FASHION CAPITALS Fashion is every where but the trends just not gather every where. The fashion trends are mostly acquired in major fashion cities worldwide. What is “In” depends on the newest and hottest trends that brought by its fashion cities globally. Beyond those fashion trends that brought to us by the major fashion cities, it confides the culture and origin of its trends that firmly introduce to us by well known fashion designers or designer clothing brands. The scope of this Submission by us, Delwin Arikatt and Neha Modi, is to introduce to you the tribute of every fashion city on the blooming network of fashion industry worldwide. It is the network of fashion that invades the real fashion lifestyle of every fashionista in their fashion statements. This is to overwhelm the differences of every trends that introduced to us by every fashion designers in the said fashion industry. The 4 major fashion cities in the world –London, New York, Paris, Milan, covers the scope of fashion world in its network, workers, and products. The trends that specifically innovates in rebirth of these major fashion cities who grant an extra sensational aspect of our fashion lifestyle. Fashion culture in every cities are the greater aspect of fashion trends worldwide. Its the glorious contribution ever made by these major fashion cities which implicates their tribute into the transitions of every fashion generation worldwide. Like in designer clothing industry, these major fashion cities conclave its brands of designer clothes. The network of designer clothing brands in these fashion cities reflects as booming networks because of the fashion houses through out the vicinity of the cities. These major cities are the business capital of well known designers brand companies like Ralph Lauren, Guess, and many more. Let us now, know about these cities in detail and how their fashion culture differentiate to each other and how do their fashion culture affects the fashion trends of today’s generation. Let us explore and see their contributions and tribute in the world fashion. FIRSTLY, FASHION CAPITAL: A Fashion City or Fashion Capital is where the fashion industry has a relevant and important position for the local economy. Production and exporting of fashion goods, as well as fashion events like fashion weeks, trade fairs and awards, boosts its economy and raises its annual revenue, positively influencing other sectors of the local economy, like the service sector. Besides its economic power, a "Fashion City" has an active entertainment and cultural scene, attracting tourists and consumers not only because of fashion per se, but also because of its leisure variety. A Fashion City should be an object of inspiration for the professionals that are based there, with an active, vivid, strong, unique sub-culture, that can inspire not only fashion professionals, but also the people in the city, turning the street style and the street culture into an essential characteristic. This mix of fashion, business, entertainment, culture, and leisure makes a city attractive and internationally recognised as fashion centres for their unique and strong identity, differentiating themselves due to specific characteristics. Traditionally, there are four main fashion capitals known as the "big four", consisting of London, New York, Milan andParis.Nonetheless, the "big four" is often extended to include other cities, such as Tokyo or Rome. Despite this, in ranking terms, the "big four" are usually classified as the top four fashion capitals of the world, this is not always the case, as can be seen in 2009, where Rome came fourth and London fifth, or in 2010, when Hong Kong came second and Milan placed itself sixth. As of 2011, London has been ranked as the top fashion capital of the world. HISTORY OF FASHION CAPITALS: Fashion and political power have often interwined in history, and this can be seen in classical history, where the major political powers of the world, such as Rome, Athens, Alexandria, were global leaders, in their respective eras and parts of the world, when it came to clothing. In history, several cities have been, in turn, fashion capitals. Furthermore, during the Renaissance era, different city-states in what would become modern- day Italy, were Europe's main trendsetters, due to the cultural power that these cities exerted in that period of time; this includes cities such as Florence, Rome, Venice, and Milan. However, as one progressed into the late-16th century, with the influence of the Elizabethan era, the English court, or more specifically, London, became a major city in European fashion; similarly, due to the power of Spain at the period, the Spanish court influenced fashion, making it a major centre. In the 17th century, as the Renaissance started to fade away, with the power