Franchising Done Right. OUR MISSION Our mission is to grow businesses across Australia and the world. Our success is measured by the growth of our clients’ businesses. With over 30 years of experience, we are Australasia’s leading franchising firm. We offer an integrated and all inclusive approach to develop franchise networks. Between the franchise consulting, marketing, recruitment and legal disciplines, we customise commercial strategies and legal frameworks to provide a stable platform for growth. FRANCHISE CONSULTING Franchise Consulting We build the blueprint for a profitable and successful business. We find the most effective way to grow your business by bringing all the pieces of your franchise strategy together. We sort out the details, and take your business to the next level. We offer: • Franchise Program Development • Operation Improvement • Strategy • Financial Analysis • Operations Manuals • International Expansion and Market Entry • Investment and Exit Every business is different. We tailor each franchise programme to suit your needs. We work closely together to determine your expansion objectives, value proposition and market opportunity. We know exactly what it takes to grow a business. Often clients come to us with a single location, and we help them grow into an international brand. LEGAL Legal We build solid legal frameworks for franchising. We offer practical, cost effective advice for both franchisors and franchisees to grow and secure your franchise business’ enterprise value. We offer: • Draft and Review Franchise agreements and disclosure documents • National and international master franchisee and area development agreements • Buying and selling businesses • Dispute resolution, litigation and mediation • Franchising Code of Conduct compliance and advice assistance • Intellectual Property protection and trade mark registration • Domestic and international trademark portfolio management. Whether you’re a franchisor or a franchisee, consult the franchise experts. Our end-to-end legal team ensure all your legal obligations are met to protect your business interests and give you the security and confidence to grow what matters most - your future. RECRUITMENT AND LEAD GENERATION Recruitment and Lead Generation We find the right people for your franchise. We find the right people for your franchise. Driving network growth, we attract appropriate candidates and nurture them through the recruitment process. We offer: • Franchise Profiling • Technology implementation and • Communication and Marketing Strategy automation • Online and Offline collateral development • End-to-end lead recruitment • Lead generation management • Analysis and reporting • End-to-end lead recruitment • Recruitment Marketing Our Process: PLAN IMPLEMENT RECRUIT We begin by understanding We create sophisticated We guide applicants through your business and defining marketing materials to a comprehensive recruitment a franchisee profile. We’ll engage with franchisee process. Your recruitment design a lead generation candidate, across multiple process will be tailored to strategy around your communication channels. match your culture, brand and franchise goals. business requirements. BRANDING AND MARKETING Branding and Marketing We create iconic identities that communicate who you are and what you offer and grow your business by driving sales. We offer: • Build loyal customer base • Copywriting and Visual Identity • Website Design and Implementation • Social Media Management • Campaign Development • Determine your Brand Story We position, communicate, and grow your brand to your customers. We do this by developing a design and communicational strategy to define your value proposition, and then craft a well thought out product and service experience. This ensures that the brand delivers on its promise both internally and to the market. THE OUTCOME “DC Recruitment helped take KX from 5 studios to 30 studios quickly, whilst ensuring quality candidates were selected after a lengthy vetting process. James and his team The Outcome go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. They are extremely professional and I would recommend DC to any company trying to expand their network.” Aaron Smith FOUNDER & CEO, KX GROUP “We were a buying group of 20 individually owned stores when we first came to DC Strategy, and we needed a strategy to grow into a retail group with a national identity. From that initial strategic workshop to implementing our franchise program, our journey with DC Strategy has been fantastic! That would have been about 6 years ago. We’ve opened another 20 stores since then, annual turnover now is over $150 million