2021Calendar of Events www.mediagrouponlineinc.com 2021Calendar of Events HOW TO USE MEDIA GROUP ONLINE’S ANNUAL CALENDAR OF EVENTS The Annual Calendar of Events is found in the Special Reports and Broadcast Planning Sections of the Media Group Online Website. This calendar provides a list of holidays and other designated special-event occasions, which can be used to pursue new advertising revenue opportunities. Many events, occasions and celebrations may be canceled, postponed or moved online because of the pandemic. Within each month’s listing, you will find three classifications of events: monthlong, weeklong and designated days. Some events are national in scope while others are more local. To receive the maximum benefit from the Annual Calendar of Events, we suggest the following: 1. Schedule a staff meeting to discuss those special 5. Explore the calendar for events that are related to a events that are two to three months in the future. Allow theme. August 1–7 is National Exercise with Your Child everyone to contribute ideas as to what events might Week. Fitness centers/health clubs can promote family serve as catalysts for revenue-generating station memberships and youth sports leagues/clubs can promotions. Determine which advertisers would be the invite parents to participate in practice sessions with prime prospects for these special promotions. Assign their children. one person to guide these promotions from inception to fruition. 6. Share this calendar with your programming department. Various events can serve as sources of 2. Instruct each member of your sales staff to select potential talk-show subjects. February is Wise Health one event each month he or she thinks is the best Care Consumer Month and October is National opportunity to achieve added sales revenue. Ask for Cybersecurity Awareness Month. suggestions about how the event should be announced, implemented and assessed for results. Again, assign 7. Programming can also look for opportunities to run one salesperson to manage the promotion from a series retrospective or special program marathon beginning to end. by searching for special events related to a specific program. For example, July 12 is the 45th anniversary of 3. Use the calendar to prepare a list of community-event “Family Feud” and October 3rd is the 35th anniversary opportunities for your station to sponsor. Hosting a of “LA Law.” Plan events to support these classic local event, such as Poison Prevention Awareness programs and others. Month, not only shows your support for the community, but also generates publicity for your station. 8. Assign one person to keep track of the details and the outcome of each event from the Annual Calendar 4. 4. Look for events that could help your salespeople of Events. Create success stories of how you helped make connections with unique or small businesses. For various categories of advertisers gain traffic and/ example, National Pizza Party Day (May 21st) is clearly or added revenue, and then share these stories with an opportunity for local pizza shops to feature unusual/ advertisers in other categories, so they can benefit one-of-a-kind pies to increase foot traffic. from the sponsorship of a special event. 2021Calendar of Events www.mediagrouponlineinc.com January Month-Long Events Be Kind to Food Servers Month Book Blitz Month Carnival Season (Jan. 6–Feb. 16) 12 “Batman” TV Premiere: 55th Anniversary National Cheesy Sock Month “Dynasty” TV Premiere: 40th Anniversary National Clean Up Your Computer Month 12 National Conscience Month 13 Liam Helmsworth, actor, Birthday (1990) National Glaucoma Awareness Month 15 “Hills Street Blues” TV Premiere, 40th Anniversary National Hot Tea Month 15 Martin Luther King Jr.: 92th Birth Anniversary (1929) National Mentoring Month 15 National Bagel Day National Skating Month 16 National Quinoa Day National Volunteer Blood Donor Month 16 Lin-Manuel Miranda, composer, lyricist, performer, Oatmeal Month Birthday (1980) 17 Kid Inventors’ Day 18 Martin Luther King, Jr: Birthday Observed and Federal Holiday Week-Long Events 19 National Popcorn Day 2–8 “Someday We’ll Laugh About This” Week 20 Inauguration Day 3–9 Dating and Life Coach Recognition Week 21 National Hug Your Puppy Day 17–23 Hunt for Happiness Week 21 Get to Know Your Customer Day 24–30 Clean Out Your Inbox Week 23 National Pie Day 24–30 Snowcare for Troops Awareness Week 23 Mariska Hargitay, actress, Birthday (1964) 23 Snowplow Mailbox Hockey Day Designated Days 23 Local Quilt Shop Day 1 New Year’s Day 24 Belly Laugh Day 1 Allstate Sugar Bowl 24 National Compliment Day 1 Outback Bowl 27 “Laverne and Shirley” TV Premiere: 45th Anniversary 1 Rose Bowl Game 28 Data Privacy Day 2 Capital One Orange Bowl 28 First day of Sundance Film Festival 4 Trivia Day 