St Michael & All Angels Church Brampton Abbotts, Herefordshire Transformation to Artisan Bakery BUSINESS PLAN 2017 The Daily Bread THE PROJECT HISTORY • To transform St Michaels Church Brampton Abbotts (Grade 2* listed) into a Year Events multi-use building to create: 2011 Church closes due to lack of a congregation • An artisan bakery and coffee shop: “The Daily Bread” (“the Business”) • A community area that can be used by local residents and visitors 2012 Brampton Abbotts Church Regeneration Group (“BACRG”) formed to investigate potential uses for the church, develop support for the project • A place with regular public access for personal meditation and prayer with and promote the regeneration of the village of Brampton Abbotts public worship taking place at least six times a year 2013 Options appraisal led by BACRG setting out a range of uses for the church: • Option 1: Microbrewery • St Michaels has been closed to the public since 2011. The condition of the church is deteriorating. The project will: • Option 2: Artisan bakery • Option 3: Restaurant • Save this medieval church from falling into a non-recoverable state of • Option 4: Events venue disrepair • Option 5: Biomass Facility • Option 6: Accommodation pods • To breathe life into a rural community by creating a hub to the village 2015 Two consultation events held with key stakeholders (the local community, Diocese of Hereford, the Church Commissioners, The Churches Conservation Trust) which result in Artisan Bakery being selected 2015 Business plan and financial model developed by BACRG 2016 Circa £250k funding secured from Heritage Lottery 2016 RRA architects appointed and project planning initiated THE DAILY BREAD 2 The Daily Bread OBJECTIVES Church objectives Commercial Objectives • Access will be available for members of the public to the chancel for prayer and contemplation • The key objective is to create a viable space that can be used by businesses who will pay rent to BACRG. BACRG will use this income to maintain the • The church will hold at least six services a year, and these will be planned in church, thus saving this valuable medieval building advance and consented by the incumbent and the Bishop • Any surplus income that BACRG receives will be used for community events • Design should allow for use of the community as well as the commercial and initiatives enterprise The main business that will use the space is an artisan wholesale bakery: Community Objectives The Daily Bread. The church renovation must therefore be able to be used to: • To provide a much needed hub for the village and surrounding area • To enable a staff of circa 5 operate the bakery on full and/ or part time basis • To host coffee mornings and evening events i.e. pizza evenings that could • The bakery is predominantly wholesale i.e. delivering finished goods to potentially by paired up with music/ cultural events local businesses, plus a retail element of a coffee shop for community events and for customers to use when collecting their bread/ cakes and to attract tourists/ walkers to the church • To be play a role within the wider community by (for example) working with local schools to run baking sessions, to act as a hub for artisan, food-based • To enable the bakery to run baking courses of up to 10 delegates markets, to promote the region’s reputation for quality food and drink • To be able to seat up to 30 in the coffee shop • That the bakery can be used for wider commercial kitchen uses i.e. • To save an important and much loved building pop-up restaurant • To provide a venue that could be used for regional events and festivals such as the Borderline Film Festival and h.Art (Herefordshire Art) week THE DAILY BREAD 3 The Daily Bread CORPORATE STRUCTURE BACRG • BACRG is a Community Interest Company. It is limited by guarantee • The directors of BACRG are all local residents – summary biographies are overleaf initiatives • BACRG’s objectives are to generate income which will be used to preserve and maintain the church and to create a social hub for the village. BACRG’s building usedfor All profit Articles of Association state: ‘The Company is not established or conducted community and maintenance for private gain: any surplus or assets are used principally for the benefit of the community.’ for option & bakery Lease for • Income will be generated through leasing the church to businesses. It is BACRG businessesother envisaged that the anchor tenant will be the company that runs the bakery, but BACRG will retain the option to rent space to other businesses on a flexible basis i.e. ‘pop-up’ restaurants, food/ drink/ craft retailers etc. • BACRG is effectively, therefore, a landlord that will lease the church to businesses that are viable and that meet the social and operating Optional: other BACRG for Income requirements of BACRG (see later in this document) Anchor Tenant – businesses renting The Daily Bread on flexible basis THE DAILY BREAD 4 The Daily Bread BACRG DIRECTORS Who is responsible for the running of BACRG? • The directors are local residents who have a vested interest in saving the church and making the