Santa Monica April 2021 Table of Contents 1. Intent 04 2. Operator Information 06 3. Equipment 25 4. Maintenance 70 5. System Balancing & Redistribution 90 6. Operations Sustainability 102 7. Rider Behavior & Roadway Safety Compliance 115 8. Community Engagement, Outreach & Safety/Riding Education 145 9. Affordability 172 10. Customer Service 184 11. Data 189 12. Forms 199 Appendix 219 Appendix 1: Bird Vehicle Testing Protocol 219 Appendix 2: Current Operations 220 Appendix 3: Ceased Operations due to Bird Withdrawing from Market 225 Appendix 4: Ceased Operations at the Request of the Local Government 228 Appendix 5: Resilience and Business Continuity Plan 233 Appendix 6: Letters of Support 256 Appendix 7: Bird Rental Agreement, Waiver of Liability and Release 259 Appendix 8: Bird’s Bank Guarantee 273 Appendix 9: PCI 274 Appendix 10: Operational Code of Conduct 284 Appendix 11: Accessibility Adjustment Interface 285 Appendix 12: Vehicle Certifications 286 Confidential and proprietary information exempt from public disclosure under Cal. Gov. Code § 6254(k), Cal. Evid. Code § 1060. 2 Dear Santa Monica Shared Mobility Selection Committee, Thank you for the opportunity to present our vision for the next chapter in Santa Monica’s ongoing mission to deliver equitable, zero-emission mobility for all. Through the efforts of Mayor Sue Himmelrich, the City Council and the Community Development Department, Santa Monica has established itself as a world leader in shared urban transportation. The City’s vision for sustainable, data-driven mobility programs and infrastructure improvements has already resulted in the creation of new mobility modes, millions of fewer car rides and safer city streets—and this is only the beginning. For more than three years, the team at Bird has been immensely proud to work in partnership with the City of Santa Monica. Together we have pioneered the global shared e-scooter industry and developed the technologies and solutions that are carrying the industry forward. These include geofencing technologies, vehicle and infrastructure enhancements, and intelligent data sharing principles that helped inform the City’s update to the 2011 Bike Action Plan last October. The collaborative relationship between Bird and Santa Monica is built on trust and close community ties that are deeply important to all of us. It’s why we chose to establish our global headquarters here and why hundreds of our locally based team members regularly engage in community activities from beach cleanup outings to advocating for the protection of valuable community programs. Santa Monica is our home, and we have committed to staying here to build upon this strong partnership and help improve city life for everyone. Bird’s dedication to providing the City and its residents with the world’s safest, most accessible micromobility service has never been stronger. As the mobility needs of Santa Monica evolve throughout the upcoming second pilot, know that the City will continue to find in Bird a trusted partner who can be relied upon to innovate and adapt our operations along with you. Thank you for the past three-plus years of developing collaborative mobility solutions in Santa Monica, and we look forward to the opportunity to continue to serve our hometown and move the micromobility industry forward together for years to come. Sincerely, Travis VanderZanden Santa Monica Resident, Bird Founder and CEO Confidential and proprietary information exempt from public disclosure under Cal. Gov. Code § 6254(k), Cal. Evid. Code § 1060. 3 1. INTENT: Please describe the overall vision for the service. Santa Monica’s first micromobility pilot revolutionized urban transportation. It began with 12 Bird e-scooters parked in front of a shared Downtown workspace in September 2017. In the months and years that followed, our team worked closely with City leaders and staff, turning their guidance, feedback and policies into innovative solutions like geofencing, drivers license scanning technology, Helmet Selfie and Community Mode that have moved the entire industry forward. Nearly four years later, Bird’s local operations have provided rides to individuals, helping the City to avoid nearly metric tons of CO2 emissions. Santa Monica is firmly established as a global leader in fostering creative mobility policies and programs, and we aim to help the City build on these successes to deliver an even more equitable and sustainable transportation solution that meets the needs of every type of rider. For Santa Monica’s second pilot program, Bird is doubling down on our vision of healthy, vibrant neighborhoods connected by safe and sustainable integrated mobility solutions. Our most advanced e-scooter models and a diverse portfolio of multimodal vehicles that include