July 2018 Under the NEWSLETTER INSIDE THIS ISSUE: PAGE 2 Create a Meaningful Brand PAGE 3 Unplug PAGE 4 Vertical Video Marketing PAGE 5 Featured Custom Envelope PAGE 6 GLS Joins Sun Solutions PAGE 7 CIO Tech Tip PAGE 8 Featured Item The AlamoTM Pen Down to Business CREATE A MEANINGFUL BRAND A recent study entitled “Meaningful Brands” that was developed and published by the Havas Group gathered information over the course of eight years from more than 300,000 people worldwide about their interaction with more than 1,500 brands. One takeaway from this study is that content is a major factor in building meaningfulness for any brand. According to the study, 87% of people The published study provides a few 4. Reach out through an appropriate expect a brand to create content that is: points to think about and guides mix of touch-points, content, and » Entertaining brands to try to meet the expectations experiences. » Tells a Story of today’s consumers. 5. Measure and amplify. » Provides Solutions 1. Understand what matters to people Find more information from the Havas » Creates Experiences and Events and what they expect from your Group study at havas.com or get the People no longer expect a list of industry. study breakdown at: features and benefits. Instead, they 2. Understand the types of benefits http://dk.havas.com/wp-content/ want you to tell them the story of your that you currently deliver. product or service that also identifies uploads/sites/37/2017/02/mb17_ the potential to make a difference in 3. Define the type of role you want brochure_final_web.pdf their lives. to play in people’s personal or collective well-being. Under The Sun Newsletter Page 2 Page 2 Business UNPLUG Quotes Too much blue light from our digital devices keeps us awake at night. Too many emails in our in-box make us feel unproductive as we can’t seem to make the emails stop. Our phones now are attached to our hips, and it seems we just can’t get away from the bombarding texts, phone calls, and messages. Wouldn’t it “The worst part of success is be nice to halt the interruptions? to try to find someone who is happy for you.” — Bette Midler “Catch a man a fish, and you can sell it to him. Teach a man to fish, and you ruin a wonderful business opportunity.” —Karl Marx “If you see a bandwagon, it’s too late.” —James Goldsmith CREATE A “There’s no secret about success. Did you ever know a successful man who didn’t tell you about it?” MEANINGFUL BRAND —Kin Hubbard “If you can count your money, you This is the reality we live in, and it The nostalgia of this time is part of don’t have a billion dollars.” provides us with an opportunity for every print piece that people pick —J. Paul Getty earning undivided attention. up to read. They can relax that the flyer will not suddenly announce “It is better to spend money like Print allows you to unplug from an incoming text. It demands their there’s no tomorrow than to spend the noise. It harkens back to a day full attention, and they welcome tonight like there’s no money.” when we could take our phone the lack of interruption. —P.J. O’Rourke off the hook, and no one would worry that something must be Take advantage of the dynamic “You never become a howling wrong if we didn’t call back right you create using print for your success by just howling.” away. When you could read your content. Your customers long for —Bob Harrington newspaper or magazine, and the the moment they can unplug, “A successful man is one who can only interruption was from people and you can provide them with lay a firm foundation with the bricks who were in the room with you at that opportunity with the added others have thrown at him.” the time. benefit of your brand story that —David Brinkley they are reading. “Competition brings out the best in products and the worst in people.” —David Sarnoff Page 3 Page 3 VERTICAL VIDEO MARKETING BRANDS CAN SPEED UP THEIR DIGITAL TEMPO WITH VERTICAL VIDEO MARKETING The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers are the lifeline of any business. Brands are broadening their scope quickly with social video marketing. Platforms you Did You Know? can consider for social video marketing are YouTube, Snapchat, Facebook, Instagram. The latest to talk about is vertical video canvas which Instagram is » The Pentagon has a plan offering by the name of IGTV. for combating a zombie apocalypse. » Gandhi never won the Nobel What is a vertical video? Tapping the younger generation of Peace Prize, despite being It is a full-screen video creating facility; consumers is going to be just easy nominated five