MAC 416 SOCIOLOGY OF MASS COMMUNICATION NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF ART AND SOCIAL SCIENCE COURSE CODE: MAC 416 COURSE TITLE: SOCIOLOGY OF MASS COMMUNICATION 104 MAC 416 MODULE 4 COURSE GUIDE MAC 416 SOCIOLOGY OF MASS COMMUNICATION Course Team John Babatunde Aremu (Course Developer/Writer) Ebute Elefun, Lagos Island Dr. H. Onwubere (Course Coordinator) - NOUN NATIONAL OPEN UNIVERSITY OF NIGERIA 105 MAC 416 SOCIOLOGY OF MASS COMMUNICATION National Open University of Nigeria Headquarters 14/16 Ahmadu Bello Way Victoria Island, Lagos Abuja Office 5 Dar es Salaam Street Off Aminu Kano Crescent Wuse II, Abuja E-mail: [email protected] URL: www.nou.edu.ng Published by National Open University of Nigeria Printed 2014 ISBN: 978-058-762-4 All Rights Reserved 106 MAC 416 MODULE 4 CONTENTS PAGE Introduction........................................................................ iv What you will Learn in this Course................................... iv Course Aims...................................................................... v Course Objectives.............................................................. v Working through this Course............................................ v Course Materials................................................................ vi Study Units......................................................................... vi Textbooks and References................................................. vii Assignment File................................................................. viii Assessment......................................................................... viii Tutor-Marked Assignment................................................. viii Final Examination and Grading.......................................... ix Presentation Schedule......................................................... ix Course Marking Scheme..................................................... ix Course Overview................................................................. ix How to Get the Most of this Course................................... xi Facilitators/Tutor and Tutorials........................................... xi Summary.............................................................................. xi 107 MAC 416 SOCIOLOGY OF MASS COMMUNICATION INTRODUCTION One of the most promising recent developments in Mass Communication research is the study of the social processes by which Mass Communication contents, most importantly, news and entertainment, are produced. Riley and Riley (1959) cited in AR Journal (1979) while reviewing research on Mass Communication and social system, called for a sociological view of the Mass Communication process that placed the mass communicator within the social context of group memberships, reference groups, and the larger social structure. At that time, there were few sociological studies of mass communicators, mass media organisation and processes of production. This course is designed to provide students with a broader framework for understanding the complex interconnectivity between the media and the society. It is further designed to provide students a broad survey of the key issues relating to the study of the media as an important institution of a modern society. It considers the social organisation, social impact and social meaning of the media of mass communication. It is also designed to simplify the relationship between media and society as well as to equip students with the intellectual tools to be critically aware of the roles and influences of the mass media in the society. The course will examine the concept of sociology and its relationship to mass media. It will point out the role of the media and its influence on the society as an agent of social change. It will equally look at the economic and political influence on the mass media. The course has a guide that serves as an indicator towards effective use of this course material. There is also tutor-marked assignment which should be treated with all seriousness. The provision of self-assessment exercises will ensure that the student is well and adequately prepared. This should not be neglected or discarded. WHAT YOU WILL LEARN IN THIS COURSE The aim of MAC 416 Sociology of Mass Communication is to examine the relationship between the Mass Media institution and social structure. It pays detailed and specific attention to concept of sociology; society and culture; impact of the mass media on the society; knowledge of the mass media and its relationship with the major social institution. 