USDA United States Department of Agriculture Big Bend Scenic Byway Forest Service Region 8 Interpretive & Wayshowing Plan Apalachicola National Forest March 2010 Big Bend Scenic Byway Prepared by: • USDA Forest Service, Rocky Mountain Region Center for Design and Interpretation • USDA Forest Service, Apalachicola National Forest Prepared for: • Florida Foresight and the Big Bend Scenic Byway Corridor Management Entity This plan was funded in part by the Federal Highway Administration through a National Scenic Byways grant. Base maps used in this document for the development of proposed wayshowing and interpretive structure locations were originally created by Kimley-Horn and Associates, Inc. through funding from the Florida Department of Transportation. Photo credit: Diane Delaney (cover photos and pages 5, 8, 10, 18, 19, 20, 21, 22, 23, 24 (lighthouse), 25 (seafood), 27, 41, 67, and 68. All other photos are public domain. 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Page 2 Interpretive & Wayshowing Plan Contents EXECUTIVE SUMMARY ......................................................................................................................................... 7 Background ....................................................................................................................................................................................7 Purpose and Need ......................................................................................................................................................................7 Definition of Wayfinding and Wayshowing ..................................................................................................................8 Definition of Interpretation ...................................................................................................................................................8 GOALS AND OBJECTIVES ..................................................................................................................................... 9 Wayshowing Goals and Objectives ....................................................................................................................................9 Interpretive Goals and Objectives ......................................................................................................................................9 Audience Analysis ...................................................................................................................................................................11 Table 1 – Audience Analysis and Implications ....................................................................................................................11 Wayshowing Inventory ..........................................................................................................................................................14 Figure 1 – Locations of Planned FDOT Confidence Markers (July 2007) .............................................................14 Figure 2 – Locations of Existing FDOT Confidence Markers (September 2009) ...............................................15 Interpretive Inventory ............................................................................................................................................................16 INTERPRETIVE THEMES AND STORYLINES .......................................................................................... 17 Primary Theme .........................................................................................................................................................................17 Supporting Themes and Storylines ..................................................................................................................................18 Information and Orientation ............................................................................................................................................27 BRANDING ELEMENTS ........................................................................................................................................ 29 Color ..............................................................................................................................................................................................29 Figure 3 - PMS Color Palette ..........................................................................................................................................................30 Logo ................................................................................................................................................................................................30 Figure 4 - Color and Black/White Logo ...................................................................................................................................30 Tagline ...........................................................................................................................................................................................30 Portal Sign Designs .................................................................................................................................................................31 Figure 5 - Forest and Coastal Trail Portal Signs .................................................................................................................31 Page 3 Big Bend Scenic Byway Graphic Elements in Portal Kiosks .................................................................................................................................32 Figure 6 - Forest and Coastal Kiosk Panel Templates (Orientation and Information) ..................................32 WAYSHOWING DESIGN GUIDES ................................................................................................................. 33 Design Considerations ..........................................................................................................................................................33 Structure Material Colors ....................................................................................................................................................33 Sign Materials ............................................................................................................................................................................33 Wayshowing and Interpretive Structure Prototypes ...................................................................................................... 34 Figure 7 - Primary Portal Signs ..................................................................................................................................................... 34 Figure 9 - Primary Portal Kiosks .................................................................................................................................................. 36 Figure 10 - Secondary Portal Kiosks ...........................................................................................................................................37 Figure 11- Site Approach Markers .............................................................................................................................................. 38 Figure 12 - Wayside Exhibits ...........................................................................................................................................................39 Figure 13 - Tertiary Identifier Signs ..........................................................................................................................................40 WAYSHOWING AND INTERPRETIVE STRUCTURE LOCATIONS .......................................... 41 Criteria for Determining Locations ...............................................................................................................................41 Barrier-free ................................................................................................................................................................................41 Accessibility ...............................................................................................................................................................................41 Proposed Wayshowing and Interpretive Structure Locations ...........................................................................42 Figure 14 - Coastal Trail East .......................................................................................................................................................42 Figure 15 - Coastal Trail Central