Moacsa touristic complex BUSINESS PLAN - Draft version November 2007- THIS BUSINESS PLAN IS PROPERTY OF S.C. CARBON CONSULT SRL Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. Table of Contents 1. 1. Executive Summary.................................................................................................... 33 1.1. Objectives ............................................................................................................... 33 1.2. Mission................................................................................................................ 44 1.3. Keys to Success................................................................................................... 44 2. 2. Company Summary .................................................................................................... 44 2.1. Company Ownership .......................................................................................... 44 2.2. Start-up Summary ............................................................................................... 55 2.3. Project Location.................................................................................................. 66 2.3.1. Romania ...................................................................................................... 66 2.3.2. Covasna county......................................................................................... 1010 2.3.3. Moacsa township ...................................................................................... 1111 2.3.4. Our plot of land......................................................................................... 1515 2.4. The Project........................................................................................................ 1515 3. 3. Services..................................................................................................................... 1818 3.1. Service Description........................................................................................... 1818 3.2. Competitive Comparison .................................................................................. 1919 3.3. Sales Literature ................................................................................................. 2020 3.4. Future Services.................................................................................................. 2020 4. 4. Market Analysis Summary ....................................................................................... 2020 4.1. Market Segmentation........................................................................................ 2121 4.2. Target Market Segment Strategy ...................................................................... 2222 4.2.1. Market Needs............................................................................................ 2222 4.2.2. Market Trends........................................................................................... 2323 4.2.3. Market Growth.......................................................................................... 2323 4.3. Service Business Analysis ................................................................................ 2424 4.3.1. Business Participants ................................................................................ 2424 4.3.2. Competition and Buying Patterns ............................................................. 2424 4.3.3. Main Competitors ..................................................................................... 2525 4.4. Statistics .............................................................................................................. 2626 5. 5. Strategy and Implementation Summary.................................................................... 2626 5.1. SWOT Analysis ................................................................................................ 2626 5.1.1. Strengths ................................................................................................... 2626 5.1.2. Weaknesses ............................................................................................... 2626 5.1.3. Opportunities............................................................................................. 2727 5.1.4. Threats....................................................................................................... 2727 5.2. Competitive Edge.............................................................................................. 2727 5.3. Marketing Strategy.............................................................................................. 2727 5.3.1. Positioning Statement ............................................................................... 2828 5.3.2. Pricing Strategy......................................................................................... 2828 5.3.3. Promotion Strategy ................................................................................... 2828 5.4. Sales Strategy.................................................................................................... 2929 5.4.1. Sales Forecast.............................................................................................. 2929 6. 6. Web Plan Summary .................................................................................................. 3131 6.1. Website Marketing Strategy ............................................................................. 3131 6.2. Development Requirements.............................................................................. 3232 7. 7. Management Summary ............................................................................................. 3333 Table of Contents 7.1. Management Team............................................................................................ 33 7.2. Personnel Plan................................................................................................... 34 8. Financial Plan............................................................................................................ 35 8.1. Start-up Funding ............................................................................................... 35 8.2. Important Assumptions..................................................................................... 36 8.3. Break-even Analysis ......................................................................................... 37 8.4. Projected Profit and Loss.................................................................................. 38 8.5. Projected Cash Flow ......................................................................................... 41 8.6. Projected Balance Sheet.................................................................................... 42 8.7. Use of Funds ..................................................................................................... 43 9. Annex........................................................................................................................ 44 Moacsa touristic complex ABOUT CARBON CONSULT SC Carbon Consult SRL offers management consultancy services since 2004. Our offer is aimed especially to the smaller companies, start-ups and entrepreneurs. Our company has significant experience in developing business plans, this area being a strong point in our business offer. We have developed business plans in different industries and in various formats, simple or more complex. The services Carbon Consult offers are: - Development of business plans; - Identification of financing sources; - Monitoring financing sources; - Supplying relevant information about project financing; - Filling in of financing documentation; - Making economic analysis; - Making market studies; - Assisting in developing company strategy; - Writing reports and developing presentations. For more details you can view our company’s web page at www.carbon- consult.ro or you can contact our staff by email at [email protected]. Page 1 Moacsa touristic complex DESPRE CARBON CONSULT SC Carbon Consult SRL oferă servicii de consultanţă în afaceri şi management din anul 2004. Serviciile firmei se adresează în special întreprinderilor mici şi antreprenorilor aflaţi la început de drum. Firma are o bogată experienţă în realizarea de planuri de afaceri, acest domeniu reprezentând un punct forte în relaţia cu clienţii. În cadrul firmei au fost realizate planuri de afaceri din domenii diverse, în formate variate, mai simple sau complexe. Serviciile oferite de Carbon Consult constau în: - Realizarea planurilor de afaceri; - Identificarea surselor de finanţare; - Monitorizarea surselor de finanţare; - Furnizarea de informaţii relevante referitoare la finanţarea proiectelor; - Completarea documentaţiilor pentru finanţări; - Realizarea