ANAHEIM RESORT TRANSPORTATION RESTRUCTURING STUDY FINAL REPORT Dated: November 2012 PREPARED BY: Inside front cover ANAHEIM RESORT TRANSPORTATION RESTRUCTURING Table of Contents Section 1—Introduction ................................................................................................ 7 Purpose ...................................................................................................................... 7 Background ................................................................................................................ 7 Study Approach and Methodology .......................................................................... 14 Section 2—Data Review .............................................................................................. 16 Previous Studies ....................................................................................................... 16 Other Data Sources .................................................................................................. 18 Section 3— Existing Conditions ................................................................................... 20 Market Assessment ................................................................................................. 20 Purpose ................................................................................................................ 20 Key Destinations within ART’s Service Area ........................................................ 20 Anaheim Visitor Profile ........................................................................................ 23 ART Passenger Profile .......................................................................................... 31 Community Profile ............................................................................................... 35 Travel Patterns ..................................................................................................... 40 Future Development ............................................................................................ 42 Market Assessment Key Findings ........................................................................ 45 Service Evaluation .................................................................................................... 47 Purpose ................................................................................................................ 47 Anaheim Resort Transportation Service Overview ............................................. 47 Ridership .............................................................................................................. 53 Service Performance ............................................................................................ 58 Customer Experience ........................................................................................... 65 Service Evaluation Key Findings ........................................................................... 66 Section 4 – Outreach Activities .................................................................................... 68 Steering Committee ................................................................................................. 68 ART Board ................................................................................................................ 68 Stakeholder Interviews ............................................................................................ 69 Neighborhood Meeting ........................................................................................... 69 PAGE 3 Final Report Online Survey ........................................................................................................... 70 Outreach Summary .................................................................................................. 70 Section 5 – ATN Governance Options .......................................................................... 71 Current Structure ..................................................................................................... 71 Organizational Options ............................................................................................ 71 Status ....................................................................................................................... 72 Section 6 – Guiding Principles ...................................................................................... 73 Market ...................................................................................................................... 73 Service ...................................................................................................................... 73 Financial ................................................................................................................... 73 Section 7 – Service Strategies and Recommendations ................................................ 75 Proposed Service Levels ........................................................................................... 82 Fleet ......................................................................................................................... 83 Technology Support ................................................................................................. 83 Section 8 – Financial Projections ................................................................................. 84 Overview .................................................................................................................. 84 Operating Costs ........................................................................................................ 84 Generated Operating Revenue ................................................................................ 85 Capital Cost .............................................................................................................. 86 Capital Funding ........................................................................................................ 86 Section 9—Sustainable Community Strategies............................................................ 87 Overview .................................................................................................................. 88 Strategies ................................................................................................................. 88 Summary .................................................................................................................. 89 Section 10 – Next Steps ............................................................................................... 90 Appendix ...................................................................................................................... 91 Appendix A: Online Survey Results .......................................................................... 91 Appendix B: ATN Governance Options, February 2012 Board Presentation ........... 98 Appendix C: Fleet Replacement Plan .....................................................................121 Appendix D: Pre‐ARC Route Profiles ...................................................................... 122 Appendix E: Post‐ARC Route Profiles ..................................................................... 141 PAGE 4 ANAHEIM RESORT TRANSPORTATION RESTRUCTURING List of Figures Figure 1: Amtrak Ridership Forecasts .......................................................................... 18 Figure 2: Convention Attendance ................................................................................ 22 Figure 3: Anaheim Visitor Origins ................................................................................ 24 Figure 4: Mode of Travel to Anaheim ......................................................................... 24 Figure 5: Mode of Travel within the City of Anaheim ................................................. 25 Figure 6: Mode of Travel within the City of Anaheim (Day Visitor Only) .................... 26 Figure 7: Mode of Travel within the City of Anaheim (Overnight Hotel Guest Only) .. 26 Figure 8: Total Visitors to Anaheim by Accommodations ........................................... 27 Figure 9: Total Spending by Accommodation .............................................................. 28 Figure 10: Top 5 Cities where Anaheim Visitors Stay .................................................. 29 Figure 11: Top 10 Hotels where Anaheim Visitors Stayed .......................................... 29 Figure 12: ART Passenger Type .................................................................................... 31 Figure 13: ART Riders Traveling with Children and/or Teens ...................................... 32 Figure 14: ART Rider Origins ........................................................................................ 32 Figure 15: ART Rider Mode of Travel ........................................................................... 33 Figure 16: ART Passenger Trip Purpose ....................................................................... 33 Figure 17: ART Rider Length of Stay ............................................................................ 34 Figure 18 Population and Employment Densities (2010 and 2035) ............................ 35 Figure 19: Major Employers within Anaheim .............................................................. 39 Figure 20: Origins and Destinations for Employees working in The Anaheim Resort or Platinum Triangle 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