LUMIX L1 Digital SLR Camera Introducing the first Leica lens designed especially for a digital SLR camera http://panasonic.co.jp/pavc/global/lumix/ L1 Digital Renaissance - Right in Your Hands: The Digital SLR that Feels the Way a Camera Should An operating feel that is both perfectly intuitive and deeply satisfying. A level of responsiveness to capture even the most fleeting moment. An expressive ability that inspires creativity. The LUMIX L1, from Panasonic. In developing the L1, we began by delving into the essence of the single lens reflex camera and image creation. We combined the first interchangeable lens designed by Leica specifically for the digital SLR camera with the advanced technologies that make Panasonic a world leader in digital imaging. We ended with a ground-breaking digital SLR that stands apart from all the others. The LUMIX L1. A camera that aims to create a new photographic culture for the digital age. From ''OUR PLACE'' - The Worlds Heritage Program AE (shutter speed: 1/160 sec, aperture: F6.3) 02 L1 03 Extending the Leica Evolution The LEICA D VARIO-ELMARIT 14-50mm/F2.8-3.5 ASPH. Lens The Leica D Lens - The First Leica Lens with The LEICA D VARIO-ELMARIT Lens: Dual-Sided Minimal Hand-Shake with MEGA O.I.S. Optical Image Stabilizer (MEGE O.I.S.) Designed Aspherical Lenses and a Maximum Aperture of F2.8 The new D lens features Panasonic's MEGA O.I.S., an Especially for a Digital SLR This wide-aperture zoom lens provides F2.8-3.5 brightness from advanced optical image stabilizing system that makes it possible Leica Camera AG, renowned as the maker of lenses that have 28mm wide-angle to 100mm telephoto (35mm film camera to take clear, sharp macro and low-light shots. With MEGA O.I.S., captured some of the world's most memorable photographs, equivalent). With 16 lens elements in 12 groups, including two glass- the Venus Engine operates 4,000 times per second to detect the has now created its first interchangeable lens exclusively for molded dual-sided large diameter aspherical lenses, the LEICA D amount and direction of hand-shake, and then shifts a corrective the digital SLR. The new Leica D lens series (''D'' for digital) VARIO-ELMARIT lens delivers a superb optical performance. It lens accordingly. Light entering the camera is kept on a straight derives from an entirely new design concept. Developed jointly minimizes distortion in wide-angle shots and suppresses the loss of path as it passes through the lens to the image sensor. Because by Leica Camera AG and Panasonic specifically for digital peripheral resolution. An excellent multi-coating process helps reduce the shake is corrected entirely within the lens, the image is photography, this advanced lens fuses leading-edge optical and ghosts and flaring. The lens provides the sharpness, high resolution preserved with original quality intact. Built into the lens, the digital technologies at an uncompromisingly high level. As it and superb color reproduction that convey even the ambience around Venus Engine provides quick, precise image processing for joins the digital SLR arena, Panasonic has also chosen to adopt a subject. The lens barrel is fitted with an aperture ring for a new level superb image stabilizing control. With these advanced features, the Four Thirds™* system in order to maximize the advantages of easy, intuitive operation. With the new LEICA D VARIO-ELMARIT the L1 can shoot beautiful shots, without a tripod, in situations of both image sensor and lens. The new D lens inherits the lens, the L1 has an entirely different feel from other digital SLR where you cannot use a flash or in evening light. You get easier smooth tonal expression and rich shading that make Leica cameras, and lets you go as far as your creativity will take you. shooting and a wider range of expressive possibilities to explore. lenses the choice of both professional and amateur ** MTF Chart 20M 20S 40M 40S Mode 1 Mode 2 photographers the world over. Anxiously awaited by true 100 100 photography aficionados, the new lens helps the LUMIX L1 reach a new stage in the evolution of digital SLR cameras. 50 Contrast (mm) Contrast Image is corrected continually, so Correction occurs at the instant you 14mm 50mm 0 0 you can see the image clearly on press the shutter button, so the 0 Image Height (mm) 11 011Dual-Sided Aspherical Lenses the LCD monitor. corrective effect is greater. Program AE (shutter speed: 1/50 sec, aperture: F3.4) *Four Thirds™ is a trade mark. **The Modulation Transfer Function (MTF) chart shows how faithfully the contrast of the subject is reproduced in the image, using spatial frequency characteristics. 