the option of black- and -white or full color, and serves the needs of both print and broadcast news media. Before you commit to anything less, experience PYXYS. And Believe it. See PYXYS at RTNDA Booth 254. For more information, call Jim Hood, WIUNITED PRESS INTERNATIONAL 800 / -7721 / 824 or 202 898 8205 1400 Eye Street, NW Washington, DC 20005 {ClosedoC;irc Foundation; Broadcast Education among networks. ABC is providing News update Association; American Newspaper network pool during present three -week Publishers Association; Association of period. CNN research study on where viewers American Publishers, and First get their national news reveals continuing Amendment Center. shift away from broadcast networks. Futurists Study is based on entire 87- million Nielsen television home universe and adds total Rescue mission Association of Maximum Service audience of national news aired by ABC. 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