times. mobile first; super simple and intuitive and Smartphones and vertical video are vertical. Above all, there is no limitation to capturing a huge segment of the video- » The oldest known creature, a one type of content or format. IGTV is the watching population these days. Several mollusk, was 507 years old until new vertical canvas video app available subscription services like Netflix now scientists accidentally killed it. both as a dedicated standalone app engage their audience with vertical video » In 2011, a woman bought a “non- and accessible from a button inside the from mobile devices. visible” piece of art for $10,000. Instagram app. Reports indicate that 47% of the » Charles Darwin ate every animal How does it work? millennials and Gen Xers do not watch TV he discovered. As soon as you open the app, videos these days. Instead, they consume video » In Texas, it is legal to kill Bigfoot start playing right away and there are content from apps and smartphones. if you ever find it. channels created by the creators. Anyone Marketers have to think to make the most using the app can be a creator! Facilities out of this as this category of consumers » The world’s first labor strike was to comment, like and share videos with plays a greater role in the future business. held at the site of a pyramid. friends are available too. Users have the Brands can easily take off with video » The world’s oldest hotel has facility to access four different categories facility from apps like IGTV. Building been operating since AD 705. for the videos: For You, Following, Popular, engagement is going to be quick and and Continue Watching. easy with such conversational content. » Lobsters are considered to be the cockroaches of the sea. How can you decode this To wrap » The Roman Emperor Gaius opportunity? Right from building customer relationship Caligula made his horse a Before you post a video to IGTV, you need until product promotions, video stands senator (consul). to create your own channel which you can as a powerful tool in a marketer’s arsenal. do either from the Instagram app or IGTV Mobile video consumption is rising and » In 2012, a couple invited Queen app. Once your channel is ready, you can nearly 96% of B2B organizations are using Elizabeth II to their wedding as a easily upload video, add description, title, video in their marketing campaigns. Video joke, and she turned up. and also choose to share to a Facebook content published by brands on social » Cleopatra, the last pharaoh of Page. Your video can 15 seconds to 60 media apps drives better engagement Egypt, was Greek, not Egyptian. minutes long. and huge response rates. » All three Grammys that Elvis Presley won were for his Article sourced from www.business2community. gospel songs. Under The Sun Newsletter Page 4 Business FEATURED CUSTOM Funnies® ENVELOPE Check out our featured custom envelope for this month! We are showing our patriotic side and celebrating the 4th of July. This envelope sports completely different designs on the front and back with crisp divisions on the edges. No wraparound is required! “If you’re looking for something more expensive, we can raise the price.” Customer Care Is It Time to Rethink Your Warranty? When’s the last time you bought 345 Dreher Rd. West Columbia, SC 29169 an electronic product and not been asked if you wanted to purchase an additional warranty? If you have to pay for it, is it considered a warranty or is it an insurance policy? It used to be a pledge to make sure that your product would last. Interested in how you can utilize unique, custom envelopes to Going the distance to keep customers enhance your direct mail marketing? happy by making sure they receive a product that does what’s promised is Contact your sales representative or give us a call at 803.791.1786! the foundation of great business. Because extra charges have become For more information on envelope converting, visit us online at normal, there is an opportunity to www.sunsolutionsusa.com/envelopeconverting/ stand out by turning back the clock a little and offering a pledge to make it right without the extra charge. Page 5 GLS JOINS THE SUN GRAPHIC LABEL SOLUTIONS SOLUTIONS FAMILY! Sun Solutions is expanding again! We are pleased to welcome Graphic Label Solutions, GLS, of Columbia, TN into our family. The label business is one we have had an interest in for a long time and, after years of looking, we have found a perfect fit in Graphic Label Solutions! GLS provides a variety of offerings to clients, everything from custom labels to decals to membrane switches.