29 Curmudgeons Day 5 National Bird Day 29 National Preschool Fitness Day 5 Robert Duvall, actor, Birthday (1931) 30 National Croissant Day 6 First day of International Consumer Electronics Show 30 National Seed Swap Day 7 National Bobblehead Day 31 Inspire Your Heart with the Arts Day 8 National Argyle Day 31 Justin Timberlake, singer, actor, Birthday (1981) 8 Elvis Presley, singer, Birthday Anniversary (1935) 31 The Grammy Awards 10 “Masterpiece Theatre” TV Premiere: 50th Anniversary 11 College Football Playoff National Championship Game 12 “All in the Family” TV Premiere: 50th Anniversary 2021Calendar of Events www.mediagrouponlineinc.com February Month-Long Events AMD/Low Vision Awareness Month American Heart Month Bake for Family Fun Month Library Lovers’ Month 9 National Pizza Day National African-American History Month 9 Read in the Bathtub Day National Cherry Month 9 Michael B. Jordan, actor, Birthday (1987) National Bird-Feeding Month National Condom Month 10 “My Friend Flicka” TV Premiere: 65th Anniversary National Parent Leadership Month 11 Satisfied Staying Single Day National Pet Dental Health Month 11 Florida State Fair (11–22) Plant the Seeds of Greatness Month 12 Chinese New Year Return Shopping Carts to the Supermarket Month 12 Darwin Day Spay/Neuter Awareness Month 12 Great Backyard Bird Count (12–15) Wise Health Care Consumer Month 14 Valentine’s Day 14 National Donor Day Week-Long Events 14 Race Relations Day 1–7 African Heritage and Health Week 14 NBA All-Star Game 2021 8–13 Freelance Writers Appreciation Week 14 Daytona 500 8–14 Love a Mensch Week 14 Ferris Wheel Day 8–14 Love May Make the World Go ‘Round, But Laughter Keeps Us 15 Presidents’ Day From Getting Dizzy Week 16 Mardi Gras 19 Skate Shop Day Designated Days 21 Kumail Nanjiani, comedian, actor, Birthday (1978) 1 Harry Styles, singer, Birthday (1994) 22 National Margarita Day 2 Groundhog Day (“Punxsutawney Phil”) 25 Introduce a Girl to Engineering Day 3 National Girls and Women in Sports Day 25 Digital Learning Day 3 National Signing Day (College Football) 25 National Chili Day 4 Betty Friedan, feminist, co-founder of National Organization of 26 Purim Women, 100th Birth Anniversary (1921) 27 International Polar Bear Day 5 Weatherperson’s Day 27 Open That Bottle Night 5 Bubble Gum Day 28 Floral Design Day 5 National Wear Red Day 28 Golden Globe Awards 6 Take Your Child to the Library Day 28 National Tooth Fairy Day 7 Super Bowl LV 7 National Black HIV/AIDS Awareness Day 7 Wave All Your Fingers at Your Neighbors Day 7 Man Day 2021Calendar of Events www.mediagrouponlineinc.com March Month-Long Events 3 Simplify Your Life Day American Red Cross Month 3 World Birth Defects Day Colorectal Cancer Education and Awareness Month Employee Spirit Month 4 National Backcountry Ski Day Irish-American Heritage Month 4 National Grammar Day March Frozen Food Month 6 First Day of America’s Cup: 36th Finals (6–21) Music in Our Schools Month 6 First Day of Iditarod Trail Sled Dog Race (6–21) National Kidney Month 8 International Working Women’s Day National Multiple Sclerosis Education and Awareness Month 8 Volunteers of America Founded: 125th Anniversary National Nutrition Month 10 National Women and Girls HIV/AIDs Awareness Day National Peanut Month 10 Registered Dietitian Nutritionist Day National Umbrella Month 13 Genealogy Day National Women’s History Month Optimism Month 14 Daylight Saving Time Begins Play the Recorder Month 14 Check Your Batteries Day Poison Prevention Awareness Month 14 Screen Actors Guild Awards Social Work Month 15 Ides of March Youth Art Month 15 National Napping Day 16 Freedom of Information Day Week-Long Events 16 National Panda Day 1–5 National School Breakfast Week 17 St. Patrick’s Day 1–7 Will Eisner Week 19 Absolutely Incredible Kid Day 1–7 National Cheerleading Week 19 Certified Nurses Day 7–13 Words Matter Week 20 National Quilting Day 7–13 Termite Awareness Week 20 Spring Begins 13–Apr. 15 Deaf History Month 21 National Healthy Fats Day 15–21 Brain Awareness Week 22 As Young As You Feel Day 15–21 International Teach Music Week 22 National Goof-Off Day 21–27 National Animal Poison Prevention Week 22 William Shatner, actor, Birthday (1931) 21–27 World Folk Tales and Fables Week 23 National Agriculture Day 23 National Puppy Day 25 National Medal of Honor Day Designated Days 26 Legal Assistants Day 1 Baby Sleep Day 28 First Day of Passover 1 National Horse Protection Day 28 Palm Sunday 1 National Pig Day 29 National Mom and Pop Business Owners Day 1 Peace Corps Founded: 60th Anniversary 29 India: Holi 1 Zero Discrimination Day 30 Doctors’ Day 2 NEA’s Read Across America Day 31 Cesar Chavez Day 2 Rebel Wilson, actress, Birthday (1980) 2021Calendar of Events www.mediagrouponlineinc.com April Month-Long Events Alcohol Awareness