DOCUMENT RESUME ED 473 172 CG 032 179 AUTHOR Lovell, Georgina TITLE You are the Target. Big Tobacco: Lies, Scams--Now the Truth [and] Project Moving Target: Don't Be Sucked In by Tobacco. ISBN ISBN-0-9730670-0-4 PUB DATE 2002-04-00 NOTE 265p. AVAILABLE FROM Chryan Communications, P.O. Box 10 Sechelt BC VON 3A0. Tel: 604-740-3883; Fax: 604-740-3884; e-mail: [email protected]; Web site: www.you-are-the-target.com. PUB TYPE Guides Classroom Learner (051) EDRS PRICE EDRS Price MFO1 /PC11 Plus Postage. DESCRIPTORS Advertising; *High School Students; *Mentors; *Prevention; *Smoking; *Tobacco; Workbooks IDENTIFIERS *Tobacco Industry ABSTRACT This workbook presents a two-tiered strategy designed to enable mid to senior high school students to become Tobacco Awareness Peer Mentors, and to talk to fourth and fifth grade students about their personal experiences with tobacco and what they have read for themselves in actual tobacco documents. Each of the five units in the workbook includes tobacco documents and/or advertisements with companion exercises/worksheets. Each unit allows for up to 50 minutes of class time and teachers have discretion and flexibility to select age and ability appropriate material where applicable. In addition to document review, components of this training include de-briefing for family and peer-related tobacco issues, group discussion-about suggested approaches for presentation to younger children and written reflection by participants on all aspects of their voluntary mandate--especially feedback from those who are, or are in the process of becoming ex-smokers. (GCP) Reproductions supplied by EDRS are the best that can be made from the original document. Project Moving Target: Don't Be Sucked in By Tobacco by Georgina Lovell U.S. DEPARTMENT OF EDUCATION PERMISSION TO REPRODUCE AND Office of Educational Research and Improvement DISSEMINATE THIS MATERIAL HAS EDUCATIONAL RESOURCES INFORMATION BEEN GRANTED BY CENTER (ERIC) This document has been reproduced as received from the person or organization originating it. Minor changes have been made to improve reproduction quality. TO THE EDUCATIONAL RESOURCES Points of view or opinions stated in this INFORMATION CENTER (ERIC) document do not necessarily represent official OERI position or policy. ST COPY AVAILABLE YOU ARE THE TARGET Big Tobacco: Lies, Scams Now The Truth Georgina Lovell YOU ARE THE TARGET Copyright © 2002 Georgina Lovell The views and opinions expressed in this book You Are The Target Big Tobacco: Lies, Scams Now The Truth are those of the authorGeorgina Lovell who is solely responsible for its content. Cover and printing by Ticky Graphics & Printing Cover photographs credit Mark Brennan Photography, Vancouver, B.C. and include donations from personal archives Acknowledgement to Thelma Barer-Stein for invaluable assistance in producing this book and suggesting the title. All rights reserved, including the right to reproduce thiswork in any form whatsoever, without permission in writing fromthe author, except for a few brief passages in areview. If you are unable to order this book from your localbookseller, you may order directly fromthe publisher. Quantity discounts available to schools and smoking cessation programs. Published by Chryan Communications, Vancouver British Columbia, Canada Contact us for orders and information: Phone: (604) 740-3883 Fax: (604) 740-3884 Email: [email protected] Website: www.you-are-the-target.com ISBN 0- 9 7 3 0 6 7 0 - 0 - 4 5 Printed in Canada YOU ARE THE TARGET FOREWORD It's truly a David and Goliath venture, and about time, too! From the opening paragraph, the first chapter of your book makes it obviousyou aren't about to pull any punches in your fight to reveal the cynical deceit of the tobacco industry.It's outrageous, infuriating and entertaining. On September 11, 2001 terrorists murdered 6,000 people and the world mobilized in order to prevent it ever happening again. Yet the tobacco industry kills that many people every week in North America alone, but their powerful ploys of mass psychological manipulation somehow keep us from reacting. Your book is just the medicine. It is passionate, articulate and readable. Through irony, intense indignity and obviously passionate caring for humanity you reawaken my desensitized emotions. Nota small task. As a medical educator whose life is dedicated to prevention of morbidity and mortality from addictive disorders, I am delighted to throwmy full support behind this important and very classy book. Ray Baker, M.D., F.C.F.P., F.A.S.A.M. Assistant Clinical Professor, University of British Columbia Faculty of Medicine Health Quest Occupational Health Corp. YOU ARE THE TARGET DEDICATION The impetus for this book came from tworemarkable people: my parents. They met