of the French court under Louis XIV, Paris established itself as Europe's main fashion centre, and would remain the world's undisputed fashion capital until the 1960s and 70s. In the Victorian era, with the powerful British empire, London also became a major fashion centre, it still looked up to Paris for stylistic inspiration. Throughout the 20th century, New York City grew as a fashion capital, and in the 1950s, Florence re-emerged as a leading city in haute couture. Paris' complete dominance of the fashion world lasted until the 1960s, when other cities rivalled Paris' dominance with regards to haute couture. In the 1980s, however, Milan, with its everyday, practical chic, and minimalistic fashion houses, also emerged as one of the leading fashion capitals of the world. Ever since then, London, New York City, Milan and Paris have been the leading cities in global fashion, making up the "big four". FASHION CAPITAL RANKINGS 2011: MILAN...... Milan is a fast-paced city with a thriving cultural scene and is a great city for shopping. It also holds its share of artistic and historical sites, including the largest Gothic cathedral in the world. The art galleries of Milan also reflect the history of the city. Everything from modern art to contemporary architecture is the pride of the city. Leonardo da Vinci’s iconic Last Supper, painted with an experimental mix of tempera and oil, is located at the Convento di Santa Maria delle Grazie. Pinacoteca di Brera, originally started by Napolean, is Milan's most prestigious art gallery. Moreover, the Duomo, dating back to 1300, is the most outstanding example of Gothic-Lombard architecture and the world’s fourth largest church. The most famous National Museum of Science and technology, ‘Leonardo da Vinci’ is among world’s best scientific and technical museums. Milan, also known as the fashion capital of the world, hosts some of the best fashion designers in the world. Most of the main shopping outlets are located near the downtown. The throbbing heart of Milan is Piazza Del Duomo. The whole city seems to revolve around the square with people everywhere, either on their way to the office, out for shopping, off to the theatre, or else slowly strolling around under the gorgeous arcade of Galleria Vittorio Emanuele II. Milan is a paradise for fashion freaks and shoppers. You could easily get top quality clothing, footwear, and accessories. All eminent brands and labels on earth constituting of Chanel, Armani, Prada, D & G, Valentino, Cartier and many more have their magnificent outlets at this place. So, if you are a style savvy, Milan is the haven for you. WHY IS MILAN... A WORLD FASHION CAPITAL ? Italy is a country where you can amaze of the elegant and sophistication of fashion lifestyle in every cities. In every city there are different culture of Italian fashion that you can see. Among those fashion statement in every cities, Milano fashion is the most stunning fashion culture that really affects and gives lot of contribution in Italian style of fashion. The fashion trends in Italy is centered now in the city of Milan. That’s why Milan is the fashion capital of Italy. Milan today, due to the effort of grand Italian designers, the city was well known for its fashion culture and trends and became one of the major fashion city allover the world. The next generation and classy fashion wave bears down on Italy’s Fashion Capital, as Milano hosted the presentation of the latest Milan Collections of Designer Clothing apparels and other well known fashion master pieces made by Italian fashion designers. The shows that highlights the best of Milan runs from October. This show is called Milano Colleziones. In this show, it sets the size and shape of the coming spring/summer season, along with their counterparts in Rome and New York. Fashion Industry in Milan is one the biggest business that has an annual turnover of an enviable 54.500 billion proud ‘Made in Italy’ products, which in turn supports 36,000 enterprises and nearly one million people. Elegance is in the Italian blood, and most Italians would unhesitatingly give up comfort in order to achieve it. Italy is a nation that cherished outward appearances. It was great if you have a good heart, but Italians would expect you to have well-groomed hair, an impeccable sense of dressing and a really neat pair of shoes besides. So there’s no wonder that some of the world’s best sartorial artists are from Italy. When it comes to artistry, Italy has the big frame of collections and numerous people that in lined with arts industry like in the art of fashion industry. In lined with the famous personalities in Milan fashion city, let’s start with the pioneers of modern fashion, Elsa Schiaparelli, to the modern czar of extravagant opulence, Roberto Cavalli, Italian fashion has had it all.