( £.%!?() H AaBbCcDdFeFfGgHhIiJjKkLIMmNnOoPp Qq Rr SsTt UuVvWwXxYyZz1234567890&7ECESS PUBLISHED BY INTERNATIONALTYPEFACE CORPORATION,VOLUME SEVEN, NUMBER ONE,MARCH 1980 UPPER AND LOWER CASE.THE INTERNATIONAL JOURNAL OF TYPOGRAPHICS VOLUME SEVEN. NUMBER ONE, MARCH, 1980 HERB LUBALIN. EDITORIAL & DESIGN DIRECTOR AARON BURNS, EDITORIAL DIRECTOR EDWARD RONOTHALER. EDITORIAL DIRECTOR MARION MULLER, ASSOCIATE EDITOR MICHAEL ARON. JASON CALFO, HAU-CHEE CHUNG. CLAUDIA CLAY, TONY DISPIGNA, SHARON GRESH. LESLIE MORRIS. KAREN ZIAMAN. JUREK WAJDOWIC2. ART 6 PRODUCTION EDITORS JOHN PRENTKI, BUSINESS MANAGER, LORNA SHANKS, ADVERTISING MANAGER EDWARD GOTTSCHALL. EDITORIAL COORDINATOR. HELENA WALLSCHLAG. TRAFFIC AND PRODUCTION MANAGER INTERNATIONAL TYPEFACE CORPORATION 1979 PUBLISHED FOUR TIMES A YEAR IN MARCH. JUNE. SEPTEMBER AND DECEMBER BY INTERNATIONAL TYPEFACE CORPORATION 216 EAST 4STH STREET. NEW YORK. N.,10017 A JOINTLY OWNED SUBSIDIARY OF PHOTO.LETTERING, INC. AND LUBALIN. BURNS ar CO., INC. CONTROLLED CIRCULATION POSTAGE PAID AT NEW YORK. N.Y. AND AT FARMINGDALE. N.Y. USTS PURL 073430 PUBLISHED IN U.S.A. ITC OFFICERS, EDWARD RONOTHALER, CHAIRMAN AARON BURNS. PRESIDENT HERB LUBALIN. EXECUTIVE VICE PRESIDENT JOHN PRENTKI,VICE PRESIDENT. GENERAL MANAGER BOB FARBER. SENIOR VICE PRESIDENT ED BENGUIAT.VICE PRESIDENT STEPHEN KOPEC.VICE PRESIDENT U.S. SINGLE COPIES 51.50 ELSEWHERE. SINGLE COPIES 52.50 TO QUALIFY FOR FREE SUBSCRIPTION COMPLETE AND RETURN THE SUBSCRIPTION FORM IN THIS ISSUE TO ITC OR WRITE TO THE ITC EXECUTIVE OFFICE. 2 HANIMARSKJOLD PLAZA. NEW YORK, N.Y. 10017 In This Issue: Editorial Are You Confused? ITC is producing a 100,000 word diagrammatic and pictorial report on the new typographic technologies. Do the new technologies get you up, or down? Do you know which ones matter It's called Vision'80s, and Ed Gottschall tells you to you—and how? Do you feel challenged or threatened by them? about it. Pg. 2. In 1977 ITC A Call for Entries: Calligraphy Today conducted a three-day symposium at the Rochester Institute of The ITC Center will hold a major exhibition of callig- Technology It was called Vision '77 That was barely three years ago and already, raphy in the fall of 1980. Pg. 3. today in 1980, many of the reports and projections that were presented at Hans-Joachim Burgert and His Handpress Vision '77 and published in U&lc are outdated or becoming obsolete. Hans-Joachim Burgert's calligraphy his book design, his As John Seybold, one of the chairmen and speakers at Vision '77, said, "The new alphabet designs, his printing and binding techniques technology race is not tapering off. We ain't seen nothing yet!" are nothing short of amazing. A graphic feast. Pg.4. Ms. Heather Cooper The editors of U&lc realize that for most of its readers this disorderly and un- Heather Cooper, one of Canada's outstanding illus- organized climate of change can be frightening and confusing. trators, is our featured Ms. And no wonder! Pg.10. So much is happening today on so many frontiers that it is difficult to know Scribes Galore! what to read to keep informed, or even where to look to find out what is happen- Two calligraphic engagement calendars are reviewed ing—where, when, why and how. in this issue. One is on the subject of time; the other is based on quotes from Shakespeare.Together they are In an effort to cut through this maze of confusion U&lc will present in the June/ pure artistry. Pg. 12. July 1980 issue a special report entitled Vision '80s. For the past 18 months we Lou Myers have been gathering information from all over the world, from approximately Once again we offer the visual wit of one of our wittiest 200 companies who are involved with all areas of graphic communications. visualizers with a commentary on world affairs. Pg. 16. The findings will be published in a 100,000-word pictorial and diagrammatic Put Your Best Face Forward report that will make the Vision '80s issue of U&Ic one of the largest and most From the many intriguing submissions we've received useful we have ever produced. since our last issue, in which we featured an English designer, we have selected the work of a German type Vision '80s has been organized into 16 sections.They will cover the following enthusiast. His handling of ITC faces is peerless. Pg.18. subjects: 1. Originating information. 2. Image origination. 3. Input of data and Spanfeller's Divine Comedy text. 4. Input of images and graphics. 5. Filing: electromagnetic/micrographic. Jim Sr. and Jr. bring us up to date on their satire of 6. Editing. 7 Page/area composition. 8. Interfacing equipment and systems. Dante's Divine Comedy. Part 3, in this issue, is entitled 9. Typewriting. 10.Word processing. 11. Typesetting, typefaces. 