ALFRED PUBLISHING | CB DRUMS | CLEVELANDER DRUM CO. | DANCING DRUM | DREAM CYMBALS | DRUM CHANNEL | DRUM! MAGAZINE | THE OFFICIAL NEWSLETTER OF THE PERCUSSION MARKETING COUNCIL D R A FALL 2020 U C I M R E W M O A R F K O www.playdrums.com S H P O R P O C | A E T H H A N M Welcome to the Fall 2020 Newsletter. The Percussion Marketing Council continues its mission of O A M Y creating new drummers, through new programs to inspire, educate and motivate players. | U S S I C M U | R G D I B I I R I A L L F PMC Adapts to COVID-19, Virtually T A W R | H N A O R I Connecting with All Drummers D S W S U A C The entire music products industry con - R R E E tinues to face changes and challenges | P G N associated with the global coronavirus O O N O B C pandemic this year, but the Percussion O Y P T S | Marketing Council has faced these | M G U current issues head-on. While celebrat - R R E D ing its 25th Anniversary in 2020, T R S E C P Percussion Marketing Council’s leaders H U D S R | and members combined efforts, syn - U N M A ergy, and creativity to not miss a beat I S B | A when it comes to growing the market H S A | Daniel Jimenez, from Milbank, SD, one of the PMC's International Drum Month winners, gives with newly created first-time players, L D the thumbs up to Rick Latham, internationally recognized celebrity drummer instructor, after vir - L E N existing drummers and new customers. O A tual "Lesson with a Master" session. N B A M R H D T Making a direct impact with drummers worked perfectly with the new social May offering drummers a chance to win | Y H H through promotional opportunities and distancing guidelines. a one-hour online video LESSON WITH A R M | . keeping the PMC’s educational pro - A MASTER with internationally recog - A C R N I P grams moving forward has been essen - Both the GET YOUR STICKS TOGETHER nized celebrity drummers Gorden U O B M tial for the entire year. and LESSON WITH A MASTER promo - Campbell, Rick Latham, Rich Redmond, L E I C R A | tions have been tremendously success - and David Stanoch. T N I O O The GET YOUR STICKS TOGETHER pro - ful with an unprecedented number I N S S S motion, which provides a monthly se - of new drummers visiting the Each artist created a short introductory | U H C U R lected winner with 12 half-hour free PlayDrums.com website for contest video clip promoting the PMC’s LESSON D E S P drum lessons at a music retailer’s teach - entry, featured drumming news, webi - WITH A MASTER campaign to engage O X I N G ing studio, was quickly expanded in nars with professional drummers, and participants and entice entries via M O L U O March to include online drum lessons if connections to PMC member websites. social media channels throughout S R I C P the music store was closed because of International Drum Month. | Coronavirus mandates. And in light of International Drum Month the many Covid-19 restrictions across “We wanted to create an educational the country this spring, this year’s As the COVID-19 pandemic escalated opportunity for drummers to learn from reimagined International Drum Month nationwide, the PMC kicked off a new and experience a private online lesson LESSON WITH A MASTER promotion International Drum Month promotion in (continued next page) KAT ELECTRONIC DRUMS | MODERN DRUMMER | PACIFIC DRUMS | PAISTE | PERCUSSION PLUS | PROGRESSIVE MUSIC CTR | PMC Adapts to COVID-19 (continued from page 1) with some of the industry’s most respected players. People are lose sight of the potential to create new customers as a result becoming more familiar with online teaching technology used of increased time and interest in trying new things like for live lessons. Even with a simple video chat, the audio qual - drumming. Once the Coronavirus is under control, we’re ity is good enough, and you can hear what someone is playing optimistic that drums and drumming will see significant on an instrument. It’s not too different to a face-to-face lesson,” increases in interest, product demand, and more new drum PMC Co-Executive Director David Jewell explains. lesson students in the retailer’s teaching studios.” The LESSON WITH A MASTER drawing attracted close to 500 For complete program details about all Percussion Marketing entries during April and May from players of all levels, gen - Council’s market development programs, campaigns and ders and ages from across the county via PlayDrums.com, advocacy visit www.PlayDrums.com . the PMC’s official website. Each randomly selected winner had a private one-hour video-conference lesson with one of the four artists. Winners include: Marcus Cain, Bolivar, MO; Johnny Shankel, Rancho Cucamonga, CA; Jack Johnson, Eau CALLING ALL MEMBERS: Claire, WI; Nathan Bales, Springport, IN; Daniel Jimenez, Mil - "Lesson With A Master" bank, SD; John