TABLE OF contents CINEMATIC SPECIFIC DAYTIME PROGRAM SPOT OR CAMPAIGN ........................ 17 PROMOS AT THE MOVIES ...................................................... 1 MADE-FOR-TELEVISION MOVIE SPOT ...............................18 THEATRICAL FILMS SHOWN ON TELEVISION SPOT OR VOICE OVER CAMPAIGN .............................................................................18 BEST VOICE OVER PERFORMANCE ...................................... 1 DAYPART/BLOCK OF PROGRAMS SPOT OR CAMPAIGN ..19 TELEVISION - VIDEO PRESENTATION: content PROMOTION PUBLIC SERVICE ANNOUNCEMENT SPOT OR GENERAL CHANNEL IMAGE SPOT ....................................... 2 CAMPAIGN .............................................................................19 GENERAL CHANNEL IMAGE CAMPAIGN ............................. 2 ART DIRECTION & DESIGN: PUBLIC SERVICE ANNOUNCEMENT SPOT OR CAMPAIGN ............................ 20 ART DIRECTION & DESIGN: GENERAL CHANNEL IMAGE SPOT ....................................................................................... 3 “BEHIND THE SCENES” PROMOTION - LONG/SHORT FORM ............................................................ 20 ART DIRECTION & DESIGN: GENERAL CHANNEL IMAGE CAMPAIGN .............................................................................. 3 STUNT PROMOTION - ON-AIR ONLY ..................................21 GENERAL CHANNEL IMAGE SPOT OR CAMPAIGN - LONG ART DIRECTION & DESIGN: INTERSTITIAL/SHORT FORMAT.................................................................................. 4 FORM SPOT OR CAMPAIGN .................................................21 ART DIRECTION & DESIGN: CHANNEL ID ............................. 4 INTERSTITIAL/”PROMO-TAINMENT”/GENERAL PROGRAM WRAPS CAMPAIGN .......................................... 22 CHANNEL HOLIDAY/SPECIAL EVENT SPOT ........................ 5 ON-AIR CONSUMER TIE-IN/BRAND INTEGRATED CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN .............. 5 SPOT ..................................................................................... 22 ON-AIR PROMOTION FOR CHANNEL WEBSITE .................. 6 ON-AIR CONSUMER TIE-IN/BRAND INTEGRATED PROGRAM PROMOTIONAL SPOT - IN-HOUSE .................... 6 CAMPAIGN ............................................................................ 23 PROGRAM PROMOTIONAL CAMPAIGN - IN-HOUSE .......... 7 BRANDED CONTENT PROMOTION ..................................... 23 PROGRAM PROMOTIONAL SPOT - OUT-OF-HOUSE .......... 7 ART DIRECTION & DESIGN: PROGRAM INFORMATIONAL GRAPHICS ............................................................................. 24 PROGRAM PROMOTIONAL CAMPAIGN - OUT-OF-HOUSE...................................................................... 8 ART DIRECTION & DESIGN: PROGRAM OPEN/TITLES ..... 24 ART DIRECTION & DESIGN: PROGRAM PROMOTIONAL ART DIRECTION & DESIGN: PROGRAM BUMPER ............. 25 SPOT ....................................................................................... 8 ART DIRECTION & DESIGN: PROGRAM-SPECIFIC LOGO .. 25 ART DIRECTION & DESIGN: PROGRAM PROMOTIONAL CAMPAIGN .............................................................................. 9 TELEVISION - VIDEO PRESENTATION: NEWS PROGRAM COMEDY PROGRAM SPOT .................................................... 9 NEWS/INFORMATION PROGRAM SPOT ........................... 26 COMEDY PROGRAM CAMPAIGN .........................................10 NEWS/INFORMATION PROGRAM CAMPAIGN ................. 26 CLIP-BASED COMEDY PROGRAM SPOT .............................10 SPECIAL NEWS REPORT OR EVENT PROGRAM SPOT OR CAMPAIGN .......................................................................27 ENTERTAINMENT PROGRAM SPOT ................................... 11 ART DIRECTION & DESIGN: NEWS PROGRAM ENTERTAINMENT PROGRAM CAMPAIGN .......................... 11 INFORMATIONAL GRAPHICS ...............................................27 CLIP-BASED ENTERTAINMENT PROGRAM SPOT .............12 ART DIRECTION & DESIGN: NEWS PROGRAM OPEN/ LIVE EVENT SPOT.................................................................12 TITLES ................................................................................... 28 LIVE EVENT CAMPAIGN .......................................................13 ART DIRECTION & DESIGN: NEWS PROGRAM BUMPER.. 28 ART DIRECTION & DESIGN: HOLIDAY/SEASONAL/ TELEVISION - VIDEO PRESENTATION: SPORTS SPECIAL EVENTS SPOT .......................................................13 SPORTS PROGRAM SPOT OR CAMPAIGN ......................... 29 HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN .............................................................................14 ART DIRECTION & DESIGN: SPORTS PROGRAM SPOT .... 29 DRAMATIC PROGRAM SPOT OR CAMPAIGN .....................14 ART DIRECTION & DESIGN: SPORTS PROGRAM CAMPAIGN ............................................................................ 