ONLINE EDITION The Central Ohio Online Business & Resource Directory for the LGBT Community ATTENTION ADVERTISERS Reach thousands of customers through this Unique and Valuable Resource. Online Lavender Listings advertising is available year-round. Phone: 614-930-2262 Fax: 614-299-4408 Email: [email protected] lavenderlistings.com LavenderListings.com: The Central Ohio Online Business & Resource Directory for the LGBT Community Online Ads LeaderBoard Banner LeaderBoard Banner Ad Rotation 728px x 90px Ultimate Exposure on all of the Stonewall Columbus Websites with Online Ads 728x90 Static or Animated JPG or GIF image file with a link to your profile or outside webpage Sidebar Banner Ad Rotation Increased Graphic Exposure on the Lavender Listings website 180x150 Static or Animated JPG or GIF image file with a link to your profile or outside webpage Sidebar Text Ad Rotation Increased Exposure on the Lavender Listings website Includes a title and short message with a link to your profile or outside webpage Additional Advertising Options Available Exclusively on the Lavender Listings Website at www.lavenderlistings.com Sidebar • Bulletin Board Postings to Buy & Sell Banner Items, Post Jobs, Find Housing and more! 180px x 150px • Event Promotion on the Community Article Calendar Marketing Publish your Ad Design Services own content. Ad Design Services are available at an Sidebar additional cost for Online ads. Text Ad CONTACT INFO: Phone: 614-930-2262 Fax: 614-299-4408 Email: [email protected] LavenderListings.com: The Central Ohio Online Business & Resource Directory for the LGBT Community Online Listings Sample Showcase Listing - Category View coupon | share | e-mail to friend | add to favorites | print Showcase Listing Sample Showcase Listing 1160 North High Street 1 in Bars and Nightlife Columbus, Ohio, United States 43201 Highest Visibility Listing Here is the summary description. It is a maximum of 250 phone: view phone characters long. This is an example of what the maximum length fax: view fax • Includes a preview image, an image is. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do website: http://www.samplecompany.com eiusmod tempor incididunt ut labore et dolore magna aliquagoh. e-mail: send an e-mail gallery, embedded video, enhanced descriptions, Google Maps and More! • Rotates on the homepage in the “Featured Listing” Section - Page View Sample Showcase Listing • Offer special discounts and coupons coupon | share | e-mail to friend | add to favorites | print to our visitors • Appears first in the listing section Photo Gallery above all other listings Sample Showcase Listing • Contrasted background to stand out » Bars and Nightlife (2) »» Club (2) against Standard Listings • Your listing has its own page! This Like mini “website” will serve up Overview informative data to potential 1160 North High Street customers Columbus, Ohio, United States 43201 Here is the summary description. It is a maximum of 250 characters long. • Extensive Promotional Information This is an example of what the maximum length is. Lorem ipsum dolor sit Our Logo • Great for Lead Generation amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliquagoh. phone: view phone Click here for Slideshow. You can also click on any of the Standard Listing fax: view fax photos to start slideshow. website: http://www.samplecompany.com more photos » e-mail: send an e-mail Value-Priced Online Marketing Map Location Additional Information • Includes Business name, Address, Download Our Brochure (Maximum Size 1.5 MB) Phone, Website, Email & Summary Description Description • Appears below Showcase listings Here is where you get to tell the full story about your business. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae Stonewall Columbus dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores Weekly eNewsletter eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci 500 ft velit, sed quia non numquam eius modi tempora incidunt ut labore 200 m Map data ©2010 Columbus Planning Division, Google - Terms of Use Get your message to over 3500 subscrib- et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima ers each week with our eNewsletter veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem Featured Business ad! Includes your vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil Business graphic (logo, images, etc.), molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? name, a brief marketing message and a link to your Online Lavender Listing. Make sure to schedule yours today as they go Standard Listing quickly, especially during Pride season. Limit 2 businesses per newsletter. share | e-mail to friend | add to favorites Sample Standard Listing 1160 North High Street 2 in Bars and Nightlife Columbus, Ohio, United States 43201 Here is the summary description. It is a maximum of 250 characters long. This is an phone: view phone Article Marketing example of what the maximum length is. Lorem ipsum dolor sit amet, consectetur fax: view fax adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliquagoh. website: http://www.samplecompany.com e-mail: send an e-mail Show your expertise and generate more trac to your listing and website by providing an article with tips, industry news or educational content for your lavenderlistings.com target market. The LGBT Market The Lavender Listings website is a popular online Snapshot resource guide to the Columbus Lesbian, Gay, Bisexual, Transgender and Ally Community. Stonewall Columbus has one of the most active and Local income levels of LGBT consumers, best LGBT-targeted mailing lists in Columbus. based on 2010 Stonewall Columbus survey: Promoting your business in the Online Lavender Listings informs Central Ohio that you welcome our large LGBT community. under $25K Promoting your business in the Lavender Listings $100K & Up 14.8% informs Central Ohio that you welcome our large LGBT 16% community. Engaging with the LGBT community is a smart business $75K-$100K decision that will pay dividends. Initial results in the 13% $25K-$50K 2010 Out Now Global LGBT Study showed that the 25.4% LGBT community accounts for 6% of all sales worldwide. $50K-$75K Initial results of this survey show this powerful consumer 24.3% market will choose brands that support LGBT customers with visible, well-targeted marketing campaigns. The Lavender Listings provides a focused resource to deliver your marketing message to these customers. Reach of the Stonewall Columbus Online Websites ⁕ Over twice as likely as the national index to be The Reach of the Stonewall Columbus Online Websites professionals or managers includes Stonewall Columbus, Columbus Pride, Stonewall ⁕ Average U.S household income over $85.4K Blog, and Lavender Listings ⁕ Are 3.4 times more likely to have household income over $250K ⁕ 212,276 Unique Visitors Per Year ⁕ The 2000 Census showed gay men and lesbians ⁕ Over 35,000 Unique Visitors During Columbus Pride Week living with partners in 99.3% of all U.S. counties ⁕ Average of 2 minutes 34 seconds on the websites ⁕ Research shows 9% of urban populations are gay ⁕ Over 150% increase in web traffic in the last year and lesbian ⁕ Over 3,500 subscribers to our weekly Email Newsletter ⁕ Twice as likely to have graduated from college ⁕ Gay men and lesbians go out more, buy more, Social Networking Reach have more disposable income and are extremely ⁕ Over 5,500 Facebook Fans Throughout our Pages loyal consumers ⁕ 54.5% are on Social Networking Sites ⁕ Gay and lesbian consumers purchase from companies/brands that advertise in gay media, Age Breakdown support gay and lesbian community causes and are About Our Visitors ⁕ Under 18 1% good to their own gay and lesbian employees ⁕ Female 46.2% ⁕ 18-2 27% ⁕ 59% buy themselves whatever they want ⁕ Male 33.7% ⁕ 23-32 28% ⁕ LGBT consumers are brand loyal and brand aware. ⁕ Unknown 20% ⁕ 33-42 32% They support the brands and businesses that ⁕ 43-57 27% support equality and that market directly to them. ⁕ 58+ 5% Witeck-Combs, a Washington, D.C communications firm that provides strategic public relations and marketing About Stonewall Columbus communications services specializing in the Gay and Stonewall Columbus serves the Central Ohio LGBT Lesbian Consumer Market, estimates the total buying power of the U.S. lesbian, gay, bisexual and community by providing a community center and transgender (LGBT) adult population in 2011 is offering programming and services that enhance the projected to be $835 billion. well-being and visibility of our diverse community through discovery, affirmation and celebration. lavenderlistings.com.