Helm, Gardena, CA; and Stephanie Krichena, Oklahoma City, OK. Expanding in 2021 Educational Programs For the PMC’s in-school educational presentations (DRUM SET IN THE CLASSROOM) and hands-on drumming presen - tations (PERCUSSION IN THE SCHOOLS/LIBRARIES), the obstacle faced was how to sanitize and disinfect drum sticks that are shared by hundreds of students in an all-school assembly. The PMC received a huge product donation from a member allowing the PMC to create 30-40 individual “Personal Percussion Packs” for each in-school workshop or drumming class. The PPP consists of a pair of drumsticks, an 8” tunable At press time, the PMC Executive Committee was practice pad and instructional CD/book packet which the outlining plans for 2021 programs, activities and participating student drummer uses and can keep perma - educational connections that expand the connectivity nently, as a gift from the PMC. As soon as schools reopen, the with drummers of all abilities and ages. Based upon previously delayed in-school presentations will be resched - the huge success of the Lesson With A Master cam - uled, offering schools these PMC Personal Percussion Packs paign during International Drum Month in May 2020, as a connection and hosting incentive. Our special thanks to the free one-hour private online lesson promotion Hal Leonard Corporation and Brad Smith for this support. will be expanding for 2021. PMC’s Co-Executive Director Karl Dustman explained, “Our The PMC will be seeking current PMC Member com - leadership team and membership stepped up to the COVID- panies to submit CELEBRITY ARTIST NOMINATIONS 19 challenges, seizing every opportunity available to continue for possible inclusion in the May 2021 IDM consumer new player-drummer market development growth for promotion. To submit an artist or for more information, retailers. Now more than ever the PMC is working with its please contact Karl Dustman at: [email protected] membership and all percussion retailers to make certain we come together to support drummers of all ages. We cannot www.playdrums.com 2 PMC Begins Next 25 Years with Changes in Leadership for 2021 The PMC Executive Committee announces position for 19 years, during which we have Executive Committee Officer Stacey that Executive Director Karl Dustman will be made significant strides, and weathered a Montgomery-Clark. “We are at a critical stepping down from his leadership position few storms. Everything the PMC has moment and we need strong, continued with the PMC at the end of January 2021, and accomplished for the percussion industry’s leadership to successfully implement our Antoinette Follett , PMC Communications growth was achieved through the leader - strategic vision and take advantage of Director, has been selected to fill the Execu - ship officers, advisory board, and participat - partnerships and marketing growth oppor - tive Director leadership role. Over the next ing members and facilitators. This team is tunities ahead.” several months, the Executive Board officers the most amazing group of individuals that are working closely with Antoinette on tran - anyone could ever ask to work with,” states sitioning responsibilities and new program Dustman. “It has been a personal mission to initiatives, activities, and events for 2021. see the organization through its 25th Anniversary celebration. With that achieve - ment, it’s time to return my time and atten - tion to my two businesses and professional concert performance demands that have significantly increased over the years.” An active full-time professional percussion - ist, Dustman is also a recognized music products industry executive with more than 55 years of music industry career achieve - Antoinette Follett, new PMC Executive Director ments. He is the founder of his own marketing communications firm and creator Follett has a long history in the NAMM of his orchestral “Professional Percussion community in both communications Karl Dustman, Executive Director 2001-2020 Products” showroom, both based in and publishing roles. Working for Bentley- Cleveland, Ohio. Hall, Inc. for more than 20 years, Follett Dustman began leadership of the PMC in developed marketing and communications 2001 and has served the organization in a va - Incoming PMC Executive Director projects for some of the music industry’s riety of organizational boards positions. Antoinette Follett commented, “Through most respected brands, served as Under Dustman’s direction, the PMC Karl’s leadership, the PMC has connected editor-in-chief of Making Music magazine, launched many market development thousands of wanna-play and existing drum - and managing editor of International initiatives, including Roots of Rhythm, Drum mers with the PMC mission and nationwide Musician magazine.