04 05 - A Familiar Feel That Familiar Touch Intuitive in Form and Function An Aperture Ring that Responds Intuitively to Your Intent Full-Time Live View on the Large, High-Resolution LCD The L1 is much more than a collection of sophisticated Photographers who appreciate the natural feeling of creating The full-time Live View system is well suited to the coming functions. It is designed to be a tool that photographers will photo images place top priority on the camera's operation. The L1 generation of digital still cameras that pursue the true "joy of find both comfortable in their hands and a joy to use – a takes operation a big step beyond conventional digital SLR lenses shooting." The L1's full-time Live View makes it easy to focus and camera that looks, feels and works the way a finely crafted by adding an aperture ring to the lens barrel, alongside the zoom frame precisely on the 2.5-inch LCD monitor, which has superb camera should. It is designed to deliver total satisfaction – in ring and wide focus ring. You can set the aperture from 2.8 to 22 in 207,000-pixel image quality and a virtually 100% field of view. In this operation, performance and results. The camera body is 1/3 EV steps. This combines with the shutter speed dial to give you system, a mirror flips up, directing the same light to both the Live formed to fit the hands naturally. The controls are laid out to quick, precise, intuitive control over the exposure setting. You'll MOS sensor and the LCD monitor. Full-time Live View operates for ensure intuitive operation from the moment you first pick up feel a distinct click as you turn the aperture ring. This not only auto focusing. When you're focusing manually, full-time Live View lets the camera. Operation is not forced upon the photographer. enhances your sense of control, it gives you the kind of shooting you magnify a part of the image by 10x for Rather, the camera becomes an extension of your own joy you feel when photographer and camera become one. greater focusing precision. The L1's large, expression, a seamless interface between the images you see high-image-quality LCD gives you a precise in your mind's eye and the advanced digital functions that bring preview of the depth of field without A Shutter Speed Dial with a Familiar Feel those images to life. Photographers darkening*, as the display is bright and will immediately recognize the feel The shutter speed dial and shutter button are positioned along easy to see. Checking the results of the 2- of the L1, like a camera you've used the same axis on the camera top. They feel instantly familiar axis white balance adjustment on the full- many times before. You'll find that to your fingers and provide comfortable, intuitive operation. In time Live View screen also assures more it comfortably, naturally extends manual mode, you can use the shutter speed dial and cursor precise adjustment before shooting. These what a digital camera can do. You'll button to set the speed from 1/4,000 to 60 seconds, or you can versatile functions bring forth completely find that with the L1, human select bulb shooting. The 1/160-sec X-sync speed provides a new shooting styles for SLR cameras, and Checking the depth of field sensitivity and digital technology wide response to flash shots. Because the dial is right there expand the possibilities for photo expression. in Live View Lightweight, are beautifully combined. durable magnesium alloy body for you to see, operation is quick and easy. * The LCD may become dark at times depending on the subject and the camera setting. 06 07 The Birth of Beauty Beautiful High-Resolution Images: 7.5-Megapixel 4/3-type Live MOS Sensor for the Best of Both CMOS and CCD Sensors Protecting the Digital SLR Image Sensor: The Rich Tonal Quality of the CCD, Low-Noise Processing and Pinned Photodiode Array Dust Reduction System the Low Power Consumption of CMOS Reduce Image Graininess One of the risks with a digital SLR The L1 uses a high-image- The Live MOS sensor not only slashes noise, it embeds the camera is that, during a lens quality 7.5-megapixel 4/3-type photodiodes deeply into the silicon layer, where they are change, dust or dirt could make its Live MOS sensor. The ideal resistant to noise generated on the photodiode surface. This way into the camera and adhere to sensor for digital SLR cameras, suppresses the rough image texture that is sometimes the image sensor. This would show the Live MOS sensor delivers noticeable (like viewing an image through an unwashed up as a flaw in the same location of the same high image quality as window) when shooting in dim lighting, giving you clear, every photo you shoot.