FREEDOMS PARTNERSHIP OPPORTUNITIES COMING TO DREXEL UNIVERSITY J U L Y 2 0 2 0 PHILADELPHIAFREEDOMS.COM 2020 PLAYER LINEUP TO BE ANNOUNCED A Whole New Game – Coming to the heart of the City! Drexel University, July 2020 • Superstar players & coaches like the Bryan Brothers – the winningest doubles team in history! – Taylor Townsend, Sloane Stephens, Judy Murray & more • Billie Jean King’s gift to the sport – a unique gender-equal format – men and women playing together on a team -- fast-paced play, creative fan engagement, and savvy social media • Live music and unique entertainment (Woodstock Night, British Invasion Night, Fashion Event, Ball Dogs & more!) • Experiences you’ll never forget! PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 2 Drexel University Summer 2020 • Announcing our brand-new site in the heart of Philly – the beautiful, state-of-the- art Daskalakis Center – the “DAC” – on the campus of Drexel University • Centrally located @Market &33rd/ Convenient parking/steps from 30th Street Station and all mass transit/easy access from the Schuylkill Expressway • Summer in the City -- pre-match dining and fun in the vibrant neighborhood of University City 3 PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom Billie Jean King & the Philadelphia Freedoms… BREAKING NEWS - #1 on Newsweek list of “Women Who It all began with a tennis match… Changed the World in the Last Century” – January 2020 • Not just any tennis match – • Recipient of America’s highest civilian the most famous one in history – honor, Presidential Medal of Freedom The Battle of the Sexes • “One of the Most Important • Billie Jean King won this match… th which gave her an idea – use tennis Americans of the 20 Century” – as a platform for social change Life Magazine • So Billie Jean King co-founded • Co-Founder of World TeamTennis, World TeamTennis Founder of the Women’s Sports Foundation, Women’s Tennis • WTT is a fast-paced, super-charged Association & the Billie Jean King tennis competition – with men and women playing together equally Leadership Initiative • The Freedoms became Billie Jean’s • Namesake of the USTA Billie Jean King team and Elton John wrote a hit National Tennis Center, site of the US song for her and the team – Open “Philadelphia Freedom” • International Tennis Hall of Fame • So it began… inductee (39 Grand Slam titles) • Inspiration for the hit motion picture The Battle of the Sexes with Academy Award winning actress, Emma Stone, playing the role of Billie Jean King #ServingFreedom Promotion… PROMOTION HIGHLIGHTS BY THE NUMBERS: 430,376 75,000+ 2.1 million 500,000+ Patrons in the databases Unique visitors on the PECO customers receive Followers of @BillieJeanKing of Wells Fargo Center e-blasts league site, WTT.com statement inserts in June &July see her Freedoms posts 30,000 + 2.1 million 1,408,036 450,000+ Unique page views on Impressions from our Impressions and 55,000 Viewers on CBS Network PhiladelphiaFreedoms.com MNI Digital engagements from our 2019 CBS Sports Network – 15 total matches Marketing Campaign social media season tally during the season ESPN+ - 18 total matches NBC Sports Philadelphia WTT.tv – 59 live-streamed matches 170,000+ 1,000,000+ CBS 3 & CW Philly – Official Sponsor Impressions from Impressions: Retargeting Campaign ▪ ESPN, ESPN2, Fox News, CNN, HGTV, Bravo, E! Plus… ▪ Additional Promotion Highlights: High-visibility billboards ▪ Approximately 40 billboard on I-76, I-95, and the locations throughout the area Schuylkill Expressway ▪ SEPTA Regional Rail ▪ SEPTA bus backs, Suburban Station digital ▪ Selected radio promos and ticket giveaways PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 5 #Serving Freedom Assets EXPERIENCES A Conversation with Billie Jean King BRANDING A Conversation w/Billie Jean King, Venus Williams, CBS Sports Network, ESPN+ Valerie Camillo & Friends COMMUNITY 20 Pop-Ups in 2020! PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 6 #Serving Freedom Assets EXPERIENCES “A Conversation with Billie Jean King” • A unique and memorable program with an iconic leader and social visionary • Billie Jean King to participate in a “conversation” with other special guests • Topics can include business and leadership, diversity and inclusion, and “The Battle of the Sexes” • VIP Tennis Experience with a Superstar Pro – on the Freedoms’ home court BRANDING •Prominent positioning in signage, event graphics, advertising materials & all references; social media campaign •Advertising schedule – TV, radio, billboards, posters, online •In-game – FanCam, Lucky Row, Text-to-win, On-court presentations •Best seats in the house – VIP tables, Courtside Club access, special amenities • TV – CBS Sports Network, ESPN+, WTT.com, CBS 3 COMMUNITY •20 Pop-Ups in 2020! •Taking tennis to the streets of Philly – iconic locations & neighborhoods – for the youth of our City, in partnership with Legacy Youth Tennis & Education •Charity Benefit – The Freedoms have raised over $1.5 million for local causes in the last six years PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 7 #Serving Freedom Sample Partnerships* ✓ Prominent listing on all advertising and marketing materials ✓ Prominent inclusion in social media and press releases Platinum ✓ Dedicated social media campaign ✓ Courtside signage and LED messaging ✓ Arena branding – Media Center, Autograph Sessions, Starting Lineups ✓ Lucky Row, Fan Cam, Jamination, Text-to-Win in-game promotions ✓ Cross-platform content promotions; online contests Category exclusive ✓ Courtside tables with VIP amenities and additional match tickets ✓ Private on-site hospitality access with a Billie Jean King appearance ✓ Invitations to “A Conversation with Billie Jean King” w/VIP photos & seating ✓ Tennis hit with Freedoms players ✓ Special on-site branding opportunities ✓ Pro-Am Invitations ✓ Listing on selected advertising and marketing materials ✓ Inclusion in social media and press releases Gold ✓ Dedicated social media campaign ✓ Courtside signage and LED messaging ✓ Cross-platform content promotions ✓ Courtside table with VIP amenities and additional match tickets ✓ On-site hospitality access with a Billie Jean King appearance Category exclusive ✓ Invitations to “A Conversation with Billie Jean King” ✓ Special on-site branding opportunities ✓ Pro-Am invitations ✓ On-site promotions & displays ✓ Listing in press releases and e-blasts ✓ Arena signage and LED messaging Silver ✓ Corporate promotion opportunity ✓ Courtside seats with VIP amenities and ten (10) additional match tickets Category exclusive ✓ Opportunity for on-site hospitality ✓ Freedoms team appearance at event ✓ Pro-am invitations *All partnerships are customized PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 8 “If you have ever seen a Freedoms match, you have seen my philosophy of life in action – men and women competing together on a team and both genders making equal contributions to the result.” —Billie Jean King 2020 Home Schedule July 16 Washington Kastles July 17 Las Vegas Rollers PHILADELPHIAFREEDOMS.COM July 22 Orlando Storm @PhillyFreedoms July 23 Chicago Smash July 24 Orlando Storm July 29 Springfield Lasers Please contact for a customized July 30 Chicago Smash corporate partnership: Barbara Perry [email protected] 215 667 8132 © 2020 Philadelphia Freedoms, LLC. All rights reserved. @PhillyFreedoms | #ServingFreedom.