lasting legacies Annual Review 2017 supporting children and young people with cancer PB • Redkite Annual Review 2017 Redkite Annual Review 2017• 1 contents From our Chairman and CEO 4 Our vision 6 Redkite’s legacy 8 The cancer journey 10 2017 highlights 11 Lasting support 13 Enduring and sustainable partnerships 21 Loyal communities and strong governance 33 Jenni Seton’s legacy 38 2017 financials 40 Cover: “I rang Redkite and they made me feel special. They were incredibly resourceful. They offered to help without judgement and with pleasure.” You are – Tess, mother of Hugh building a legacy Left: of real support for “Redkite’s financial assistance made a huge difference. We’d gotten to the stage in David’s families facing treatment where we were struggling, and it cancer was an absolute godsend.” – Kate, whose son David (far left) was diagnosed with leukaemia, and then suffered a stroke and brain bleed during treatment. Redkite supported Kate, David and their family during treatment. 2 • Redkite Annual Review 2017 Redkite Annual Review 2017• 3 a message from our Chairman a message from our CEO In 2017 Redkite laid the groundwork for of having professionals to advocate on It’s a great honour to be introducing the deliver, maximising the contributions deepened support for children and young their behalf with schools, universities, 2017 Redkite Annual Review as Redkite’s of our generous donors and generating people with cancer and their families workplaces and other institutions is new CEO. For over 11 years, I’ve had the sustainable revenue. And while 2017 saw us through a range of new initiatives and invaluable, and we are committed to privilege to work alongside our incredible take important steps in all of these areas, improvements to existing core services. continuing to meet this need. former CEO Jenni Seton, Redkite’s generous there is still more work to be done. and passionate supporters and our talented As always, we remain committed to In December 2017 we appointed a new team. I am inspired every day by the stories The theme of this year’s Annual Review of families facing their children’s cancer, and is ‘Lasting Legacies’. This is fitting at a time listening to young people and families, CEO, Monique Keighery. Monique has been when we look ahead to build on Jenni Seton’s and strive to improve our services based with Redkite for over 11 years in key roles driven to reach more of them with Redkite’s essential support. legacy and celebrate Redkite’s treasured on their experiences and feedback. In and has been instrumental in our growth partners, donors, volunteers, and sector response to their calls for easily accessible and development during that time. She We break new ground every year toward collaborators – a community of caring and trustworthy information for families succeeds Redkite’s CEO of 20 years, Jenni achieving our goal of supporting all young individuals who have an enduring impact facing childhood cancer, we released the Seton, whose legacy is immense, as she built people and families who need us. In on the lives of children, young people and Cancer Advisor website in test mode. We Redkite from small and disparate state- 2017 we directly supported more than families across Australia. You’ll meet many will continue to refine the site in 2018, with based organisations to a national charity 3100 people facing cancer by providing of our incredible corporate partners and learnings from its users and expert advisors transforming support for children and a range of services including more than generous individuals in the pages following in the health sector. young people with cancer. We thank Jenni 7400 counselling and support sessions. – including our Premier Partner Coles and for all she has contributed, and are excited We extended our information resource long-term Leading Partners JB Hi-Fi, Country Redkite distributed $1.95 million in offerings for families through the pilot of a Road, The Kinghorn Foundation and BOC. to work with Monique to continue the new online information hub, Cancer Advisor, All our supporters share their energy and financial assistance in 2017. We are now growth of Redkite in assisting families. looking at ways to improve the delivery which is also a forum for people to share expertise to help families on the cancer their experiences. journey, and this includes our engaged and of this important service to ensure it is Thank you again to Redkite’s community highly skilled Board of Directors. Like me, I’m accessible, efficient and sustainable for of supporters, who have enabled us to be At Redkite we are committed to constantly sure you will be inspired by their collective families as they grapple with the hidden there for families at their most desperate improving and innovating to deliver support generosity of spirit and action. costs of cancer. times. Together we are enabling children, as efficiently and effectively as possible. With young people and families facing cancer the help of the prestigious IMPACT Grant Finally I wish to acknowledge the Demand for our support for children to manage the financial and emotional awarded by Perpetual in 2017, we embarked families who have so generously shared and young people with cancer and their challenges of cancer, build on their own on the transformation of our Financial their experiences, pain and triumphs families has continued to increase. We have resilience, and look to the future with hope. Assistance Program. This is particularly in this review. Thank you for working to invested in building our team, recruiting Thank you for playing such an important important given the program is the largest raise awareness of the impacts of cancer of its kind in Australia, alleviating financial and Redkite so that other families will additional senior social workers to better role in building this legacy. meet this demand at the hospital bedside pressure at a time when family income is be supported. Your stories are powerful and via phone, email and face-to-face in our Bruce Morgan significantly reduced due to the need for legacies that are with us always and drive us parents to care for their sick child. In 2017 to do more. You are at the centre of all we offices around Australia. Chairman we also tested new fundraising campaigns, do at Redkite. We also saw a 20% increase in education inviting a new community of individual donors to join our existing donors and partners, to I look forward to continuing our critical grants distributed in 2017. Our Education continue building a strong base for ongoing, work with you, our Redkite community, in and Career Support Program continues sustained family support services. 2018 and beyond. to enable young people to catch up with studies, explore career paths and plan for Key to our future success will be finding Monique Keighery the future beyond cancer. The importance the most effective ways to reach families, constantly improving on the services we CEO 4 • Redkite Annual Review 2017 Redkite Annual Review 2017• 5 Our vision Our legacy Our purpose To support every Redkite has a 35-year legacy of providing Redkite provides professional and essential emotional, financial and practical support to support to children, teenagers and young adults child, teenager families facing cancer. We work collaboratively with cancer (up to the age of 24) to ensure the best alongside hospitals across Australia and with possible quality of life for them and their families – and young adult other cancer charities to provide families with now and into the future. with cancer, the best possible care. Our work is innovative and guided by what families tell us they need. Our promise to families and their family, None of our work would be possible without You are not alone with cancer. We will listen to you the generosity of our donors. Our legacy is your and your family, and give you the practical support who need us. legacy. Thank you for your unwavering support. you need for your whole cancer journey. We believe We believe the best way to support a child or young person with cancer is to support their whole family. We believe in walking alongside them from their diagnosis, throughout treatment and after the return home. We believe in equity and that no family facing cancer should be disadvantaged by their socioeconomic circumstances. We believe in collaboration and ensuring that all who engage with Redkite feel valued, connected and supported. 6 • Redkite Annual Review 2017 Redkite Annual Review 2017• 7 Redkite’s legacy For 35 years Redkite has stood by families facing their child’s cancer, listening to what they need and providing emotional, financial and practical support with professionalism, care and empathy. My husband Since the Redkite gives We really love the I have been Redkite made “The privilege and I have been beginning of families a hand people involved in working at a massive of helping part of the Country Road’s to hold during Redkite. They’re Redkite for over difference to Redkite improve Redkite family partnership the journey. It’s a so passionate and 15 years. I was our lives. After support for for over 10 with Redkite, I’ve relationship that fun. The money the first team my daughter families facing years. When our been inspired by builds, based we fundraise goes member at the Ruby was cancer over the son was diagnosed with Redkite’s leadership within on their commitment to go to those who need it most, new Queensland ‘office’, diagnosed with cancer at past 19 years is the highlight cancer, Redkite was with the community. I couldn’t be the distance with you.