12. Multicopy Purgatorio. In it J.S. meets his ideal woman. Pg. 20. reproduction systems/nonimpact printing. 13. Distribution: electronic mail, Peter Grundy's X Dictionary facsimile, communicating terminals. 14. The automated office/the open office. X marks the spot in this issue where Peter Grundy 15. Advice on choosing equipment and systems.16. Executive views of the next xerts much of his xceptional creative ability on a decade. singular xercise; the xploration of the letter X. Pg. 24. Crossword Puzzle You may wonder—"What does all this have to do with me?" The answer: Every- If you know anything about coin-operated slot ma- th ing.Your job, your career path, what you can do and how you do it.The new chines, dispensing machines and one-arm bandits graphic images you can obtain, schedules, budgets, lines of authority inyour you probably have the right combination to solve our department and in your company will all be radically affected in the '80s by crossword puzzle. Good luck. Pg. 26. a tremendous number of new technologies that, at first glance, you may think Pro. File: don't concern you at all. In this issue our great graphic innovator is Will Burtin. What can you do about this? This German designer, who emigrated to the United States in 1938, added immeasurable substance to For starters, read the Vision'80s report. Read it carefully, and digest its informa- American graphics by successfully combining science tion slowly. and art. Pg. 28. What's New from ITC? It is being written for U&lc readers.Although it is loaded with information it is Good old Franklin Gothic is what's new ITC has rede- eminently readable and, throughout, the significance of the new technologies signed Morris Fuller Benton's original sans serif face to to all those responsible for graphic communications is made clear. provide specifiers with much greater flexibility. Pg. 31. Vision'80s is being written for you. It will be the first full-spectrum report on Something for Everybody from U&lc the new technologies that not only tells what they are but how they relate to We have devoted eight pages in four colors to this regu- each other and how they are likely to affect you in the next decade. We think it lar U&lc feature, which, in this issue, delves into the less will give you more than new information. It will give you new insights into consequential achievements of Benjamin Franklin as a devious ploy to promote ITC Franklin Gothic. Pg. 36. where you may be headed and help you shape your own attitudes. Comic Alphabets All of us at U&lc .and at ITC look forward to sending it to all of you. What do hands and Q-tips have to do with the 26 Edward Gottschall characters of the Roman alphabet? Everything! Pg.45. Author and editor of Vision '80s THIS ARTICLE WAS SET IN ITC NOVARESE 3 A call for entries to Galli aphy Today Kalligraphia—Greek, from Kalli (beautiful) and graphia 5. Duplicate Entries (writing), an exhibition of outstanding calligraphy from all Upon acceptance of an entry by the jury, three additional copies will be required (except when original art is submit- over the world. ted) by the ITC Center for submission to the U.S. Library of It is not a paradox that this ancient art should be enjoying Congress for its archives. The ITC Center will make slides of a renaissance in the age of the computer. The humanities the accepted pieces for its slide archives and also will make walk a tightrope through history, a delicate balance their them available to schools and art and professional groups. means ofsurvival. Thus the cold precision and speed of digi- 6. Deadlinefor Entries tal CRT and laser typesetters are counterpointed by the All entries must be received at the ITC Center on or before grace and elegance of the art of calligraphy. June 20, 1980. ITC Center to hold a It is appropriate, therefore, for the Where to Send Entries major exhibition of contemporary calligraphy in the Fall 7. ITC Center of1980. 2 Hammarskjold Plaza, New York, N.Y 10017 All artists are invited to submit examples of their calli- Att: Hermann Zapf Chairman graphic work for possible inclusion in "Calligraphy Today." 8. Postage/Customs Requirements 1. There are no entryfees—no entry fee, no hangingfee. Please be sure the package is securely wrapped, the contents are protected, and the postage is adequate. Please be sure 2. What to send that your package has the proper customs information and Reproductions of commercial or experimental calligraphy. the art of the brush or pen stroke. forms so that it will leave your country and be properly Calligraphy is defined as received in the United States. The phrase "Material for Con- Any work that required retouchingfor reproduction will be test. No Commercial Value" on the package normally will called "lettering" and will not be considered eligible.