30 CLIP-BASED DRAMATIC PROGRAM SPOT .........................15 ART DIRECTION & DESIGN: SPORTS GENERAL IMAGE CHILDREN’S PROGRAMMING SPOT OR CAMPAIGN ..........15 SPOT ..................................................................................... 30 CLIP-BASED CHILDREN’S PROGRAMMING SPOT ..............16 ART DIRECTION & DESIGN: SPORTS PROGRAM SPECIAL UNSCRIPTED/NON-FICTION/REALITY PROGRAMMING EVENTS SPOT .......................................................................31 SPOT ......................................................................................16 ART DIRECTION & DESIGN: SPORTS PROGRAM OPEN/ UNSCRIPTED/NON-FICTION/REALITY PROGRAMMING TITLES ....................................................................................31 CAMPAIGN ............................................................................. 17 TELEVISION - VIDEO PRESENTATION: CABLE, SATELLITE PROMOTIONAL INTERACTIVE APPLICATIONS ................ 45 AND ONLINE CONTENT PLATFORMS USE OF INTERACTIVE MEDIA: CRAFT CATEGORY GENERAL IMAGE SPOT OR CAMPAIGN: CABLE, SATELLITE AND ONLINE CONTENT PLATFORMS ............ 32 TECHNICAL INNOVATIONS .................................................. 45 ON-SCREEN SERVICES PROMOTION SPOT OR CROSS MEDIA PROMOTION: CHANNEL PROMOTION CAMPAIGN: CABLE, SATELLITE AND ONLINE CONTENT PLATFORMS ..........................................................................33 GENERAL IMAGE CAMPAIGN USING MULTIPLE MEDIA .. 46 TELEVISION - VIDEO PRESENTATION: TRADE OR INTERNAL CROSS MEDIA PROMOTION: CONTENT PROMOTION MARKETING PROGRAM/MOVIE PROMOTION PACKAGE CAMPAIGN MARKETING VIDEO/SIZZLE REEL/PRESENTATION - USING MULTIPLE MEDIA ..................................................... 46 INTERNAL USE .....................................................................33 HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM MARKETING VIDEO/SIZZLE REEL/PRESENTATION - CAMPAIGN USING MULTIPLE MEDIA ................................. 47 EXTERNAL USE ....................................................................33 DRAMATIC PROGRAM CAMPAIGN USING MULTIPLE ART DIRECTION & DESIGN: SALES OR INTERNAL MEDIA ................................................................................... 47 MARKETING PRESENTATION ............................................. 34 CHILDREN’S PROGRAM CAMPAIGN USING MULTIPLE ART DIRECTION & DESIGN: SELF PROMOTION/SHOW MEDIA ...................................................................................48 REEL/COMPANY IMAGE REEL ........................................... 34 UNSCRIPTED/NON-FICTION/REALITY PROGRAM CAMPAIGN USING MULTIPLE MEDIA .................................48 TELEVISION - VIDEO PRESENTATION: SPECIAL CATEGORIES CONSUMER TIE-IN/BRAND INTEGRATED CAMPAIGN FUNNIEST PROMO ............................................................... 35 USING MULTIPLE MEDIA ..................................................... 49 ART DIRECTION & DESIGN: MUSIC VIDEO OR SHORT STUNT PROMOTION PACKAGE USING MULTIPLE SUBJECT VIDEO .................................................................... 35 MEDIA ................................................................................... 49 TELEVISION - VIDEO PRESENTATION: CRAFT CATEGORIES TOTAL PACKAGE ART DIRECTION & DESIGN: CHANNEL IMAGE - ON-AIR ONLY ......................................................... 50 EDITING ................................................................................. 36 TOTAL PACKAGE ART DIRECTION & DESIGN: CHANNEL COPYWRITING ..................................................................... 36 IMAGE – USING MULTIPLE MEDIA ..................................... 50 DIRECTING .............................................................................37 TOTAL PACKAGE ART DIRECTION & DESIGN: USE OF ORIGINAL MUSIC/SCORE .......................................37 PROGRAM - USING MULTIPLE MEDIA ................................51 BEST USE OF MUSIC ............................................................ 38 TOTAL PACKAGE ART DIRECTION & DESIGN: PROGRAM - ON-AIR ONLY ...................................................51 SOUND DESIGN .................................................................... 38 LOGO DESIGN: CHANNEL SPECIFIC - USING MULTIPLE ANIMATION .......................................................................... 39 MEDIA ................................................................................... 52 ON-AIR ILLUSTRATION ....................................................... 39 CROSS MEDIA PROMOTION: SPORTS PROMOTION ON-AIR TYPOGRAPHY ........................................................40 OVERALL INTEGRATED SPORTS MARKETING RADIO – AUDIO ONLY CATEGORIES CAMPAIGN ...........................................................................