PL ISSN 1897-2721 ● ● ● ● ● ● OLSZTYN ● ● ● ECONOMIC ● ● ● JOURNAL ● ● ● ● ● ● ●●●●●●●●●●●●4 (2/2009) ●● ● ● ● ● Wydawnictwo ● Uniwersytetu Warmin´sko-Mazurskiego w Olsztynie ● Program Board Zbigniew Bochniarz (University of Washington), Andrzej Czyżewski (AE Poznań), Elżbieta Kryńska (UŁ Łódź), Adam Kurzynowski (SGH Warszawa), Eugeniusz Kwiatkowski (UŁ Łodź), Antoni Rajkiewicz (UW Warszawa), Marek J. Stankiewicz (UMK Toruń), Stanisław Urban (UE Wrocław), Jerzy Wilkin (UW Warszawa) Editorial Committee Anna Organiściak-Krzykowska (Editor-in-Chief), Szczepan Figiel, Janusz Heller, Dariusz Waldziński, Ryszard Walkowiak Reviewers Maciej Cesarski, Ksenia Czubakowska, Dorota Czykier-Wierzba, Wacław Jarmołowicz, Włodzimierz Karaszewski, Tadeusz Markowski, Bogdan Nogalski, Walenty Poczta, Marek Jacek Stankiewicz, Maria Trojanek, Zenon Wiśniewski Executive Editor Mariola Jezierska Cover Design Maria Fafińska The Journal is also available in electronic form. The online edition is hosted by MetaPress (www.metapress.com) in partnership with Versita (www.versita.com) PL ISSN 1897-2721 © Copyright by Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie Olsztyn 2009 Wydawnictwo UWM ul. Jana Heweliusza 14, 10-718 Olsztyn tel.: (0-89) 523 36 61, fax (0-89) 523 34 38 www.uwm.edu.pl/wydawnictwo/ e-mail: [email protected] Ark. wyd. 10,85; ark. druk. 9 Druk – Zakład Poligraficzny UWM w Olsztynie zam. nr 614 TABLE OF CONTENTS E. NIEDZIELSKI,B.CZAMAJŁO – Product Related Factors Determining Consumer Behaviors in the Yogurts Market ........................................... 153 A. BUSZKO – The Impact of Coal Mining Liquidation on Population Structure in the Selected Regions of Russia and Ukraine .................................... 159 W. LIZIŃSKA – Benefits of Foreign Capital Inflow in the Form of Direct Investments and Activities of Local Authorities in Attracting it .......................... 173 K. NYKLEWICZ – Activation of Long-Term Unemployed in the Eastern Regions of the Federal Republic of Germany .............................................. 182 D. ŁAGUNA – The Concept of “Warmia Landscape Road” as a Method of Rural Areas Sustainable Development Based on the Example of Olsztyn Rural County .... 197 R. BURCHART – Rules on Financing Social Care Institutions Based on the Example of the Social Care Home “Kombatant” in Olsztyn .............................. 209 A. NAPIÓRKOWSKA-BARYŁA,A.OSIECKA – Acquisition of Premises as Real Property by Foreigners During the Years 2004–2008 .................................... 222 A.J. KOZŁOWSKI – Financial Management in Municipality Local Governments Based on the Example of Income from the Real Property Tax and Investment Outlays 231 J. DANILCZUK-ZEMBRZUSKA – Improvement Premises in Competitiveness of Agricul- tural Food Commodities in Poland Under Conditions of Applying EU Common Agriculture Policy ........................................................ 241 M. JANUSZ – Housing Situation in the Voivodships of Eastern Poland as the Border Regions of the European Union ............................................ 252 K. KOTLIŃSKI – Exchange Rate System and Inflation in the Process of Integration of the Central and Eastern European Countries with the European Union ...... 265 A.P. BALCERZAK – Limitations of the National Economic Policy in the Face of Globalization Process ..................................................... 279 SPIS TREŚCI E. NIEDZIELSKI,B.CZAMAJŁO – Produktowe determinanty zachowań konsumentów na rynku jogurtów ........................................................... 153 A. BUSZKO – Wpływ likwidacji kopalń węgla kamiennego na poziom i strukturę zasobów pracy na przykładzie wybranych rejonów Rosji i Ukrainy ........... 159 W. LIZIŃSKA – Korzyści wynikające z napływu kapitału zagranicznego w postaci inwestycji bezpośrednich i aktywność władz lokalnych w jego pozyskiwaniu ... 173 K. NYKLEWICZ – Aktywizacja długotrwale bezrobotnych we wschodnich regionach Republiki Federalnej Niemiec ............................................. 182 D. ŁAGUNA – Koncepcja „Warmińskiej drogi krajobrazowej” jako metody równoważenia rozwoju obszarów wiejskich na przykładzie powiatu olsztyńskiego ziemskiego ................................................................ 197 R. BURCHART – Zasady finansowania placówek pomocy społecznej na przykładzie Domu Pomocy Społecznej „Kombatant” w Olsztynie ......................... 209 A. NAPIÓRKOWSKA-BARYŁA,A.OSIECKA – Nabywanie nieruchomości lokalowych przez cudzoziemców w latach 2004–2008 .......................................... 222 A.J. KOZŁOWSKI – Zarządzanie finansami w samorządach gminnych na przykładzie dochodów z podatku od nieruchomości i wydatków inwestycyjnych ........... 