project a success. They are summarised below: Stuart Fraser Jo Pilkington Tom McCarthy Janet Fraser Oliver Marshall Sue Marshall • Founder and owner of • Founder and co-owner • Director and co-owner • Janet is retired and • Director and co-owner • Founder and co-owner Avail Vehicle Contracts of Mad Dogs & Vintage of Odyssey Corporate was previously of the Woodlands of the Woodlands Ltd, a vehicle leasing Vans, a glamping site Finance registrar of births, Nursery Group Nursery Group business based in Brampton • Tom advises on marriages and deaths • Oli is responsible for • Sue founded this • Stuart has run the Abbots mergers, acquisitions, for the local area the running of the successful childcare business for 40 years, • Jo leads the business management buy-outs • Janet’s expertise is in group’s nurseries with business over 30 years leading a team of up to with a particular and fundraising information a particular focus on ago and has been 35 people strength in marketing • Tom’s skills include management and building development responsible form • Stuart has strong and public relations financial modelling, accounts and project making it the leading leadership and sales structuring and management independent nursery experience negotiating deals business in Herefordshire Combined expertise in: strategy, sales, marketing, finance, project management, property, negotiation and purchasing built over years of running successful businesses THE DAILY BREAD 5 The Daily Bread OWNERSHIP How will the Owners of The Daily Bread be identified? (continued) Who will run The Daily Bread? • BACRG will provide information packs to interested parties summarising the opportunity including: • The Daily Bread will be owned and operated by a third party: BACRG • Details on the local area envisage a single entrepreneur or group of entrepreneurs running the • Financial commitments including rent Business • Key ‘Code of Conduct’ of operation i.e. to comply with low noise/ • It is envisaged that The Daily Bread will be a limited company although disruption to the village and that usage of the building is sympathetic other trading entities will be considered to its historical and cultural importance How will the Owners of The Daily Bread be identified? • Based on the above, BACRG will request initial plans and financial details from interested applicants • BACRG will run a national tender with the winning bidder being selected to run The Daily Bread (“the Owner”) • A shortlist of applicants will be made by BACRG and the successful shortlist will be interviewed by the BACRG committee • The artisan bread community is strong with good communication, particularly through social media. Key organisations such as the • A winner will be selected www.realbreadcampaign.org will be used to market the opportunity to run The Daily Bread • Heads of Terms will be agreed between BACRG and the winning applicant with full legal documentation to be agreed between the parties before the • Local and national press will also be contacted to help generate interest in winning applicant takes over the running of the Business the project • It is envisaged that the winning applicant will initially take ownership of The Daily Bread for a 3 year period with an opportunity to extend the agreement at the end of this period subject to agreement between the parties THE DAILY BREAD 6 The Daily Bread FUNDING • The project to transform St Michaels is subject to securing grant funding • BACRG have applied for initial funding through the Heritage Lottery Fund Grants for Places of Worship (“G-Pow”) scheme: https://www.hlf.org.uk/looking- funding/our-grant-programmes/grants-places-worship-england • There are two elements to the project which are summarised in the table, below: Project Name Notes Estimated Budget Status Structural Repairs To make the church £262k Initial approval with further assessments to be structurally sound made through 2017 The Daily Bread To transform the ‘shell’ of BACRG aim to raise circa £300k through further BACRG to raise funds following on from expected the church into The Daily funding applications positive response to the G-Pow application Bread THE DAILY BREAD 7 The Daily Bread INITIAL DESIGNS • Based on the initial assessment and planning by RRA Architects, BACRG are proceeding on the basis of the designs, right and below: • The bakery will be placed at the Western end of the nave along with storage accessed via steps to mezzanine level • A presentation/ display area will be in front of the baking area. This will be used for displaying retail items and for demonstrations during baking courses • The remainder of the nave will be for mixed use: seating for the café when the bakery hosts coffee mornings/ evening events, space for worship/ seminars/ community events • The Chancel at the Eastern end of the church will be used for occasional worship • The Vestry will house the toilets with additional seating space THE DAILY BREAD 8 The Daily Bread INITIAL DESIGNS • The diagram, right, summarises the intended usage of the church and surrounding grounds • The car park is owned by the Herefordshire Diocese.