Tastes from the green paradise that will change the taste of the world... 2 3 Green Bursa, which lies in the foothills of magnificent Mount Uludağ, is one of the rare cities that houses many identities. It is a city of industry, tourism, history and above all, agriculture with important fertile lands. The meeting of the crystal waters of this city that flowed from Uludağ with the fertile lands of the plains yielded cornucopia. In addition to its developing industry and commerce, Bursa has always been famous for its agriculture and agricultural products, as well. 4 5 The secret of this unique richness and pruSIAS premıum tastes is the Cluster Olive oil tr Virgi monocultıvar ® Nature Sızm fertile lands of Brands tek bahçe ® Bursa... ® Net 500 ml. / 17 fl oz. ® pruSIAS premıum Olive oil 6 7 President’s Message / İbrahim Burkay Bursa Chamber of Commerce and Industry, President of the Board of Directors İbrahim Burkay Bursa Chamber of Commerce and Industry, President of the Board of Directors Distinguished trading partner; operating in the food sector with our companies. The high quality that our companies have caught up to in the sector Bursa, which succeeds in exporting the goods and services from the production facilities to the final product and the it produces to 195 countries, is an important center of great potential that we carry as the city opened the way to richness with its fertile lands and strong industry based on new commercial agreements. agriculture. As the Bursa Chamber of Commerce and Industry, it is one of our most important goals to bring the richness I believe that strong trade links will be established with your of our lands together with the world, thanks to the strength valuable participation both during the 2nd Buyer Delegation that we receive from our members. event which will be held in Bursa between September 28-29, 2017 and at the Anuga Fair which will be held in Germany As a necessity of our national politics, we have brought our between October 5-9, 2017. companies active in the food sector under the corporate identity of ‘Food Point’ within the context of the supports We will continue to guide our companies in their journeys in that we offer our exporters under the leadership of our the world markets with the faith that “Bursa Grows, Turkey Ministry of Economy. Grows”. Having the advantage of reaching a population of 1,5 billion I take this opportunity to invite you to take the advantages with a 3-hour-flight, the most important players of the food of the richness of Bursa. sector in Bursa continue their activities rapidly to establish With my best regards… new trade links under the corporate identity of ‘Food Point’. Within the scope of our corporate activities, we first brought together more than 150 business people from 26 countries 8 9 Why Bursa? Bursa is a special city... Whichever parameter you consider; it is one of the four most important cities of Turkey. First of all, it is a city of production. This production in industry and agriculture which takes one of the top ranks of the country adds dynamism to the city. Bursa is a city that cannot be defined with a single adjective. It is not a city of just industry, just agriculture, just history and just tourism. It is a city that houses all of them and is ahead in every area. Bursa has to be evaluated with all its aspects while defining and evaluating it. 10 11 About the Bursa food industry Bursa is one of the leading regions where food products are produced intensively. 29 out of 250 leading Fresh fruits and vegetables, livestock and processed food hold companies in Bursa an important place in Bursa, which is the second exporter operate in the sectors city of Turkey. The export amount of Bursa in terms of fresh of food, agriculture and vegetables, livestock and processed food was 257 million animal husbandry. These dollars last year. When the product processing capacities are companies have an examined, Bursa is remarkable with figures. According to the important place in the The export amount of Top 250 Large Companies Research carried out by the BTSO Bursa in terms of fresh (Bursa Chamber of Commerce and Industry) in 2015, 29 out of economy of the country Bursa, vegetables, livestock with a sales turnover of and processed food was 250 leading companies in Bursa operate in the sectors of food, 8,7 billion TL agriculture and animal husbandry. These companies have an 2nd important place in the economy of the country with a sales and added value of exporter city 257 turnover of 8,7 billion TL and added value of 1,34 billion TL. of Turkey. million $ 1,34 billion TL. last year 12 13 About the products 32% 13% 99% Bursa, which 32% of the total Gemlik olive is Bursa produces has significant tomato paste one