231 J. DANILCZUK-ZEMBRZUSKA – Przesłanki poprawy konkurencyjności produktów rolno- -żywnościowych w Polsce w warunkach dostosowania do wspólnej polityki rolnej Unii Europejskiej ......................................................... 241 M. JANUSZ – Sytuacja mieszkaniowa w województwach Polski Wschodniej jako pogranicza Unii Europejskiej .............................................. 252 K. KOTLIŃSKI – System kursowy a inflacja w procesie integracji krajów Europy Środkowo-Wschodniej z Unią Europejską ................................... 265 A.P. BALCERZAK – Ograniczenia narodowej polityki gospodarczej w obliczu glo- balizacji .................................................................. 279 OLSZTYN ECONOMIC JOURNAL Abbrev.: Olszt. Econ. J., 2009, 4(2) DOI 10.2478/v10021-009-0013-3 PRODUCT RELATED FACTORS DETERMINING CONSUMER BEHAVIORS IN THE YOGURTS MARKET Eugeniusz Niedzielski, Beata Czamajło Department of Organization and Management University of Warmia and Mazury in Olsztyn K e y w o r d s: yogurts market, consumer behaviors, competitiveness. Abstract The paper presents the results of the diagnostic survey conducted among consumers of yogurts. The studies showed that the major factors encouraging consumption of yogurts are health, nutritive and dietetic properties of those products while the choice of a specific product is determined by the taste, quality and price. PRODUKTOWE DETERMINANTY ZACHOWAŃ KONSUMENTÓW NA RYNKU JOGURTÓW Eugeniusz Niedzielski, Beata Czamajło Katedra Organizacji i Zarządzania Uniwersytet Warmińsko-Mazurski w Olsztynie S ł o w a k l u c z o w e: rynek jogurtów, zachowania konsumentów, konkurencyjność. Abstrakt W artykule przedstawiono wyniki sondażu diagnostycznego przeprowadzonego wśród konsu- mentów jogurtu. Badania wykazały, że głównymi czynnikami skłaniającymi do spożywania jogurtów są względy zdrowotne, odżywcze i dietetyczne. O wyborze konkretnego produktu decydują głównie jego smak, jakość i cena. 154 E. Niedzielski, B. Czamajło Introduction During the last several years the consumption of yogurts in Poland has been increasing continually. This is a result of increased public awareness concerning healthy nutrition and very intensive promotion of that group of fermented dairy drinks as products with high dietetic and health values. Increase in demand for yogurt is linked to continual extension of the offer diversifying the products as concerns their taste, consistency, weight, applied additives in the form of applied taste and flavor substances and bacterial cultures by the manufacturers. Among yogurt manufacturers the same com- panies have dominated for years: Danone, Bakoma and Zott, which promoted well known brands and applying intensive promotion strengthen their market positions. Increase in yogurt consumption caused a change in the dairy drinks consumption structure where the consumption of fresh milk and extended shelf life milk decreases with the increase in the fermented drinks segment. The paper presents the results of the diagnostic study conducted on the group of 198 yogurt consumers that aimed at identification of factors influencing the decisions by consumers of those drinks. Consumer preferences concerning qualitative characteristics of products, frequency and place of purchase, im- portance of the price and brand for the purchase decision in the market segment investigated were the subject of the analysis. Yogurts market characteristic Yogurts appeared in the Polish food market relatively recently because only during the early 1990s when imported yogurts promoted as products with dietetic and health values recommended in the diet of children and people taking care of their health reached the market. As of that time the yogurts market is among the most dynamically developing segments of processed dairy products. This results from appreciation of the health, nutritional, dietetic and taste values of yogurts by the consumers as well as the fast development of the products offer as a consequence of the investments made by the domestic dairy industry and foreign dairy multinationals such as Danone or Zott. Production of yogurt during the years 2000–2007 more than doubled from 1,761,600 hl to 3,800,000 hl. Still, consumption of yogurts in Poland is lower than in other countries at ca. 5.5 kg per capita per year while in e.g. the Czech Republic it is 10.3 kg and in Germany 15.8 kg. The increase in the volume of production is coupled with the extension and improvement of the products range and improvements in the distribution as well as expansion of promotional activities. The extension of the products offer includes new products, e.g. with cereal Product Related Factors Determining... 155 grains, with lowered fat and/or sugar content, with addition of fruit and also diversification of product weight and packages and additions (fruit,