at school in Basingstoke, U.K. whenthey were both 14. My father was very English: tall, handsome, apianist, a broad-shoul- dered oarsman, skier, yachtsman and tennisplayer, successful in business and great fun. He died, miserably, of smallcell lung cancer as the result of a lifetime of cigarettesmoking - sworn under oath by one tobacco execu- tive to be no more addictive than gummibears candy. (1) My mother liked Canada so much shestayed following a holiday to visit relatives. A love story unfolded when myfather followed her across the Atlantic, and she married him the sameafternoon his ship docked at Montreal on a sunny autumn day in 1937.She lived with him and loved him for the next half century. A former beauty queen,London fashion model, gold medal track star and skier, she nowrequires the use of an assisted breathing machine at four-hourintervals, and supplemental oxy- gen through a plastictube up her nose twenty-four hours aday because she has emphysema. Her lungs are ruinedfrom 50 years of exposure to cigarette smoke - publicly proclaimed by a tobaccoresearch scientist as no more harmful thanapplesauce. (2) I hope with all my heart anyonewho has fallen prey to tobacco will find within these pages the resolve theyneed to become tobacco free forever. YOU ARE THE TARGET INTRODUCTION This book will be of interest to anyone in the world who has been personally involved in some manner with tobacco and/or unwilling exposure to tobacco smoke. This book will be of interest to anyone who has seen a loved one ravaged by the consequences of smoking, is or has been engaged in a personal battle to overcome their own nicotine addiction; anyone whose evening out has been ruined by unwilling exposure to others' tobacco smoke; anyone who has found it necessary to fumigate their clothing after a party; anyone who sees the outrage of any condition ofemployment requiring expo- sure to the toxic waste produced by cigarettes,pipes, and cigars. In other words, this book will be of interest to everyone. As an unwilling young passenger in a smoke-filled family car, I regularly became "car sick" as a child. My childhood ear infec- tions, asthma attacks and three-times-a-year bouts with tonsillitis resulted from living in the house of a smoker who believed the 1950's and 60's tobacco propaganda about smoking being good for you (menthols especially, for sore throats, so they said). Cigarettes claimed the lives of my father and my father-in-law. My mother and my mother-in-law lived all their marriedlives with smokers, and their health seriously suffered because of it. In accordance with the tobacco cartel's agenda, I began smok- ing at the age of 16 when my father gave me my first cigarette, as I worried over final exams. I remember the occasion well. I coughed and felt dizzy but after persevering managed to puff away and look (or so I thought at the time) very adult and out-of-the-fridge cool. At college I listened to Joan Baez and Bob Dylan and Gordon Lightfoot. I wore baggy black turtleneck sweaters and tight jeans and white lipstick and wrote angst-filled poetry into the night. Stick insect-thin, I believed a lighted tube dangling from my pale lips contributed an aura of mystery and the desired image of a mind too immersed in existential thought to worry about anything as mun- dane as the health consequences of what, all my life, I'd seen my robust father doing. From the moment he woke up until the moment he fell asleep he smoked, and sometimes he even awoke during the night in nicotine withdrawal. He was a wonderful father and a more YOU ARE THE TARGET than adequate provider. I wanted for nothing. No big deal that he smoked - at least, that's what tobacco said in their advertisements. In the 1950's and 60's, nobody doubted what tobacco advertise- ments said. Fortunately I grew up, and in my mid-twenties when the time arrived to consider motherhood, I decided my babies would not be nicotine babies.I went through maybe one or two packs of ciga- rettes a week, mostly on weekends at parties. I never smoked at home, because my husband objected. I decided to wait until I had gone one month without a cigarette to tell him I hadquit, and when I did, his response came as a shock. "I know", he said. He told me the stench of stale smoke no longer walked through the door with me, and he had known from the first day how long it had been since my last nicotine fix. Many years later, on an idle summer evening in 1998, I intro- duced myself to the internet. Fascinated by the resources available in the comfort of my own home I surfed and crashed and generally acquainted myself with cyberspace and all it offered. One of the sites I stumbled upon at CNN called itself A Message Board, and the topic being discussed, allegedly civilly, was smoking.