of the symbol almost all of the achievements in production of 26% products of Bursa chestnut candies animal husbandry, our country is which is registered 45% which is a product is also the capital met by facilities with its geographical identified with of white meat. Live established in indication. Bursa meets our city. The chickens and chicks 13% of our country’s companies producing our city. Added 26% of the total The sector has gained a With the latest are exported from The villages and table olives with 10 confectionery, jam value is created fruit juice in Turkey significant momentum technology Bursa to all over the meadows of Bursa million 100 thousand and halva expand by processing the is produced in the in terms of frozen applications world. White meat are strengthened olive trees and their product ranges tomatoes of these factories in Bursa. food and 45% of the concerning bakery exports are carried out concerning animal produces 2.228 tons of day by day. lands. frozen food of Turkey products, economic in modern facilities husbandry and Bursa olive oil per year. is produced by the results are obtained in and the needs of the impresses with its companies located in accordance with the domestic retail market branded processed our city. standards. are being met. dairy products. 14 15 About the products The Black Fig of The Black Fig of Bursa is the only Bursa solely constitutes product that 60% of the total fig exports makes our country of our country. a brand in the international fruit market where Turkey has no competitors. 31% of the total area of Bursa is reserved for agriculture. While peaches, cherries, raspberries, blackberries, strawberries, peppers, tomatoes and a wide variety of vegetables are among the most important products, Bursa lies in the first rank 31% in terms of production and export of black figs. The Black Fig of Bursa is the only of the total area of product that makes our country a brand in the international fruit market where Bursa is reserved for Turkey has no competitors. The Black Fig of Bursa solely constitutes 60% of the total agriculture. fig exports of our country. Today even the British Royal Family finds healing in the Black Fig of Bursa. Deveci pear is also a fruit with a geographical indication that is exported to many countries. 16 17 About the cuisine of Bursa Bursa, the first capital of the Ottoman Empire, is also a center from the gastronomic point of view. The most beautiful examples of the Turkish and the world cuisine attract people from all over the world and promote tourism, and important investments are drawn in ready- made meals and packaged foods. 18 19 About the project 160 Business people from 20 countries were in Bursa for co-operation A buyer delegation program for the food sector within the Commercial Safari Project of the Bursa Chamber of Commerce and Industry (BTSO) took place. Around 160 representatives of the business community from 20 countries, including Abdul Khaliq “Improvement of International order to track new food technologies, The availability of an accredited research institute in Bin Dawood, Member of Board of Directors Competitiveness of Food Industry accelerate R&D investments and Bursa affiliated to the Ministry of Food, Agriculture and of Bin Dawood Market Chain of Saudi Arabia in Bursa” Clustering Project which enable the manufacturers to meet new Livestock and its laboratories facilitate the penetration who came to Bursa for the first time for is organized under the roof of the markets. The companies of the cluster of the food companies of Bursa into the global markets. commercial co-operation, met with the BTSO that works with the motto of operate as per the technical standards Bursa companies. “Bursa grows, Turkey grows” develops of HACCP, ISO 22000, IFS, Halal Food, With the development of the food companies located strategies and implements them in BRC, GLOBALGAP. in Bursa and increase and growth of competitiveness Bursa is growing, Turkey is growing. 20 21 Cluster Brands 22 23 CLUSTER MEMBER / ASBAL GIDA TURZ. İNŞ. TEKS. SAN. TİC. LTD. ŞTİ. Brand Address: Vatan Mah. 10. Yıldırım Sk. About No: 9 Yıldırım / Bursa - TURKEY Founded in Bursa in 1980 with the brand ASBAL, the company first started Telephone: production of Marmaris pine honey. In the following years, Asbal started to produce +90 224 360 37 38 flower honey and became an integrated facility towards the end of the 80s that produces conforming to the standards and the Turkish Food Codex. Asbal had a Fax: wide range of products at the beginning of the 90s by adding products such as +90 0224 363 49 49 tahini, molasses, jam and halva to its production in addition to honey and carries out production according to the Turkish standards in all its products.