and we’ve built enterprise value of about $42 million. That’s the strength of the franchise model – it’s really set us apart from any competitor’s. You need the right type of help - the franchise program, establishing strong legals, branding, advertising. We came to DC Strategy because we needed the right help and the right advice.” Warren Jones CHAIRMAN, TOTAL TOOLS “DC Strategy has a very good understanding of what is happening on the international level and what we should do. It’s a big investment but we are now an international company. We’ve been going now 20 years and that commitment has remained the same - nice steady strong growth to today with a turnover of over $40 million dollars with 100 plus store network in Australia. We are in the UK, New Zealand and going into other markets. We have the experience here, the confidence, so you know we can replicate that model, that technology now in other bigger markets. Recruiting quality people - that’s an important lesson. We have not comprised on people, but it’s a continuous journey of making sure we get the right people.” Michael Paul CEO, PACK AND SEND WHO WE’VE WORKED WITH Who we’ve worked with We’ve worked with over 200 franchise systems. WHO WE’VE WORKED WITH 1800 OnHold Clark Rubber Hotondo Homes Pie-Face 7-Eleven Clean Green Strata IOH Pitstop Oilchange Centre AGL Colonial Jan Pro International - USA Platinum Electrical Afea Commonwealth Bank Jenny Craig Plumbcall American Leak Detection Country Energy Jetts Fitness Price Cutters ANZ Bank Cupcake Bakery Jumbo Bag Quest Hotels Array Telecommunications Dairy Farmers Kent Transport Industries RACV ATS Danes Gourmet Coffee Kids Korner Ready Roast Ausfec Distributors Diaco’s Garden Nursery Koko Black Sesame Lane Childcare Who we’ve Aussie Home Loans De Costi Seafoods Kono Pizza Group Aussie Mobile Vets Dell Cleaning Kwik Kopy Shell Australia Post Destiny Financial Services L’Oréal Shingle Inn worked with Australian Agricultural Dial an Angel Laser Clinics Australia Shuji Sushi Company Dough Boy Pizza Laubman & Pank Sign-A-Rama Autobarn Drytron Life Resolutions Skin Kandy AWA Limited Dymocks Group Lifecare Snap Printing Ay Oriental Teahouse Easy Way Couriers Luxottica Retail Soul Burger We’ve worked with over Bakers Delight Enviro Site Marie Stopes South Pacific Tyres Bang & Olufsen Escape Travel Masterfoods Spotless Group 200 franchise systems. BankWest Express Lube Matchbox Starbucks Beechworth Bakery Fernwood Women’s Health McDonalds Stockdale & Leggo Belgravia Group Club Meditrim Health Streets Ben & Jerry’s Fisher & Paykel Management Strike Bowling Bars Bescon Industries Flight Centre Metricon Homes Superwoman Bizzi Beez Flip Out Monash IVF Tattersall’s Gaming Blowdry Bar Forty Winks Moochi Telstra Bob Jane T-Marts Franchise Council of Mortgage Choice Terry White Chemists Boiling Crab Australia Mountain Designs Group The Cocktail Queen Boost Juice Fulcrum Suspension Munch Express The Happiness Institute Bounce Trampoline Arenas Full On Social Media Nashi The Jolly Miller Bounce Afterschool Care Gandel Retail Group National Australia Bank Total Hose Services Brazilian Butterfly Goodyear Auto Service National Heart Foundation Total Tools Brumby’s Centre New Zealand Natural Trampoline Budget Eyewear Green Cross Vets Nitrogenie Trilby Misso Lawyers BUPA Australia Grill’d No Gaps Dental Twinkle Toes Caltex Oil Australia Guylian Belgian Chocolate Nucleus Logic Unilever Carl’s Jr. Cafe NutriSystem - USA Wella Cartridge World Hairhouse Warehouse OPSM Wiseberry Cash Converters Happy House Orica Australia Wrappings Celebrity Ink Healthy Habits Pack & Send Xchange Office Solutions Chemart Helen O’Grady’s Drama Paraffine Australia Xpresso Delight Chili’s Bar & Grill Academy Paws Petsitters Zap Fitness Citipower Hire a Hubby PGA National Golf Centres OUR PEOPLE Rod Young CHAIRMAN AND FOUNDER Rod is considered one of the world’s leading franchise consultants with over 35 years’ at the forefront of franchising, licensing and business development in Australia, Europe, China, South East Asia, India and the United States. He is a versatile management professional with an immense depth of experience establishing the region’s premier franchise advisory, consulting, legal and recruiting firm which has been a key advisor to some of the world’s leading networks and brands. As well as his role as Chairman of the DC Strategy Group, he has served on the boards of a raft of national and international companies including Hairhouse Warehouse (Australian Franchisor of the Year 2011), Poolwerks (Australian Franchisor of the Year 2017), Cartridge World, Total Tools and EyeQ to name a few. He is also Global CEO of Our People Cartridge