QUENCHING THIRST FOR OVER 80 YEARS We are known throughout the industry for our reliability, integrity and consideration for our customers’ needs. Tell us the flavour you want and we’ll make it for you. In effect, we can create or match any flavour so you can brand it up as your own. From naturals to functionals, bulk compounds or concentrates, we can meet your requirements. Even trial batches can be accommodated. Why settle for just a beverage supplier when you could have a partner? Beverage Development & Compounds Simpsons Beverage Supplyt$IJTXJDL(SPWFt#MBDLQPPMt':&6Tel: 01253 766 333 Email: [email protected] www.simpsonsbeverages.com WE MAKE THE PERFECT DRINK Soft Drinks Internationa l – March 2015 ConTEnTS 1 news Europe 4 Africa 8 Middle East 12 Asia Pacific 16 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 18 Ingredients 22 features Juices & Juice Drinks 24 Waters & Water Plus Drinks 26 Juices And Nectars 38 The category still accounts for 6% of all of Carbonates 28 the soft drinks that we drink and every - body in the world drinks more than five Sports & Energy 30 litres of juice and nectars each, but falling Functionals 32 volumes must be a worry for those in the industry. The halo may have slipped as RTD Teas & Coffees 34 the health lobby discourages consump - Dairy & Alternatives tion, but juice and nectar suppliers should 36 remember they have a very good story to tell, reports Richard Corbett. Processing 48 Private Label 40 Packaging 51 Due to retailer initiatives, including hard Environment 54 discounters, and the economic downturn, private label growth has accelerated in Pop Goes The Weasel 42 People 58 many countries. The ballgame for brands The ‘Designer Coating’ revolution has Events 61 has changed irreversibly and many of already started – offering the potential of them have been pushed onto the defensive dramatically improved shelf life, or have even disappeared. Koen de Jong twinned with substantial improvements explores the private label landscape. in quality and taste, claims Christopher regulars Roberts . Inclusive Design 44 Comment 2 An international force in food and bever - ages has emerged to champion inclus- BSDA 57 ively designed packaging by initiating a policy that prioritises the needs of con - From The Past 60 sumers of all ages with a range of capabil - Buyers’ Guide 62 ities. Joanne Hunter assesses the implication for designers of caps and Classified 64 closures. Front Cover: ©Maksheb (from bigstockphoto.com) www.softdrinksinternational.com The Soft Drinks International International Soft Drinks Conference London 2015 To learn more about participation and sponsorship opportunities, please contact: [email protected] Register your interest now! www.softdrinksinternational.com/conference 2 CoMMEnT Soft Drinks Internationa l – March 2015 Published by ASAP Publishing Limited Editor What’s in a name? Philip Tappenden News Editor Maureen Byrne NPD goes for Correspondents: EuRoPE Gerard o’Dwyer ASIA & PACIFIC differentiation Kelvin King AMERICAS Most of us are familiar, more or less, with the oft-misquoted, misunderstood and mis- Richard Davis translated phrase William Shakespeare had doomed young Juliet utter: “A rose by any Market Analyst other name would smell as sweet.” Richard Corbett If you take it on face value as a sort of ‘what’s in a name?’ piece of sad rhetoric, it didn’t work out well for either Juliet or Romeo. Blood and poison everywhere. Scientific Adviser And while it’s true that if you were to call a sweet-smelling rose something nasty Dr John Wilkinson that would make no difference to the reality life isn’t always like that – especially in the FMCG sector. Annual Subscription Rates (inc. postage) For every successful soft drink brand that has won global or at least regional Eu Member State: £120, €150 recognition there are a thousand that had led a brief butterfly existence of popular Rest of World: £135, €170, $220 demand, only to fade away when the commercial cycle terminated. Individual copies: £15, €20, $25 That might well not be fair, just as was the case for the protagonists in the Shakespeare play, but that’s the way it always has been and always will be until the Subscription Enquiries day when nanny state governments insist on generic branding and product Soft Drinks International descriptions for soft drinks. Such a day is, one hopes, a long way away – if ever. Po Box 4173, Wimborne BH21 1YX, uK In some markets core brands are being built on increasingly, delivering sub-brands Tel: +44 (0)1202 842222 that are far removed from the generic. Fax: +44 (0)1202 848494 In Japan, for instance, fruit drinks – fruit-based CSDs, dairy fruit combos and juices E-mail: [email protected] of varying real-fruit percentage have taken in recent years to not only differentiating Editorial - News between types of a well-known fruit such as the apple but also introducing fruit I’ve Maureen Byrne never heard of. Tel: +44 (0)1255 424611 A half hour of Google, Wikipedia and phoning people who might know often ends E-mail: [email protected] with the realisation that I know this fruit as X while Japanese know it as Y, Filipinos as B and Chinese as G.R or Q depending on where they live. Editorial - Features We’ve touched previously on the growth of regional flavours, product names and Philip Tappenden brands. This is a little different because underlying the flavour/product differentiation Po Box 4173, Wimborne BH21 1YX, uK is usually a respected brand, sometimes highlighted but also sometimes downplayed Tel: +44 (0)1202 842222 to allow the full impact of the offering. Fax: +44 (0)1202 848494 And so you get a blended juice drink from specific orchards in four regions of E-mail: [email protected] Japan, mixed with the waters of Mt Fuji and/or some other mountain. It’s happening with RTD teas, too. When I was young, I thought there were only half Advertisement Sales a dozen varieties of tea. Hah! There are hundreds, putting aside the flavoured variants. Soft Drinks International Then there’s the different bits you can pick and at what times of year, and different Po Box 4173, Wimborne BH21 1YX, uK ways of processing and brewing. Tel: +44 (0)1202 842222 It’s no wonder that one company such as Kirin can come up with a new RTD tea Fax: +44 (0)1202 848494 about once every fortnight. RTD coffee is just as complex. The Japanese giants have E-mail: [email protected] begun delving into regional variations as well as the usual array of blends. Even CSDs are becoming intriguingly complex, resurrecting traditional flavours Middle East Representative Valentina Lotfy near-unknown to today’s generations and mixing flavours to present new fusion tastes. Tel: +971 503059019 Increasing expenditure on R&D labs is building much of the foundation for this new E-mail: [email protected] wave of imagination and innovation, but there’s also strong feedback from consumers and other input, including some old-fashioned guesswork. US Representative Richard Davis Kelvin King Tel: +1 479 963 6399 E-mail: [email protected] Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873). The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written © 2015 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. www.anugafoodtec.com Soft Drinks Internationa l – March 2015 International supplier fair for tht e SUBSCRIBE food and drink industtry To receive your monthly copy COLOGNE, 24.27.03.2015 of Soft Drinks International email: subscriptions@ softdrinksinternational.com ONE FOR ALL. European Union: £120, €150 Rest of World: £135, €170, $220 ALL IN ONE. Food Processing | Food Packaging | Food Safety Food Ingredients | Services & Solutions CONTRIBUTE Visit the future of the food industry. The latest technologies, trends, innovations. Send your news to: news@ Anuga FoodTec. Always in tune with the times. softdrinksinternational.com To discuss editorial opportunities email: editorial@ softdrinksinternational.com ADVERTISE To discuss advertising email: advertising@ softdrinksinternational.com Download the SDI Media Pack from www.softdrinksinternational.com/ advertise All major credits cards accepted Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 Koelnmesse GmbH Messeplatz 1 50679 Köln Germany Tel. +49 1806 578 866 [email protected] www.softdrinksinternational.com 1 19.02.15 08:54 4 InDuSTRY nEWS Soft Drinks Internationa l – March 2015 Eden Springs backs Europe Polish charity EdEn Springs, a supplier of bottled water MP opens new line and water coolers, has furthered its support for leading Polish charity, WOSP (the Great at Radnor Hills Orchestra of Christmas Charity, with a pack - age of event sponsorship and a donation of almost €70,000. THE Rt Hon William Hague MP officially The company was the main sponsor of opened a new bottling line at Radnor Hills two key events for leading Polish charity day, Mineral Water on 16 February 2015. Radnor The Great Finale, on 11 January, including Big MP William Hague opens a new bottling line at Hills, near Knighton in Powys, UK, is one of Run Warsaw.