e-bikes and accessible devices like Bird Whill and Bird Latch will expand micromobility access to every rider who needs it. Similarly, our expanded discount programs like Community Mode, Global Ride Pass and many more will keep micromobility use affordable to riders in every socioeconomic bracket. In Bird, the City will continue to find a partner who prioritizes the needs of all who live, work and visit Santa Monica. Working in collaboration with the City, local community leaders and advocates, we will create a more accessible transportation network that helps the City reach the goals in the Climate Action and Adoption Plan, achieving an 80% cut in carbon emissions by 2030 and reaching community-wide carbon neutrality by 2050. This overarching vision will be supported by the following: Shared Values. Bird was born in Santa Monica, and the values that define our work have been shaped by years of experience in the community. Through partnerships with groups from Community Corp of Santa Monica to Familias Latinas Unidas and advocates for people with disabilities, we foster ridership that is inclusive of Santa Monica’s diverse residents. Accessible Multimodal Vehicles. Bird’s most advanced and accessible vehicles and will be available for the City’s second pilot program. From the Bird Two and Bird Three, our newest shared e-scooter models with safety features that include the industry’s only autonomous emergency braking system, to a suite of accessible vehicles such as the Bird Whill and Bird Latch and our brand-new Bird Bike, we’re excited to bring Santa Monica riders the very best mobility options available. Exceeding Safety Standards. As a transportation company, it is not enough to meet safety standards; they must be exceeded. In an emerging industry, Bird is focused on guaranteeing the safety and security of every individual we encounter. Our financial investment in innovation has created the safest combination of hardware and software in the industry, untarnished by vehicle recalls, hacks or data breaches. Secure Data Sharing. We fight to protect cities’ access to shared data. In 2019-20, Bird and Santa Monica led a joint effort to defeat a bill that would have limited data sharing with cities in California. In 2019, we were a founding member of the Open Mobility Foundation, an open-source software foundation that creates a governance structure around open-source mobility tools, beginning with a focus on Mobility Data Specification (MDS). In 2021, Bird and Santa Monica are again working together to defeat another attempt to curb sharing data with cities. Confidential and proprietary information exempt from public disclosure under Cal. Gov. Code § 6254(k), Cal. Evid. Code § 1060. 4 Innovation and Equity. Bird will work with the City to develop the most advanced micromobility service that’s available to all riders in Santa Monica. Through innovative solutions such as Beginner Mode, and ), we will help set a new standard for intelligent ridership and operations, while equity programs such as Community Pricing and Global Ride Pass will ensure that the cost of e-scooter trips affordable for low-income and frequent riders. Integrated Transportation Solutions. Bird shares the City’s vision of holistic transportation solutions. By partnering with Transit, a global third-party Mobility as a Service (MaaS) app, Santa Monica riders will be able to easily access Bird alongside public transit like Big Blue Bus and Metro. We will also continue existing collaborations with transit providers like LA Metro, incentivizing designated micromobility parking at every Expo Metro station in Santa Monica including Downtown, 17th Street and Bergamot. Upholding Santa Monica’s “Vision Zero” Approach. Santa Monica’s protected bike lane network and “Take the Friendly Road” education program are setting an example for cities across the country. Bird will support these efforts through safety initiatives such as our CDC-compliant in-person safety events, local Ride Better safety campaign and our industry-first driver education video series. Together in partnership with the City we will not only improve rider behavior but also end traffic fatalities on Santa Monica streets. Building a More Vibrant Santa Monica. We measure the success of our service by the strength of our local partnerships. Beyond maintaining open communication with the City, we will focus on assisting with Santa Monica’s economic recovery by working with small-business owners to increase foot traffic via shared promotions and featured app placement. Additionally, we will continue our work with community leaders, workforce development organizations and Santa Monica Community College to provide meaningful employment opportunities to the city that we call home. As the longest serving operator