108 MAC 416 MODULE 4 The meaning of sociology and society will be examined in this course. The student will also learn about the mass media, functions of the Mass Media, theories of the press and its relationship with the constituent element of the society. Attention will be paid to mass communication, contents of the mass media, media and the social world, media ownership, control and press freedom and press censorship and the role of media in economic and political processes, cultural imperialism, globalisation and new technology. This course will assist students in having an informed thought on topics such as social change, social structure, globalisation and the media. COURSE AIMS The main aim of this course is to look at the relationship between the media and the social institutions within the society. It also aims at exploring the social organisation, social impact and social meaning of the mass media. COURSE OBJECTIVES At the end of this course, you should be able to: Evaluate theories and debate about media practice. Have a better understanding of media institutions, messages, technology, audience and outcome to improve professional capacity for those working with or in the media. Have a thorough knowledge and critical understanding of the media as a key social institution. Develop an awareness of the political and economic forces that shape the production of the media. Enhance student’s media literacy through critically assessing the media and becoming seriously aware of their experience as media consumers. WORKING THROUGH THIS COURSE In order to benefit effectively from this course, the student is expected to read the recommended text and other materials provided by National Open University of Nigeria (NOUN). The Self-Assessment Exercises in each unit must be handled with all seriousness. Students are expected to submit assignment for on-ward and periodic assessment. There will be an examination at the completion of this course. Below are the components of this course and what is expected from you. 109 MAC 416 SOCIOLOGY OF MASS COMMUNICATION COURSE MATERIALS The major components of this course are: 1. Course Guide 2. Study units in Modules 3. Recommended Textbooks 4. Assignment Files 5. Presentation You must obtain a copy of the materials provided by NOUN. Your copy may be obtained through the bookshop if however you have problem getting the materials, you may contact your tutor. STUDY UNITS Module 1 An Overview on Sociology and Mass Communication Unit 1 Meaning of Sociology Unit 2 Sociological Perspectives Unit 3 Concept of Sociology and Culture Unit 4 Socialisation and the Family Unit 5 Sociology and Mass Communication Module 2 Media and Social Influences – Mass Media and Society Unit 1 The Mass Media Unit 2 Relationship between the Media and the Society Unit 3 Theories of the Press Unit 4 Functions of the Mass Media Unit 5 Media as the Fourth Estate of the Realm Module 3 Media Industry and Social Structures – Ownership and Control Unit 1 Political Economy of Media Ownership Unit 2 Media and the State – Control of the Media Unit 3 Concept of Press Freedom Unit 4 Press Censorship Unit 5 Cultural Imperialism and Media Independence Module 4 Media as a Social Agent Unit 1 Media as a Social Agent 110 MAC 416 MODULE 4 Unit 2 Media and Political Subject Unit 3 Media and Social Inequality: Race, Gender and Class Unit 4 Media and Audience Unit 5 Media and New Technology Unit 6 Globalisation Every unit has at least a Self- Assessment Exercise drawn from the materials the students have already studied. The exercises are designed to assist the students assess themselves on the basis of what they have studied. If taken and handled seriously, its combination with the Tutor- Marked Assignments will go a long way in ensuring the achievement of the overall objectives of this course. TEXTBOOKS AND REFERENCES Akinfeleye, R. A. (Ed.) (2005). Mass Media and Society: A Multi- Perspective Approach. Lagos: Integrity Press. Annual Review Sociology Journal. (1975). Vol. 5:193 – 217. Bamisaye, R. (1990). Sociological Foundation of Nigerian Education. Ibadan: AMD Publisher. Livesey, C. (2005). AS Sociology for AQA: A Paper Presentation. Cristobd, A., Landregan, J. Navia, P. & Vial, J. (2006). Political Institutions, Policymaking Processes and Policy Outcomes in Chile. Washington: New Inter-American Development Bank. Dan, Amor (2010). Nigeria: Western media and Cultural Imperialism. A paper Presentation. George, Rodman (2006). Mass Media in a Changing World. New York: McGraw Hill. Goke, Rafiu (2003). Mass Media and Society: Issues and Perspective. Abeokuta: Meek Associate. Holz, J. R. (1979). Sociology of Mass Communication: Annual Review Sociology Journal. Vol. 5:193 – 217. Ifedayo, Daramola (2005). Mass Media and Society. Lagos: Rothan Press. James, Watson (2003). Media Communication: An Introduction to Theory and Process. New York: Palgrave Macmillan. 111 MAC 416 SOCIOLOGY OF MASS COMMUNICATION Lai, Oso & Umaru,