12 Annual Report 2014/2557 Corporate Social Responsibility Responsibility of Thaicom means that the Company is Human Resources nationally gaining recognition as a corporate with responsibility Internal Human Resources to the stakeholders. “Sustainable Development” is embedded Our human asset, the management and employees, is valued by positive impact of the community’s occupational and as they are the crucial elements to efficiently drive the Company learning skilled benefited from our products. Meanwhile, to our success. We always focus on developing our internal we aim to minimize negative impact both from our own community. We offer training courses to develop and enhance operations and the social structure trouble via the use of their capability, create suitable corporate culture and provide Thaicom service through the care of human resources, pleasant working environment. We also work to create a maintaining of the products and services and quality of culture that employees share the ownership of their organization contents when operating our business. by setting up a team who is in charge of people’s preferences and interests. There are 11 socialized clubs now available for them. Moreover, the Company also prioritizes that employees Annual Report 2014/2557 13 necessary information via the Company’s technology for their knowledge-based education. The standard of life is therefore improved. In order to support the social development the Company has engaged the following projects intended for knowledge-based education. Project “Thai Kid Thaicom - Training course on how to set up satellite TV receivers for education” We engaged with the social development through the use are politely treated with dignity and respect at all times and our of our products to enhance the community’s potential. The working environment must be free from bullying, harassment Company’s products support the distance learning and and discrimination as per the Human Rights concept. Our minimize accessible gap so that young people in remote employees receive acceptable compensation and treated areas, and rural areas with teacher shortage. Thaicom satellite fairly. The human resources are managed and developed based channels are gradually available and equally open learning on the 4C principles. opportunities to children across the country. They can develop External Human Resources their potential to be model citizens. In 2014, the Company The external human resources such as the public, community delivered 3,017 sets of satellite TV receivers to desolate and society are the Company’s external asset as well.The schools and school in need of teacher. This activity opens Company determines to be involved with developments from more opportunities to our young people to access information the grass roots. We support the community in accessing either in or out their classroom. Number of Satellite TV receivers provided to support distance learning education 2013 2014 2015 Plan • OBEC* School 31 sets • OBEC* School 3,004 Sets • OBEC* & Border Police School 1,000 Sets • Vocational School 1,300 Sets • Thai Red Cross Center 13 Sets • Mae Fah Luang Community Learning Centre for local hill tribes 200 Sets Total Total Total Total Sets Beneficiaries Sets Beneficiaries Sets Beneficiaries Sets Beneficiaries Note : The number of beneficiaries are based on 200 / set * OBEC : Office of the Basic Education Commission 14 Annual Report 2014/2557 Project “Thai Kid Thaicom - Training course on how educational formats implemented more projects at 10 schools to set up satellite TV receivers for education” in Nonthaburi and Pathum Thani. It was an activity that we trained vocational students in Wiwat Project “Thaicom Learning Center at Wat Chiang Khet Polmuang School and trainees from narcotics rehabilitation School” to enhance the sustainability of their occupation in the future. The Project was originated to construct an educational We expect the trainees will be able to use the knowledge and approach that encourages students in Learning by doing. skills in engaging with the social development as well as to Students inspired by the approach are thinkable, cascade their skills. Last year Thaicom organized 7 training knowledgeable, observe and have public consciousness to courses. They were 2 trainings at Wiwat Polmuang School, 3 help the community. They can also apply those skills with trainings in Technical Colleges and 3 trainings organized at for actual practices. military personnel who delivered the installations to relay the opportunity at the Border Patrol Police facility. Project Thaicom for Community - Chaleomsri Community Organic Vegetable Fund” Project “Thai Kid, Thaicom- the Thaicom Network We initiated this project to promote the community strength Schools” by funding a working capital for a community. The fund was The mission is to empower distance learners in our partner spent in knowledge-based network for organic vegetable. schools to reach their full education potential. We have fully Their objectives were to resolve material issues, reduce cost, supported the Distance Learning Foundation with our satellite increase their products value, and generate more income to TV signal receivers and television sets in all classrooms at Klai members and the community as a whole. The project also Kangwon Palace School where varied educational programs tightened the members’ relationships. The community found are live broadcast. The network is also available on demand reduction of chemical in farming their organic products is safe for everyone’s e-Learning. In 2014 Thaicom supported other for consumption in the community as and for the market. If Annual Report 2014/2557 15 the project is successful and brings the funds to balance, the developing the social structure to enable them easily access community would embed more sustainable approach to healthy the information based on social sustainability. Children’s food and be considered applying the sufficient economics to inspired by the exhibition are interested in more learning the community. and development. The method of choosing and using right “Space & Satellite Pavilion” technologies creatively will enhance their potential. It is the first and sole museum of Thailand initiated by Thaicom. The Museum tour guides are our engineers or experts who Products and Services provide accurate information to visitors, and they take questions Maintaining reputation of products and services brings to us and answer them promptly. Children and young people can the customer’s confidence and satisfaction including all therefore access the information easily. The Museum inspires stakeholders. We have responsibilities in customer, community, them with the space technology and invented innovation that economy and environment by maintaining the highest quality will benefit the nation as well. Since 2014 The Company has of products and providing the best service considering possible invested in the Museum extension by size and quality. We will impacts including system development for any future risks. expand knowledge scale and get to welcome more visitors. The Company focuses maintaining high quality products and A Space Exhibition, NASA- A HUMAN ADVENTURE” services in both internal and external working processes through The purpose is to build aspirations to the children and young the following activities: people who will become the nation’s important scientists. The “Customer Survey” is conducted by questioning the overall exhibition brings knowledge to the public. The target group picture of the Company on sale and financial performance, is the children and young people, due to the Company’s including our business operations. Moreover, the interviewees social responsibility that we have emphasized the study in are free to give their additional opinions outside the 16 Annual Report 2014/2557 questionnaire. In addition, we created an activity “Knowledge The quality of content consists of 2 areas: quality of the program sharing section,” on our website to share general knowledge and the technical service. with the public as well as our business company profiles. The Quality of Program Company is recognized as “Space agent of Thailand” who The Company has clear guidelines in finding the method to operates on the ground of corporate governance. Customer supervise the contents of the aired programs via the satellite feedbacks reflect how much they are confident and satisfied by signal in conjunction with external agencies both the public and the Company’s products and services. This activity is helpful for private sectors to have good programs with suitable content, us to continually manage, improve and develop the organization. not to impact the society negatively. The concept “Good “Service monitoring” is developed by the Company’s TV channels must exist with Thaicom,” which the programs Information Technology Team to solve the impromptu problems content quality of the content in the past in Thailand faced a lot in our products and services. If there is a technical situation of problems from the content that linked to political conflicts. to the service users, the system can provide a method and At present, the Company has supervised the content of the guidelines on the treatment to resolve such problem. It divides entire programs leased on the signal by cooperation with the their roles into teams which are the in-house system and the industrial agencies. However, the Company has succeeded support system to the operation team. There is